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Media Effects Research - Glenn (purdue University) Sparks - Bog - Cengage Learning, Inc - Plusbog.dk

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media''s effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media''s influence on our lives. Cutting-edge coverage includes electronic media''s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media''s effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.

DKK 641.00

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Media/Impact - Shirley (california State University Biagi - Bog - Cengage Learning, Inc - Plusbog.dk

From media history to today''s rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider''s look at what it''s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

DKK 651.00

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Media Composer 6 - Greg Staten - Bog - Cengage Learning, Inc - Plusbog.dk

MEDIA COMPOSER 6: PART 2–EFFECTS ESSENTIALS is for video editors who understand the basics of the editing tools in Media Composer and are ready to move ahead and learn the fundamentals of compositing within Avid Media Composer 6, the non-linear film/video editing application used in most movie and television productions. This book/DVD combo, an official Avid Learning Series User Level guide, provides a solid foundation in Media Composer audio and video effects capabilities and, in conjunction with Media Composer 6: Part 1–Editing Essentials, will prepare you for Avid’s User Level certification in Media Composer 6. You will be taken through the basic effects-building interface; then, using a real-world, hands-on approach, you’ll learn fundamental audio adjustments and effects, multilayered video compositing, tracking, stabilization, various retiming methods, and basic color-grading techniques. This official training course is a crucial step in mastering Avid Media Composer, the standard editing system used by professionals in the film and television industries. MEDIA COMPOSER 6: PART 2–EFFECTS ESSENTIALS is part of the Avid Learning Series. To find more books on Media Composer, Pro Tools, Sibelius, or any other Avid product, visit www.courseptr.com/avid.

DKK 495.00

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Social Media Marketing - Melissa Barker - Bog - Cengage Learning, Inc - Plusbog.dk

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

DKK 612.00

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Media, Crime, and Criminal Justice - Ray (university Of Central Florida) Surette - Bog - Cengage Learning, Inc - Plusbog.dk

Become a critical media consumer with the help of MEDIA, CRIME, AND CRIMINAL JUSTICE. With the ever-increasing role of media in both reporting crime and shaping it into infotainment, the importance of the interplay between contemporary media and the criminal justice system is greater today than ever before. Author Ray Surette comprehensively surveys this interplay and showcases its impact, emphasizing that people use media-provided knowledge to construct a picture of the world and then act based on this constructed reality. He also provides a bridge between relevant mass media research findings and criminal justice practice, and corrects common misconceptions about the mass media''s effects on crime and justice.

DKK 847.00

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Management of Electronic and Digital Media, International Edition - Alan Albarran - Bog - Cengage Learning, Inc - Plusbog.dk

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

DKK 818.00

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Social Media Marketing - Donald I. (spokane Falls Community College) Barker - Bog - Cengage Learning, Inc - Plusbog.dk

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

DKK 612.00

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Writing for Television, Radio, and New Media - Robert (emerson College Hilliard - Bog - Cengage Learning, Inc - Plusbog.dk

You can trust Hilliard''s WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet. You''ll learn about writing for a variety of formats, such as commercials, news and sports, documentaries, reality programs, talk shows, interviews, music programs, and drama and sitcoms. The book''s comprehensive content, excellent organization, attention to form, and good examples ensure that you will be well trained for a career in the field.

DKK 759.00

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Sociology in Our Times: The Essentials - Diana (baylor University) Kendall - Bog - Cengage Learning, Inc - Plusbog.dk

Kendall''s SOCIOLOGY IN OUR TIMES: THE ESSENTIALS, 12th edition, introduces you to the study of sociology through captivating, real-life stories as well as timely topics such as the relationship between suicide, bullying and social media. The author humanizes sociology, showing you how it is at work in society and can be applied to everyday life and the pressing social issues we face. You''ll learn how you can make a difference in your community -- and the world. You''ll also examine issues making headlines, such as the war on gun control and policies to help prevent military suicides. Photos and videos complement the text''s main themes of diversity, the application of sociology to everyday life, global comparisons, media and social change, particularly as it relates to social media and other forms of technology spurring new ways of interacting. Also available: MindTap.

DKK 712.00

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Business Communication - Amy Newman - Bog - Cengage Learning, Inc - Plusbog.dk

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today''s organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today''s social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint® decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

DKK 710.00

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Communicating in Business, International Edition - Amy Newman - Bog - Cengage Learning, Inc - Plusbog.dk

COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today''s organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today''s social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

DKK 818.00

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Sight, Sound, Motion - Herbert (san Francisco State University (emeritus)) Zettl - Bog - Cengage Learning, Inc - Plusbog.dk

Delivering the most comprehensive coverage available, Herb Zettl’s SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS, 8e thoroughly describes the major aesthetic image elements -- light and color, space, time-motion, and sound -- as well as presents in-depth coverage on how they are creatively used in television and film. Real-world applications bring the text’s detailed coverage of aesthetic theory to life. It equips you to think critically about media aesthetics and apply them to production situations. Now presented in full color, the Eighth Edition’s engaging presentation is richly illustrated with strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.

DKK 854.00

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Graphic Design Solutions - Robin (kean University) Landa - Bog - Cengage Learning, Inc - Plusbog.dk

GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.

DKK 710.00

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Writing and Reporting News - Carole Rich - Bog - Cengage Learning, Inc - Plusbog.dk

Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. An all-new book glossary gives you quick access to newer Journalism lingo. In addition, the book now offers MindTap Communication, a fully online, highly personalized learning experience that enhances learner engagement and improves outcomes. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future.

DKK 794.00

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Interpersonal Communication - Julia (university Of North Carolina Wood - Bog - Cengage Learning, Inc - Plusbog.dk

INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 9th Edition, relates theory and skills directly to students'' everyday interactions as it delivers a solid introduction to interpersonal communication. An emphasis on cultural diversity is thoroughly woven throughout the new 9th edition, empowering you with the skills you need to effectively communicate with people who may not share a similar background. The new edition also features increased coverage of social media, including a section in every chapter that discusses connections between chapter themes and social media. The MindTap Mobile App, fully integrated with the text, lets you learn when and wherever you want. Read or listen to the text and study with the aid of instructor notifications, flashcards and practice quizzes.

DKK 788.00

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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) - Dawn (vanderbilt University) Iacobucci - Bog - Cengage

Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.

DKK 494.00

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BCOM7 (with CourseMate, 1 term (6 months) Printed Access Card) - Carol (mississippi State University) Lehman - Bog - Cengage Learning, Inc -

Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun.

DKK 387.00

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Advertising, Promotion, and other aspects of Integrated Marketing Communications - J. Craig (marquette University) Andrews - Bog - Cengage Learning,

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

DKK 798.00

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Discovering the Internet - Jennifer Campbell - Bog - Cengage Learning, Inc - Plusbog.dk

DISCOVERING THE INTERNET: COMPLETE, 4E, International Edition provides a hands-on introduction to the latest Internet concepts and skills to help you become digitally literate computer users. Societal coverage makes this book unique, and with content on e-business, social media, and technologies of the Internet, you will receive both basic and technical coverage of Internet concepts and skills.

DKK 906.00

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Communication in Our Lives - Julia Wood - Bog - Cengage Learning, Inc - Plusbog.dk

COMMUNICATION IN OUR LIVES, 8th Edition, provides everything you need to become a more confident and effective communicator -- in both your personal and professional life. Award-winning teacher Julia T. Wood combines the latest research, theory, and best practices with hands-on skills development. Extremely student friendly, the text features an engaging, personal tone, while frequent Student Voice sections highlight how past students have experienced key communication concepts. In addition to its signature emphasis on social and cultural diversity, the eighth edition includes expanded coverage of digital media, a new focus on health communication, and an early introduction to public speaking -- with plenty of sample speeches. The text also illustrates the importance of effective communication to today''s careers. Interactive, online study tools help you put what you learn into practice as you strengthen your interpersonal, group, public speaking, and media skills.

DKK 769.00

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Data, Voice and Video Cabling - Paul Rosenberg - Bog - Cengage Learning, Inc - Plusbog.dk

Cabling is one of the fastest changing technologies, and Data, Voice and Video Cabling, 3rd Edition, has been updated to address all the latest developments in premises cabling, including technologies and applications in copper, fiber, and wireless cabling. This text is organized to aid in the understanding of cabling, by following a logical format that covers background information on communications systems and media first, and then delves into more detailed discussions on each media type: copper, wireless, and fiber. Separating the key concepts into specific sections also helps to minimize confusion between the unique installation practices among the different technologies. Within each section, topics progress from the basics to components, installation, and testing to assist in the development of individual skills. This book also provides readers with important background and resources regarding the most recent cabling standards, which are an integral part of this fast-paced industry.

DKK 759.00

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Essentials of Marketing Research - Barry Babin - Bog - Cengage Learning, Inc - Plusbog.dk

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

DKK 798.00

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Visual Communication - Paul Lester - Bog - Cengage Learning, Inc - Plusbog.dk

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, International Edition, shows you how visual perception is used in all forms of communication, whether it''s graphic design, photography, television, video, or interactive media. Packed with study and review tools, this communications textbook will not only clearly explain the theories you need to know, but also help you prepare for tests and succeed in class.

DKK 633.00

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Basic Infection Control for Health Care Professionals - Michael (northeast Alabama Community College; Kennamer Media Group Kennamer - Bog - Cengage

Basic Infection Control for Health Care Providers, Third Edition, is a clear and concise guide to preventing occupational exposure hazards and communicable and infectious diseases. Written at a level that assumes no prior knowledge of infectious disease, this book includes coverage on how to safely protect oneself from infectious agents and what to do in case of infectious exposure. This book is equally applicable for any healthcare field, including medical assistant, nursing, physical and occupational therapy, nursing assistant, dental professionals, respiratory therapy, diagnostic imaging, long-term care, massage therapy, and emergency medicine. Other occupations with potential exposure to infectious disease, such as tattoo artists, law enforcement, food service, corrections, fire service, childcare, and education, will benefit from the clear and concise discussions of the disease process, protection from communicable disease, and post-exposure protocols. Background information such as legal issues and the immune system provide a clear context regarding exposure and infectious diseases. The blend of fundamental infection control content and reference resources makes this tool perfect for use in an instructional setting or as a reference for anyone at risk of occupational exposure to infectious disease.

DKK 483.00

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Children and Their Art - Al (maryland Institute Hurwitz - Bog - Cengage Learning, Inc - Plusbog.dk

A trusted guide and companion for current and future art educators, CHILDREN AND THEIR ART presents a professional approach to teaching art consistent with national standards for student learning. This Ninth Edition is targeted at middle level and elementary schools. The authors are experienced as art teachers in the public schools and have a broad knowledge about school art programs. The Ninth Edition provides updated developments in theory, research and practices, with a strong emphasis on how digital technology provides new ways of teaching art. The most comprehensive textbook available for teaching art education methods, CHILDREN AND THEIR ART covers all aspects of teaching art in the elementary and middle school classroom: the basic principles and goals of art education, the characteristics and needs of children as learners, the core principles of art as a subject--aesthetics, principles of design, art history, new developments in art media and technology. It also covers all aspects of instruction--curriculum planning, sample lessons, suggested readings, and internet resources. Among numerous updates throughout the text, the Ninth Edition features a brand-new chapter on new media in art education with 22 new images. It features the use of digital technology in elementary and middle school classrooms and examples of digital art created by students.

DKK 985.00

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