Psychological Processes in Social Media - Why We Click - Rosanna E. (University of Oulu Guadagno
Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship..