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Media Relations for Nonprofits - - Bog - John Wiley & Sons Inc - Plusbog.dk

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: - - The national news - - Interviews - - Free publicity - - Writing news releases - - Avoiding common media mistakes - - Handling negative publicity - - Responding to reporters - - Employee engagement - - Media coverage - - Online pressrooms - - Radio and TV exposure - - Strategic partnerships - - Hotsheets - - Media databases - - Special events - - Media buyers - - Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues. -

DKK 526.00

3

Social Media 101 - Chris Brogan - Bog - John Wiley & Sons Inc - Plusbog.dk

In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it.

DKK 170.00

1

Media Compass - Bog af Aljosha Karim (School of Communication of Queensland University of Technology (QUT) Schapals - Hardback

An extensive and inclusive overview of media landscapes, combining country-specific summaries and cross-cutting examinations of the world's geopolitical regions Media Compass: A Companion to International Media Landscapes presents a concise yet detailed account of the media environments of 45 countries and regions. Addressing both long-term media systems and fluctuating trends in media usage, an international panel of eminent scholars describes the key elements in the political, social, demographic,..

DKK 1493.95

2

The Social Media Bible - Lon Safko - Bog - John Wiley & Sons Inc - Plusbog.dk

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

DKK 241.00

3

Social Media Design For Dummies - David Lafontaine - Bog - John Wiley & Sons Inc - Plusbog.dk

Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses.

DKK 195.00

3

The Socially Savvy Advisor - Compliant Social Media for the Financial Industry - Jennifer Openshaw

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules.

DKK 234.00

3

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and moreBlend your social side with your traditional marketing presenceBecome more engaging and metric your successGet to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

DKK 250.00

3

The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: - - Empower employees and teams to utilize social media effectively throughout the organization - - Measure the ROI of social media investments and ensure appropriate business value is achieved over time - - Make smarter decisions, make them more quickly, and make them stick - Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

DKK 209.00

3

Social Media for School Leaders - Brian Dixon - Bog - John Wiley & Sons Inc - Plusbog.dk

How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.

DKK 209.00

3

Managing Media Companies - Annet Aris - Bog - John Wiley & Sons Inc - Plusbog.dk

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

DKK 656.00

3

Critical Media Studies - Robert L. Mack - Bog - John Wiley & Sons Inc - Plusbog.dk

Master the critical tools for understanding media in today’s fast-evolving digital landscape Critical Media Studies: An Introduction for the Digital Age provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. With an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. The fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. Ideal for both undergraduate and graduate students, Critical Media Studies is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields.

DKK 527.00

1

Socialnomics - How Social Media Transforms the Way We Live and Do Business - Bog af Erik Qualman - Paperback

Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media.

DKK 157.95

2

Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: - - Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy - - How to leverage the time and effort you invest in social media - - How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired - Knowing what works and what doesn''t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

DKK 180.00

3

Basics of Nonprofit Publicity - - Bog - John Wiley & Sons Inc - Plusbog.dk

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Important topics covered include: - - Copy writing - - Media buyers - - Rural media - - Interviews - - Press releases - - Conferences - - Client spotlights - - Crisis preparation - - Media relation policies - - Press release policies - - Social media - - Strategic plans - - Media databases - - Online and offline press kits - - Online tools - - Staff preparation - - Press conferences - Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

DKK 526.00

3

Social Media Marketing All-in-One For Dummies - Bog af Michelle Krasniak - Paperback

DKK 259.95

3

Social Media Data Mining and Analytics - Bog af Gabor Szabo - Paperback

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.

DKK 346.95

2

The Social Media Handbook - Nancy Flynn - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees'' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today''s technology tools with up-to-date employment rules.

DKK 489.00

3

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