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Secret Sauce - Harry Mills - Bog - HarperCollins Focus - Plusbog.dk

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won''t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: - Clear examples of what works and what doesn''t - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

DKK 152.00

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Instructional Design for Action Learning - Geri Mcardle - Bog - HarperCollins Focus - Plusbog.dk

This book gives you all the guidance and exercises you need to incorporate action learning into every training you conduct. A trainer’s job is to ensure their lessons stick, which means relating lessons to their trainees’ own on-the-job experiences. Author Geri McArdle teaches trainers how to do this by using the strategies of “action learning” in their lesson design and presentation to help learners better absorb the material. Filled with examples of easy-to-implement action learning techniques, Instructional Design for Action Learning shows you how to: - create fun and memorable activities that match participants’ needs, learning styles, and levels of understanding; - encourage learners to build on their own experiences; - evaluate learner mastery during the entire learning event; - strengthen learning transfer back on the job; - and accurately measure post-training results. By providing trainers with the tools they need to make real learning happen, this essential guide strengthens the value of your program--and the job performance of those you train.

DKK 363.00

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The Debt-Free Spending Plan - Joanneh Nagler - Bog - HarperCollins Focus - Plusbog.dk

It can seem impossible to find a way out of debt--and the more complicated the proposed solution, the harder it is to stick with it. That’s why this book is SIMPLE. Life coach JoAnneh Nagler gives you the help you need right now to live your life and get out of debt fast. The plan is clear, easy, and doesn’t require you to sift through chapters of high-minded financial advice or dig up your past spending history. In The Debt-Free Spending Plan , you’ll learn how to: - downsize expenses without feeling deprived, - allocate money as it comes in, - put together an easy-to-manage bill-paying plan, - adjust for inevitable overspending, - pay off debt without gouging expenses, - and (believe it or not) start saving. It doesn’t matter if you make $14,000 or $14 million--thanks to straightforward daily spending strategies and effortless expense tracking tools, The Debt-Free Spending Plan is the key to financial freedom. In just five minutes a day, you’ll find yourself on the road to financial freedom before the next billing cycle.

DKK 163.00

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Million Dollar Action - Rachel Rodgers - Bog - HarperCollins Focus - Plusbog.dk

In We Should All Be Millionaires , Rachel Rodgers—Black woman, mother of four kids, and self-made millionaire—shared her personal story of how she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company. Her book inspired thousands of readers to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now comes the companion guide to help take that attitude and turn it into action. This one-of-a-kind guide: - Summarizes the most important concepts from We Should All Be Millionaires in a brief, succinct way, so these concepts stick firmly in your mind. - Shifts the focus from “knowing” to “doing,” by giving you small action steps that you can start taking immediately. - Provides checklists so that you can complete steps, tick things off as you go along, and track your progress. The goal for completing this workbook is to help all readers develop a new attitude about money, get more cash flowing into their bank account, and realize more emotional riches, too: hope, peace, power, and joy.

DKK 152.00

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Duct Tape Marketing Revised and Updated - John Jantsch - Bog - HarperCollins Focus - Plusbog.dk

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing , you will learn how to: - turn your marketing efforts into a lead generation machine - create long-term plans for your business’s continual growth - implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let''s face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

DKK 148.00

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The 8 Laws of Customer-Focused Leadership - Blake Morgan - Bog - HarperCollins Focus - Plusbog.dk

A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends? Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how: 1) C.reate a customer experience mindset. 1) eX.ceed longterm profit expectations by focusing on both short term and long term profits. 1) L.ay out your customer experience strategy creation and stick to it. 1) E.mbark on your 90 day get started plan. 1) A.nticipate the future by being a customer experience futurist. 1) D.on’t forget that employees are customers too. 1) E.valuate success and measure what can be measured. 1) R.eaffirm the priority - keep CX front and center. Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!

DKK 190.00

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The Hive Mind at Work - Siobhan Mchale - Bog - HarperCollins Focus - Plusbog.dk

Learn a new model for understanding how organizations really operate and implement changes that get real results. With so many forces of change buffeting the business world today, a scary state of flux has replaced any sense of certainty, stability, and familiarity, delivering a wake-up call to make crucial changes happen, make them happen quickly, and make them stick. Traditional approaches to change management fall into one of two categories: Organizations function like machines, where managers pull change levers to “fix” problems with an engineer’s mindset (IQ). Or People form social networks wherein individual “influencers” make change happen by developing effective interpersonal relationships (EQ). Neither of these models offer a full picture to what really happens in an organization. In this groundbreaking new book, change expert Siobhan McHale offers a third option: organizations are complex ecosystems that require a Hive Mind or Group Intelligence (GQ) to bring about meaningful and lasting change. We can learn a lot of lessons from how bees operate: - Hard work: An individual bee spends its entire 40-day life span gathering food for the hive. - Teamwork: Inside each teeming beehive an entire community works collectively to achieve shared goals. - Role clarity: Every bee has a specific job, with the queen, drones, and worker bees faithfully playing their part. - Resilience: Bees can overcome daunting challenges, including all the parasites, pathogens, pesticides, and climate fluctuations from Maine to Miami and beyond. See how a hive mindset solves many of the common problems all businesses struggle with today!

DKK 192.00

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Don't Hurt a Sasquatch - Tyler Vendetti - Bog - HarperCollins Focus - Plusbog.dk

This hilarious compendium dives into the quirkiest decrees from around the country, from Alabama''s ban on driving blindfolded to Delaware''s restriction on selling dog hair. Every state in the country has its own set of rules, carefully designed to identify the biggest problems in its culture and correct them. Most of them are normal: don''t steal, don''t kill, don''t go somewhere you don''t belong, etc. All it takes is one weirdo to throw a wrench in that ordinary list, one unruly dude who tried to hold a salmon suspiciously or wash an alligator in a bathtub for lawmakers to step in and impose some order. What are some of these crazy laws, you ask? Take your pick: - In Connecticut, it''s illegal for a barber to hum a tune while clipping your hair. - Thinking about buying a boat house? Think again. It''s considered illegal in the state of Georgia to live on a boat for longer than a month. - Pigeons get the short end of the stick in both San Francisco, California and Venice, Italy: it''s against the law to feed them in public in both cities. - Ready to say I do! a third time? Hopefully, you don''t live in Kentucky: women are not allowed to marry thrice in the Southern state. - Want to surprise your loved one with a pizza? Too bad. Sending a pie to someone without their permission can result in a $500 dollar fine in Louisiana. - In Arizona, you can''t feed garbage to a pig without a permit. What constitutes as garbage, though, is up to you. The list goes on. More interesting than the laws themselves are the histories behind each, which Blue Laws goes into in detail. Like, why can''t you roll a boulder in Boulder, Colorado? Who decided that you couldn''t catch fish with your hands in Indiana? Why are blue laws called blue laws and how did they come to mean generally weird rules (instead of their original meaning: laws dictating what citizens can and cannot do on Sundays)? In this informative and funny book, you will find out through a series of anecdotes, court cases, and illustrated pictures that break down just how and why these rules (most of which are still currently in effect) came to be. Good for history teachers, trivia nerds, or white elephant gift exchange participants, Don''t Hurt a Sasquatch is a widely appealing book that will teach you more about how the world works than you ever wanted to know.

DKK 143.00

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