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The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: - - Empower employees and teams to utilize social media effectively throughout the organization - - Measure the ROI of social media investments and ensure appropriate business value is achieved over time - - Make smarter decisions, make them more quickly, and make them stick - Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

DKK 209.00
3

Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: - - Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy - - How to leverage the time and effort you invest in social media - - How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired - Knowing what works and what doesn''t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

DKK 180.00
3

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. Get acquainted with the top social media platforms for business marketingLearn how to create more compelling content—with or without the help of AIConsider social commerce and influencer partnerships in your marketing mixUse groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

DKK 231.00
3

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. - - Takes the mystery out of Facebook, Twitter, and LinkedIn - - Offers advice on how to brand yourself online - - Includes coverage of the latest changes to social platforms and websites - If you''re a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies .

DKK 156.00
3

Media Training 101 - Sally Stewart - Bog - John Wiley & Sons Inc - Plusbog.dk

Media Training 101 - Sally Stewart - Bog - John Wiley & Sons Inc - Plusbog.dk

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

DKK 258.00
3

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and moreBlend your social side with your traditional marketing presenceBecome more engaging and metric your successGet to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

DKK 250.00
2

Social Media Marketing For Dummies - Stephanie Diamond - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Marketing For Dummies - Stephanie Diamond - Bog - John Wiley & Sons Inc - Plusbog.dk

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for youAvoid common mistakes and pitfallsTrack your customers from awareness to retentionTry out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

DKK 202.00
3

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

It''s a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation''s social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

DKK 162.00
1