Market Segmentation Analysis of the Video Games Industry - Akshayjit Singh Narula
Targeting unique segments in today¿s competitive video game market has become not only a necessity, but is a prominent reality. Thus, the need to implement an informative cluster analysis has become a critical aspect of business. This book sets out to identify the degree of similarity and/or dissimilarity amongst operating gamer segments in USA, Japan and Europe based on sales and product characteristics, hence a two ¿ step market segmentation analysis was implemented. Firstly, a dendrogram of..
