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Digital Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Digital Marketing In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to ''paid'' advertising, mobile marketing and creating the perfect website for driving sales, you''ll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

DKK 119.00
1

The Ultimate Digital Marketing Book - Jane Heaton - Bog - John Murray Press - Plusbog.dk

The Ultimate Digital Marketing Book - Jane Heaton - Bog - John Murray Press - Plusbog.dk

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you''ve learned immediately.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in digital marketing.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

DKK 192.00
1

The New Digital Age - Eric Schmidt - Bog - John Murray Press - Plusbog.dk

The New Digital Age - Eric Schmidt - Bog - John Murray Press - Plusbog.dk

''This is the most important - and fascinating - book yet written about how the digital age will affect our world'' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley''s great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future.''A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives'' Richard Branson

DKK 127.00
1

Smart Brevity - Jim Vandehei - Bog - John Murray Press - Plusbog.dk

Smart Brevity - Jim Vandehei - Bog - John Murray Press - Plusbog.dk

THE BESTSELLING GUIDE TO SAYING MORE WITH LESS --NOW A WALL STREET JOURNAL AND USA TODAY BESTSELLER-- Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White''s Elements of Style for the digital age.In SMART BREVITY: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

DKK 155.00
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Take Better Photos: Teach Yourself - Lee Frost - Bog - John Murray Press - Plusbog.dk

Take Better Photos: Teach Yourself - Lee Frost - Bog - John Murray Press - Plusbog.dk

Is this the right book for me? Take Better Photos: Teach Yourself is your complete guide to all the practical know-how, technical information and creative insight that will turn you into a confident user of your camera. Covering the very latest in equipment, with essential and straightforward guides to all the techniques - from exposure to use of flash - it will also teach you how to use digital manipulation, software and all the other technology that will make your pictures strong and memorable. It explains how to do everything from choosing the camera that''s right for you to composing your shots, and features more than 200 inspirational and insightful images on an accompanying CD, along with helpful screengrabs showing you how to get the desired result on screen and paper alike. Take Better Photos includes: Chapter 1: Choose a cameraChapter 2: LensesChapter 3: Digital equipmentChapter 4: FiltersChapter 5: Making the most of flashChapter 6: Useful accessoriesChapter 7: Apertures and shutter speedChapter 8: Exposure and meteringChapter 9: Understanding lightChapter 10: Composing a pictureChapter 11: Black and white photographyChapter 12: Digital image processingChapter 13: Creative digital techniquesChapter 14: Digital printingChapter 15: PortraitureChapter 16: Photographing children and babiesChapter 17: LandscapesChapter 18: Holidays and travelChapter 19: Night and low-light photographyChapter 20: Animals and petsChapter 21: Close-up photographyChapter 22: Photographing architectureChapter 23: Sport and actionChapter 24: Still life Learn effortlessly with a new easy-to-read page design and added features: Not got much time? One, five and ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems and quick tips for success, based on the authors'' many years of experience. Test yourself Tests in the book and online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of photography. Things to remember Quick refreshers to help you remember the key facts.

DKK 234.00
1

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

LONGLISTED FOR FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR ''Excellent . . . reveals an insidious matrix of spying, deception, censorship and repression . . . compelling'' Daily Telegraph ''A timely read . . . Chilling . . . Startling . . . A powerful case for more coordinated western intervention'' Guardian ''Brilliant'' Irish Sunday Independent The remarkable story of China''s two-decade quest for global dominance. For several decades China''s ascendancy has been supported by an astonishingly broad and deep portfolio of quiet coercion. Stories of the Chinese Communist Party''s authoritarian reach are breathtaking - the gagging of sports stars and huge Western brands; Hollywood self-censorship; infrastructure deals in exchange for political loyalty in multilateral organizations; and of course - communications firms. But these are just the most visible examples. Beijing Rules exposes the armoury of strategies with which China has exploited Western weakness to position itself as leader in the game of nations: tying market access to political acquiescence; punitive tariffs; online disinformation operations; use of private companies to spy on global users; leveraging vaccines for geopolitical gain; and the crushing of democracy in Hong Kong. With these weapons and dextrous manoeuvrings during the global pandemic, China positioned itself to take its place at the apex of world powers. Bethany Allen, an internationally recognized investigator into China''s covert power, shows Western institutions have bowed to and even enabled Beijing''s coercion. As we come reeling out of a global pandemic and eyes are on a new war in Europe, this revealing analysis sounds the alarm about the most significant shift in the new world order, and what we must do to prevent the loss of freedoms we take for granted.

DKK 241.00
1

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

LONGLISTED FOR FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR ''Excellent . . . reveals an insidious matrix of spying, deception, censorship and repression . . . compelling'' Daily Telegraph ''A timely read . . . Chilling . . . Startling . . . A powerful case for more coordinated western intervention'' Guardian ''Brilliant'' Irish Sunday Independent The remarkable story of China''s two-decade quest for global dominance. For several decades China''s ascendancy has been supported by an astonishingly broad and deep portfolio of quiet coercion. Stories of the Chinese Communist Party''s authoritarian reach are breathtaking - the gagging of sports stars and huge Western brands; Hollywood self-censorship; infrastructure deals in exchange for political loyalty in multilateral organizations; and of course - communications firms. But these are just the most visible examples. Beijing Rules exposes the armoury of strategies with which China has exploited Western weakness to position itself as leader in the game of nations: tying market access to political acquiescence; punitive tariffs; online disinformation operations; use of private companies to spy on global users; leveraging vaccines for geopolitical gain; and the crushing of democracy in Hong Kong. With these weapons and dextrous manoeuvrings during the global pandemic, China positioned itself to take its place at the apex of world powers. Bethany Allen, an internationally recognized investigator into China''s covert power, shows Western institutions have bowed to and even enabled Beijing''s coercion. As we come reeling out of a global pandemic and eyes are on a new war in Europe, this revealing analysis sounds the alarm about the most significant shift in the new world order, and what we must do to prevent the loss of freedoms we take for granted.

DKK 127.00
1

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

Beijing Rules - Bethany Allen - Bog - John Murray Press - Plusbog.dk

LONGLISTED FOR FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR ''Excellent . . . reveals an insidious matrix of spying, deception, censorship and repression . . . compelling'' Daily Telegraph ''A timely read . . . Chilling . . . Startling . . . A powerful case for more coordinated western intervention'' Guardian ''Brilliant'' Irish Sunday Independent The remarkable story of China''s two-decade quest for global dominance. For several decades China''s ascendancy has been supported by an astonishingly broad and deep portfolio of quiet coercion. Stories of the Chinese Communist Party''s authoritarian reach are breathtaking - the gagging of sports stars and huge Western brands; Hollywood self-censorship; infrastructure deals in exchange for political loyalty in multilateral organizations; and of course - communications firms. But these are just the most visible examples. Beijing Rules exposes the armoury of strategies with which China has exploited Western weakness to position itself as leader in the game of nations: tying market access to political acquiescence; punitive tariffs; online disinformation operations; use of private companies to spy on global users; leveraging vaccines for geopolitical gain; and the crushing of democracy in Hong Kong. With these weapons and dextrous manoeuvrings during the global pandemic, China positioned itself to take its place at the apex of world powers. Bethany Allen, an internationally recognized investigator into China''s covert power, shows Western institutions have bowed to and even enabled Beijing''s coercion. As we come reeling out of a global pandemic and eyes are on a new war in Europe, this revealing analysis sounds the alarm about the most significant shift in the new world order, and what we must do to prevent the loss of freedoms we take for granted.

DKK 168.00
1

The Once and Future World Order - Amitav Acharya - Bog - John Murray Press - Plusbog.dk

The Once and Future World Order - Amitav Acharya - Bog - John Murray Press - Plusbog.dk

The epic story of the past, present, and future of world order, revealing how the decline of the West may be a good thing for the world. Since the dawn of the twenty-first century, the West has been in crisis. Social unrest, political polarization, and the rise of other great powers - especially China - threaten to unravel today''s Western-led world order. Many fear this would lead to global chaos. But the West has never had a monopoly on order. Surveying five thousand years of global history, political scientist Amitav Acharya reveals that world order - the political architecture enabling cooperation and peace among nations - existed long before the rise of the West. Moving from ancient Sumer, India, Greece, and Mesoamerica, through medieval caliphates and Eurasian empires into the present, Acharya shows that humanitarian values, economic interdependence, and rules of inter-state conduct emerged across the globe over millennia. History suggests order will endure even as the West retreats. In fact, the end of Western dominance offers us the opportunity to build a better world, where non-Western nations find more voice, power, and prosperity. Instead of fearing the future, the West should learn from history and cooperate with the Rest to forge a more equitable order. This is the definitive account of how world order evolved and why it will survive the decline of the West.

DKK 182.00
1

The Once and Future World Order - Amitav Acharya - Bog - John Murray Press - Plusbog.dk

The Once and Future World Order - Amitav Acharya - Bog - John Murray Press - Plusbog.dk

The epic history of world order, revealing how the decline of the West may be a good thing for its future. Since the dawn of the twenty-first century, the West has been in crisis. Social unrest, political polarization, and the rise of other great powers - especially China - threaten to unravel today''s Western-led world order. Many fear this would lead to global chaos. But this is a Western illusion. Surveying five thousand years of global history, political scientist Amitav Acharya reveals that world order existed long before the rise of the West. Moving from ancient Sumer, India, Greece, and Mesoamerica, through medieval caliphates and Eurasian empires into the present, Acharya shows that humanitarian values, economic interdependence, and rules of inter-state conduct emerged across the globe over millennia. History suggests order will endure even as the West retreats. Instead of fearing the future, the West should learn from history and cooperate with the Rest to forge a more equitable order.

DKK 241.00
1

Discipleship - David Watson - Bog - John Murray Press - Plusbog.dk

Discipleship - David Watson - Bog - John Murray Press - Plusbog.dk

Christians in the West'', claims David Watson, ''have largely neglected what it means to be a disciple of Christ. The vast majority of western Christians are church-members, pew-fillers, hymn-singers, sermon-tasters, Bible-readers, even born-again believers or Spirit-filled charismatics, but not true disciples of Jesus.''''The call to discipleship is a call to God''s promised glory. This is not a day in which to play religious games. Time is running out fast.''

DKK 120.00
1

When God Breaks In - Michael Green - Bog - John Murray Press - Plusbog.dk

When God Breaks In - Michael Green - Bog - John Murray Press - Plusbog.dk

Despite the growth of religion in general and Christianity in particular around the world, Western Europe and the UK remain overwhelmingly secular, with the church increasingly seen as backwards and irrelevant. In this provocative book well-known speaker and author Michael Green gives a snapshot of various different revivals from the UK''s history, as well as describing how the early church started and focusing on various revivals around the world. Be bold, writes Michael - revival can happen again!

DKK 119.00
1

Making the Matrix Work, 2nd edition - Kevan Hall - Bog - John Murray Press - Plusbog.dk

Making the Matrix Work, 2nd edition - Kevan Hall - Bog - John Murray Press - Plusbog.dk

How to work and manage others successfully in matrix organisations operating across regions and functions, with global teams, customers and supply chains. Traditional management training prioritizes clarity, predictability and control. In a matrix we need to be able to balance this with the ability to tolerate ambiguity, manage uncertainty and decentralize control. Managers need an expanded toolkit to help them move from the hard to the soft, from the concrete to the ambiguous and back again depending on the situation. Making the Matrix Work helps you develop your matrix mindset and will show you how to establish and engage networks that do not depend on role, control or authority to get things done.This 10 year anniversary edition has been extensively revised to cover Agile and digital working, for those working and managing in the fast paced new world of work, with autonomous teams, iterative working and non-hierarchical leadership. It will includes new material on alignment and connecting across silos, and on autonomous teams as well as 3 major new chapters on:Change and stabilityHierarchyNetworks There are updates to terms and techniques throughout the book to reflect hybrid and post pandemic working considerations and the impact of digital transformation.

DKK 232.00
1

The Future of Design - Lorraine Justice - Bog - John Murray Press - Plusbog.dk

The Future of Design - Lorraine Justice - Bog - John Murray Press - Plusbog.dk

Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred? Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

DKK 192.00
1

Philosophy for Life: Teach Yourself - Mel Thompson - Bog - John Murray Press - Plusbog.dk

Philosophy for Life: Teach Yourself - Mel Thompson - Bog - John Murray Press - Plusbog.dk

Philosophy For Life is the definitive introduction to the history of Western thought, but more than that, it is a toolkit for using philosophy in your daily life. As you read, you will develop your own critical and creative thinking, exploring the key ideas in Western Philosophy and the arguments that continue to shape our world. You will discover what philosophy is really about, learn to be a sceptic, meet Plato and Aristotle, explore the concept of mind, question free will, use philosophy to be happy, find out about Marx and materialism, see how philosophy relates to everything from comics to coffee in, and ask whether god exists. Philosophy is a life-tool, a set of skills for engaging with any subject, and in Philosphy For Life, you will discover a body of wisdom and a way to develop your own critical and creative thinking. ABOUT THE SERIES People have been learning with Teach Yourself since 1938. With a vast range of practical, how-to guides covering language learning, lifestyle, hobbies, business, psychology and self-help, there''s a Teach Yourself book for whatever you want to do. Join more than 60 million people who have reached their goals with Teach Yourself , and never stop learning.

DKK 141.00
1

Get Started in Creative Writing - Lisa Bullard - Bog - John Murray Press - Plusbog.dk

Get Started in Creative Writing - Lisa Bullard - Bog - John Murray Press - Plusbog.dk

LEARN HOW TO GET STARTED IN CREATIVE WRITING AND WRITE WITH CONFIDENCE AND FLAIR. Get Started in Creative Writing will help writers at the very beginning of their creative journey to gain confidence and find inspiration, and then support you in the completion of your first pieces of creative writing - a short story, a poem, a draft of a novel or screenplay. Each chapter includes a central writing exercise and four shorter ones, while key quotes, key ideas and focus points will be clearly signposted and will summarise important concepts and advice. At the heart of each chapter is a ''Workshop''. The Workshop is a key exercise, in which you will gain a deeper insight into the craft of writing. In addition to coverage of all the key genres and their conventions, this new edition includes an expanded section on self- and digital publishing, to reflect recent advances in technology and the wide variety of digital platforms now available for the distribution of creative writing. There will be a section on the latest trend of creative journalling, and insight into how to tap the potential of the Internet to be the world''s largest creative writing workshop.What are you waiting for? This book has all you need to get started!

DKK 141.00
1

Practical Presentation Skills - Brandt Johnson - Bog - John Murray Press - Plusbog.dk

Practical Presentation Skills - Brandt Johnson - Bog - John Murray Press - Plusbog.dk

Deliver compelling presentations in any context, from a meeting with colleagues to a client pitch or keynote address. Whenever you talk to anyone, you are presenting yourself and your ideas to an audience. You are giving a presentation. This could be in person, on the phone, or via videoconference. In any case, both your content and your delivery contribute to the vitality and effectiveness of your message. Too many speakers fail to engage their audience and get their ideas across. Don''t be one of them! Practical Presentation Skills will help you master the three fundamental elements responsible for a presentation''s success: authenticity, focus, and strength.

DKK 126.00
1

Unlocking the Emperor's Door - Christopher Sheedy - Bog - John Murray Press - Plusbog.dk

Unlocking the Emperor's Door - Christopher Sheedy - Bog - John Murray Press - Plusbog.dk

Every Western business leader wants to know more about China in order to enjoy a greater chance of business success in China. They also need to understand how and why Chinese businesses are spreading throughout the world, particularly under the new ''One Belt, One Road'' initiative. However, few seek advice from those who best know the answers - Chinese business people. In Unlocking the Emperor''s Door , we utilize exclusive and unparalleled access to multi-billionaire Li Jinyuan and his multinational Tiens Group as a case study to show how it''s done in the broader context of a fast-changing China and a complex world.

DKK 166.00
1

Persuasion And Influence In A Week - Di Mclanachan - Bog - John Murray Press - Plusbog.dk

Persuasion And Influence In A Week - Di Mclanachan - Bog - John Murray Press - Plusbog.dk

Sunday - Explore factors that influence, both positively and negatively and discover how influencing is sellingMonday - Understand the power of personality and charisma and ensure you are putting the right message acrossTuesday - Use the Assertiveness Sentence technique to sound more confident in any situationWednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with othersThursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasionFriday - Use NLP models to influence at an unconscious level, including the technique of ''chunking'' to gain agreementSaturday - Learn how to use proven persuasion techniques such as emotional ''triggers'', scarcity, the law of reciprocity, the power of three, and the AIDA formula

DKK 107.00
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I Believe in Preaching - John Stott - Bog - John Murray Press - Plusbog.dk

I Believe in Preaching - John Stott - Bog - John Murray Press - Plusbog.dk

Is preaching dead - or at least dying? In a digital age, where congregations have unprecedented access to resources, do we still need sermons?John Stott''s I BELIEVE IN PREACHING has been essential reading for ministers, students and lay preachers for over three decades. Its message is as relevant today as ever. ''I do believe in preaching. . . I believe that nothing is better calculated to restore health and vitality to the Church or to lead its members into maturity in Christ than a recovery of true, biblical, contemporary preaching.'' John Stott This edition also contains a brand new introduction form the original series editor Michael Green.

DKK 119.00
1

eCommerce In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

eCommerce In A Week - Nick Smith - Bog - John Murray Press - Plusbog.dk

In today''s working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system

DKK 112.00
1

The End of Money - New Scientist - Bog - John Murray Press - Plusbog.dk

The End of Money - New Scientist - Bog - John Murray Press - Plusbog.dk

Murder for hire. Drug trafficking. Embezzlement. Money laundering... These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction that could soon become mainstream. The most famous - or infamous - cryptocurrency is bitcoin. But look beyond its tarnished reputation and something much shinier emerges. The technology that underlies bitcoin and other cryptocurrencies - the blockchain - is hailed as the greatest advancement since the invention of the internet. It is now moving away from being the backbone for a digital currency and making inroads into other core concepts of society: identity, ownership and even the rule of law. The End of Money is your essential introduction to this transformative new technology that has governments, entrepreneurs and forward-thinking people from all walks of life sitting up and taking notice. ABOUT THE SERIES New Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that''s open to everyone, and putting new ideas and discoveries into perspective and context.

DKK 127.00
1