Media Selling - Digital, Television, Audio, Print and Cross-Platform - Bog af Charles (University of Missouri School of Journalism Warner - Paperback
The must-have resource for media selling in today's technology-driven environmentThe revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Fac dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople..