73.598 results (0,31379 seconds)

Show all filters

Brand

Show all

Colour

Show all

Size

Show all

Gender

Merchant

Show all

Price (EUR)

Show all

Reset filter

Products
From
Shops

Advertising Media Planning A Brand Management Approach

Advertising Media Planning A Brand Management Approach

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective the textbook is organized into four key parts walking the student through the foundations of brand communication communication planning the different media channels available and the process of preparing presenting and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication media planning and data analytics paid media mobile media influencer marketing and B2B media • New mini-case studies and innovation-focused call-out boxes throughout showcasing media examples from Europe the United States and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning Advertising Management Integrated Marketing Communication and Brand Management. Instructor resources include: PowerPoint slides a test bank and an instructor manual. | Advertising Media Planning A Brand Management Approach

GBP 49.99
1

Media Law

Media Law

The aim of this book is to analyse media law in relation to specific areas both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the English media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2. The structure of this book bridges the gap between a traditional textbook and practitioner work and provides a book which will be of interest to law degree and LPC students and practitioners.

GBP 160.00
1

Corporate Media Production

Corporate Media Production

This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical interpersonal and creative elements needed for success. This third edition has been updated to reflect both traditional and social media production perspectives including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director’s role and client education and handling. Organized to follow the standard production sequence Corporate Media Production Third Edition will lead students through the entire process in a clear logical step-by-step manner. Topics include: Program needs analysis Client interaction Critical judgment and people skills The director’s role Script essentials Dialogue and narration Audio production Editing Social media production and distribution Written in an engaging and easy-to-follow format this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series Corporate Media Production: Tools for Success in which author Ray DiZazzo offers personal practical insights on topics such as working with employee talent handling auditions exploring the director’s role exploring the scriptwriter’s role and more. Access it here: https://www. routledge. com/authors/i15051-ray-dizazzo.

GBP 34.99
1

Redefining Sports Media

Redefining Sports Media

This book argues that the examination of sports media within cultural and media studies is organized around more than just a shared topic: mediated sports. What count as sports media in journals books and conferences are extremely diverse; they can cover athlete expression on social media shoe commercials gender in sports commentary Indigenous name change activists and fantasy sports. Besides being mediated and in some cases loosely connected to sports events and leagues it is hard to see what they all share that could serve as the foundation for a unified field of study. Jason Kido Lopez argues that sports media are defined by genre which is reflected in their industries within their content and by their audiences. Throughout the media and cultural complex sports and sports media are built on the genre of live and real competition and therefore to study sports media is to study that genre. Each chapter will explore how the genre is constructed in commodification of mediated sport representation within sports media athlete expression sports fandom and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies but also can be used as an introductory survey of the research on sports media from a media and cultural studies perspective. | Redefining Sports Media

GBP 34.99
1

Media Literacy and Media Education Research Methods A Handbook

Media Literacy and Media Education Research Methods A Handbook

This handbook interrogates the foundations of media literacy and media education research from a methodological standpoint. It provides a detailed illustrated overview of key methods used in the study of media literacy and media education. Further it reveals the diversity of this research field and organizes this diversity by using three categories of investigation: media practices educational initiatives and prescriptive discourses. The book offers valuable reference points and tools for exploring the range of research methods used to study media literacy and media education and how these methods connect to epistemological stances theoretical frameworks and research questions. It serves as a guide for researchers who wish to position themselves reflect on the methods they use or are considering using and compare and contrast them against alternative or complementary approaches. After reading this book readers will be better able to identify and define the objects of study in media literacy and media education research the preferred ways of conducting investigations the phenomena issues and dimensions that these are likely to bring to light and the knowledge that they generate. This comprehensive and up-to-date overview of the field of media literacy education research methods will be of great interest to scholars and students of education studies media studies media literacy cognitive science and communication studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution (CC-BY) 4. 0 International license. | Media Literacy and Media Education Research Methods A Handbook

GBP 130.00
1

Media Sociology

Media Sociology

The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media looking in particular at the arguments about the effects of television video comics newspapers and radio on their audiences. He explains how media organizations work how 'news' is manufactured and what the political and commercial constraints can be. He discusses the likely impact on new technologies including satellite and cable television on the media industry. The final chapter is about methods of studying the media such as 'uses and gratifications' content analysis semiology and structural approaches. | Media Sociology

GBP 170.00
1

The Media Economy

The Media Economy

This fully updated third edition analyzes the media industries and their activities from macro to micro levels using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First the book explores how media industries function across global national household and individual levels of society. Second it assesses how key forces such as technology globalization regulation and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia Europe and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy the textbook provides crucial insights for students and practitioners of media economics media management and media industries.

GBP 66.99
1

Transformative Media Pedagogies

Transformative Media Pedagogies

Exploring the concept of individual and collective transformation as the underlying driver for media pedagogy this book offers valuable insights and practical strategies for implementing transformative media pedagogies across learning environments and civic ecosystems. Each chapter takes the form of critical and reflective writing on specific processes and practices that emerged from contributors' experiences of participating in the Salzburg Academy on Media and Global Change an experimental and immersive transformational media pedagogy project born in 2007 and continuing to this day. Together contributors examine media pedagogies that prioritize value constructions like human connection care imagination and agency all of which collectively support a transformative approach to learning. While this book takes into account media pedagogies that focus on competencies and skills its priority is to reveal and offer learning pathways that develop media makers and storytellers focused on positive social impact in the world. This book will be of interest to any media educators researchers practitioners and entrepreneurs seeking to implement transformative media pedagogies that support equitable and just civic futures.

GBP 35.99
1

Media Studies: The Basics

Media Studies: The Basics

Fully updated and revised the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies. There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers consumers and modes of delivery. This has been reflected in the way media is studied with new theories concepts and practices coming to the fore. This new edition addresses core questions including: Who or what are the media? What are the key terms and concepts used in analysing media? Where have new media technologies had the biggest impact? How and by whom is media made in the 21st century? Featuring new case studies an updated glossary and suggestions for further reading this is the ideal introduction to Media Studies today for both A Level and undergraduate students.

GBP 19.99
1

The Media Studies Toolkit

The Media Studies Toolkit

In this critical primer Michael Z. Newman introduces newcomers to the key concepts issues and vocabulary of media studies. Across ten chapters Newman examines topics from text and audience to citizenship and consumerism drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media and popular music and video sharing platforms with journalism and search engines. While the book takes a critical cultural approach it covers topics that apply across many kinds of media scholarship bridging the humanities and the social sciences and looking at media as a global phenomenon. It considers media in relation to society and its unequal structures of power and relates media representations to their conditions of production in media industries and consumption in the everyday lives of audiences and users. Spanning the historical periods of mass media and online participatory culture it also probes assumptions about media that were formulated in a previous era and looks at how to update our thinking to address an ever-changing digital mediascape. With its clear and accessible style this book is tailor-made for undergraduate students of media communication and cultural studies as well as anyone who would like to better understand media. | The Media Studies Toolkit

GBP 34.99
1

Media Economics and Management

Media Economics and Management

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets industry structures firm behaviour public policy production pricing and consumption choices in media industries the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing television broadcasting film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving highly profitable and marked by regional linguistic economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management with illustrations from Indian and global media industries this will be an essential resource for students researchers and teachers of media and communication studies media economics and management political economy and sociology as well as for professionals in media industries.

GBP 35.99
1

Introduction to Media Distribution Film Television and New Media

Introduction to Media Distribution Film Television and New Media

In this second edition author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to provide a clear and up-to-date overview of the entire film television and new media distribution business. Readers will learn what fuels the distribution process and exactly how the distribution business works from beginning to end—not merely what happens to a film or television series upon acquisition but how distributors develop presell and broker deals on content before it even exists. This new edition considers a much more international approach to media distribution with case studies and analyses from across the globe. It also reflects on the ever-increasing relevance of diversity and inclusiveness in the industry as well as the new media verticals like podcasts and the effects of social media influencers on the media landscape. The book will be an integral guidebook for any student or professional wishing to understand both the basics and the subtleties of media distribution. The book also contains a robust appendix containing in-depth studies of legal definitions material delivery requirements territory-by-territory financial projections and more. | Introduction to Media Distribution Film Television and New Media

GBP 39.99
1

Media Psychology Exploration and Application

Media Psychology Exploration and Application

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior mass media and advertising media and culture media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology media psychology mass-communication consumer behavior digital marketing corporate communication and media studies. | Media Psychology Exploration and Application

GBP 39.99
1

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law offers a practical guide to the law of media and communication focusing on digital channels models and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law Christopher S. Reed brings considerable experience as an in-house lawyer for a U. S. based media company with extensive news sports and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment focusing on how those doctrines are applied in the face of rapidly evolving newsgathering production and distribution technologies. Key features include: In the News sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law journalism and media studies. | Digital Media Law A Practical Guide for the Media and Entertainment Industries

GBP 59.99
1

Media Studies Texts Production Context

Media Studies Texts Production Context

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field explaining why media messages matter how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment the third edition includes new case studies covering topics such as Brexit podcasts Love Island Captain Marvel Black Lives Matter Netflix data politics the Kardashians President Trump ‘fake news’ the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies cultural studies communication studies film studies the sociology of the media and popular culture. | Media Studies Texts Production Context

GBP 44.99
1

Understanding Media Psychology

Understanding Media Psychology

Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors this book will help readers to understand the structures influences and theories around media psychology. Covering core areas such as positive media psychology the effects of gaming violence advertising and pornography the authors critically engage with contemporary discussions around propaganda fake news deepfakes and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning including vocabulary and key terms discussion questions and boxed examples this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

GBP 48.99
1

iPad Mini 2021/2024 360 Rotary Folio Case - Black

iPad Mini 2021/2024 360 Rotary Folio Case - Black

360 Rotary Folio Case for iPad Mini (2021)\n\nThis ultra-practical rotary case for iPad Mini (2021) offers all-around protection for your tablet against day-to-day damage. Designed with a textured surface and 360 degrees rotation function that allows you to place your iPad Mini (2021) at a perfect position for web surfing or media watching.\n\nFeatures:\n- Ultra practical rotary case with a textured surface for iPad Mini (2021)\n- Specially designed to facilitate media watching and web browsing \n- This tablet case boasts an elastic strap that provides additional protection for your iPad Mini (2021)\n- 360-degree rotation function allows you to watch media in portrait or landscape position\n- This tablet case also has soft inner that protects the screen of your iPad Mini (2021)\n- Materials: top-quality polyurethane with an inner plastic cover\n\nCompatibility: iPad Mini 2021 (iPad Mini 6)\n\nPackage: Bulk

GBP 9.60
1

iPad Mini 2021/2024 360 Rotary Folio Case - Brown

iPad Mini 2021/2024 360 Rotary Folio Case - Brown

360 Rotary Folio Case for iPad Mini (2021)\n\nThis ultra-practical rotary case for iPad Mini (2021) offers all-around protection for your tablet against day-to-day damage. Designed with a textured surface and 360 degrees rotation function that allows you to place your iPad Mini (2021) at a perfect position for web surfing or media watching.\n\nFeatures:\n- Ultra practical rotary case with a textured surface for iPad Mini (2021)\n- Specially designed to facilitate media watching and web browsing \n- This tablet case boasts an elastic strap that provides additional protection for your iPad Mini (2021)\n- 360-degree rotation function allows you to watch media in portrait or landscape position\n- This tablet case also has soft inner that protects the screen of your iPad Mini (2021)\n- Materials: top-quality polyurethane with an inner plastic cover\n\nCompatibility: iPad Mini 2021 (iPad Mini 6)\n\nPackage: Bulk

GBP 8.60
1

Media Economy and Society A Critical Introduction

Media Economy and Society A Critical Introduction

This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics including the political economy of communication in capitalism the political economy of media concentration the political economy of advertising the political economy of global media and transnational media corporations class relations and working conditions in the capitalist media and communication industry the political economy of the Internet and digital media the information society and digital capitalism the public sphere Public Service Media the Public Service Internet and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication including Media Economics; Political Economy of Communication; Media Culture and Society; Critical Media and Communication Studies; Media Sociology; Media Management; and Media Business Studies. | Media Economy and Society A Critical Introduction

GBP 34.99
1