85 resultater (0,29386 sekunder)

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Media Studies: A Complete Introduction: Teach Yourself - Joanne Hollows - Bog - John Murray Press - Plusbog.dk

Social Media Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Social Media Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you''ll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people''s content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

DKK 126.00
1

Ethics for Life - Mel Thompson - Bog - John Murray Press - Plusbog.dk

Effective PR: Be Your Own Expert: Teach Yourself - Angela Murray - Bog - John Murray Press - Plusbog.dk

The Good, the Black and the Bougie - Symeon Brown - Bog - John Murray Press - Plusbog.dk

Essential Urdu Dictionary - Timsal Masud - Bog - John Murray Press - Plusbog.dk

PR In A Week - Brian Salter - Bog - John Murray Press - Plusbog.dk

PR In A Week - Brian Salter - Bog - John Murray Press - Plusbog.dk

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public''s actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you''re trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR

DKK 127.00
1

Straight and Crooked Thinking - Robert Henry Thouless - Bog - John Murray Press - Plusbog.dk

Digital Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Digital Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to ''paid'' advertising, mobile marketing and creating the perfect website for driving sales, you''ll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

DKK 119.00
1

Smart Brevity - Jim Vandehei - Bog - John Murray Press - Plusbog.dk

Uncommon Sense - Mark Homer - Bog - John Murray Press - Plusbog.dk

Copywriting In A Week - Robert Ashton - Bog - John Murray Press - Plusbog.dk

Copywriting In A Week - Robert Ashton - Bog - John Murray Press - Plusbog.dk

Great copywriting just got easier It''s strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals

DKK 127.00
1

Politics - Peter Joyce - Bog - John Murray Press - Plusbog.dk

The Ultimate Marketing & PR Book - Eric Davies - Bog - John Murray Press - Plusbog.dk

The Joy of Well-Being - Colleen Wachob - Bog - John Murray Press - Plusbog.dk

The Joy of Well-Being - Colleen Wachob - Bog - John Murray Press - Plusbog.dk

On your journey toward a more health-conscious life, you''ve likely been bombarded by an overwhelming amount of information-from the Kardashian-like wellness influencers who (unrealistically) insist upon sustainably sourced Epsom salt baths every night, to the elite longevity optimizers who measure their lactate levels after a workout. The echo chamber of the internet, and social media algorithms that favor polarizing opinions to drive views and engagement, have hijacked our understanding of health. No matter which corner of the wellness world you inhabit, our social feeds are filled with advice that presumes we all have the same amount of time, money, and resources. In this saturated landscape, how can you avoid the potential scams and dodge the doctors-turned-celebrities to find what really works for you?Over the past decade, Colleen and Jason Wachob, co-founders of mindbodygreen, have cultivated a leading wellness lifestyle media brand for everyone seeking to cut through this noise, and live a happier, healthier, and greener lifestyle. The Joy of Well-Being is a distillation of almost fifteen years of this experience on the forefront of the well-being conversation: they''ve done the legwork so you don''t have to. The Wachobs are a product of their mentors and years of working with hundreds of the world''s most brilliant well-being minds, PhDs, MDs, therapists, movement specialists, spiritual leaders, and journalists. They''ve developed ways to discern meaningful points of information amidst the chaos, an act they consider both a science and an art. The Joy of Well-Being is more than a book, it''s a reawakening, marking a crucial shift away from the do-this-then-do-that paradigm, to cultivating a joyful lifestyle that centers each individual, and their own health and happiness. True well-being isn''t something you chase, it is something you weave together, as each new day presents an opportunity to make choices that support feeling good in your body, in your relationships, and in your life.

DKK 168.00
1

The Half of It - Madison Beer - Bog - John Murray Press - Plusbog.dk

Sociology: A Complete Introduction: Teach Yourself - Paul Oliver - Bog - John Murray Press - Plusbog.dk

Girl on Girl - Sophie Gilbert - Bog - John Murray Press - Plusbog.dk

Breakthrough Branding - Catherine Kaputa - Bog - John Murray Press - Plusbog.dk

The Teenager's Guide to Life, the Universe and Being Awesome - Andy Cope - Bog - John Murray Press - Plusbog.dk

Essential Arabic Vocabulary - Mourad Diouri - Bog - John Murray Press - Plusbog.dk

The 80 Minute MBA - John Knell - Bog - John Murray Press - Plusbog.dk