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Digital Government Excellence - S Sikkut - Bog - John Wiley & Sons Inc - Plusbog.dk

The Digital Big Bang - Phil Quade - Bog - John Wiley & Sons Inc - Plusbog.dk

The Digital Big Bang - Phil Quade - Bog - John Wiley & Sons Inc - Plusbog.dk

Cybersecurity experts from across industries and sectors share insights on how to think like scientists to master cybersecurity challenges Humankind’s efforts to explain the origin of the cosmos birthed disciplines such as physics and chemistry. Scientists conceived of the cosmic ‘Big Bang’ as an explosion of particles—everything in the universe centered around core elements and governed by laws of matter and gravity. In the modern era of digital technology, we are experiencing a similar explosion of ones and zeros, an exponentially expanding universe of bits of data centered around the core elements of speed and connectivity. One of the disciplines to emerge from our efforts to make sense of this new universe is the science of cybersecurity. Cybersecurity is as central to the Digital Age as physics and chemistry were to the Scientific Age. The Digital Big Bang explores current and emerging knowledge in the field of cybersecurity, helping readers think like scientists to master cybersecurity principles and overcome cybersecurity challenges. This innovative text adopts a scientific approach to cybersecurity, identifying the science’s fundamental elements and examining how these elements intersect and interact with each other. Author Phil Quade distills his over three decades of cyber intelligence, defense, and attack experience into an accessible, yet detailed, single-volume resource. Designed for non-specialist business leaders and cybersecurity practitioners alike, this authoritative book is packed with real-world examples, techniques, and strategies no organization should be without. Contributions from many of the world’s leading cybersecurity experts and policymakers enable readers to firmly grasp vital cybersecurity concepts, methods, and practices. This important book: Guides readers on both fundamental tactics and advanced strategiesFeatures observations, hypotheses, and conclusions on a wide range of cybersecurity issuesHelps readers work with the central elements of cybersecurity, rather than fight or ignore themIncludes content by cybersecurity leaders from organizations such as Microsoft, Target, ADP, Capital One, Verisign, AT&T, Samsung, and many othersOffers insights from national-level security experts including former Secretary of Homeland Security Michael Chertoff and former Director of National Intelligence Mike McConnell The Digital Big Bang is an invaluable source of information for anyone faced with the challenges of 21st century cybersecurity in all industries and sectors, including business leaders, policy makers, analysts and researchers as well as IT professionals, educators, and students.

DKK 172.00
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Digital Marketing Fundamentals - Jarboe - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Marketing Fundamentals - Jarboe - Bog - John Wiley & Sons Inc - Plusbog.dk

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

DKK 340.00
1

Digital Makeover - Marie Taillard - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Business Transformation - Nigel Vaz - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital evolution - Yuri B. Aguiar - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital evolution - Yuri B. Aguiar - Bog - John Wiley & Sons Inc - Plusbog.dk

Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy. Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide: Serves as a blueprint for successful digital transformation in any enterprise or organizationAddresses the strategy and governance requirements of businesses regardless of industryFeatures in-depth, firsthand examples of various transformation strategiesExplains the factors than cause strategies to succeed or fail Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.

DKK 233.00
1

Digital Marketing For Dummies - Ryan Deiss - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Human - Chris Skinner - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Human - Chris Skinner - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. Digital Human is a visionary roadmap for the future, a timely guide on how to navigate the world of finance as we create the next generation of humanity. It explores the digital evolution's impact and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, "lighter," and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era? While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success in the financial services arena, covering aspects such as: Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagementRethinking business starts with the customer - new business models are constructed entirely around this single, guiding principleA digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segmentsBusinesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systemsCentral business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.

DKK 273.00
1

Embedded Digital Control with Microcontrollers - Cem Unsalan - Bog - John Wiley & Sons Inc - Plusbog.dk

Embedded Digital Control with Microcontrollers - Cem Unsalan - Bog - John Wiley & Sons Inc - Plusbog.dk

EMBEDDED DIGITAL CONTROL WITH MICROCONTROLLERS Explore a concise and practical introduction to implementation methods and the theory of digital control systems on microcontrollers Embedded Digital Control with Microcontrollers delivers expert instruction in digital control system implementation techniques on the widely used ARM Cortex-M microcontroller. The accomplished authors present the included information in three phases. First, they describe how to implement prototype digital control systems via the Python programming language in order to help the reader better understand theoretical digital control concepts. Second, the book offers readers direction on using the C programming language to implement digital control systems on actual microcontrollers. This will allow readers to solve real-life problems involving digital control, robotics, and mechatronics. Finally, readers will learn how to merge the theoretical and practical issues discussed in the book by implementing digital control systems in real-life applications. Throughout the book, the application of digital control systems using the Python programming language ensures the reader can apply the theory contained within. Readers will also benefit from the inclusion of: A thorough introduction to the hardware used in the book, including STM32 Nucleo Development Boards and motor drive expansion boardsAn exploration of the software used in the book, including Python, MicroPython, and MbedPractical discussions of digital control basics, including discrete-time signals, discrete-time systems, linear and time-invariant systems, and constant coefficient difference equationsAn examination of how to represent a continuous-time system in digital form, including analog-to-digital conversion and digital-to-analog conversion Perfect for undergraduate students in electrical engineering, Embedded Digital Control with Microcontrollers will also earn a place in the libraries of professional engineers and hobbyists working on digital control and robotics systems seeking a one-stop reference for digital control systems on microcontrollers.

DKK 996.00
1

Photoshop Elements 2023 For Dummies - B Obermeier - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Humans: Thriving in an Online World - Paul Ashcroft - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Mammography - Donald Jacobson - Bog - John Wiley & Sons Inc - Plusbog.dk

Photoshop Elements 2025 For Dummies - Ted Padova - Bog - John Wiley & Sons Inc - Plusbog.dk

Dynamic Digital Marketing - Dawn Mcgruer - Bog - John Wiley & Sons Inc - Plusbog.dk

Dynamic Digital Marketing - Dawn Mcgruer - Bog - John Wiley & Sons Inc - Plusbog.dk

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the same proven success strategies used by key influencersHarness the power of search engine optimisation (SEO), social media, content marketing, online video, and moreAmplify your brand, cultivate customers, and increase profitsIncorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

DKK 216.00
1

Digital Transformation Payday - Tim Bottke - Bog - John Wiley & Sons Inc - Plusbog.dk

Digital Transformation Payday - Tim Bottke - Bog - John Wiley & Sons Inc - Plusbog.dk

The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you. You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investmentEmpirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.

DKK 223.00
1

Going Digital in Student Leadership - - Bog - John Wiley & Sons Inc - Plusbog.dk

Going Digital in Student Leadership - - Bog - John Wiley & Sons Inc - Plusbog.dk

Educators, do you want to be better prepared for the unique opportunities and challenges inherent in this digital age? This volume covers topics such as: * How technology has impacted leadership development, both in traditional leadership development models and by advancements in digital tools, platforms, and devices * The intersections of student leadership development, leadership identity, and social media * A model for exploring and teaching digital citizenship across P-20 curriculums * Preparing practitioners to support and educate students in the complex spaces of activism in the digital age * The influence of technology and digital tools in defining and developing relevant skills in student leaders * An expanded mindset for career and professional development in the digital workplace. This volume include timely discussions on technology trends and tools and how leadership educators need to integrate digital tools into their practice, pedagogy, and curriculum. It explores the complex intersections of leadership in the digital age, both for students learning to lead and the educators guiding their learning and development. The Jossey-Bass quarterly report series New Directions for Student Leadership explores leadership concepts and pedagogical topics of interest to high school and college leadership educators. Issues are grounded in scholarship and feature practical applications and best practices in youth and adult leadership education.

DKK 209.00
1