The Next Big Asian Brands - Bog af Joerg Dietzel - Paperback
Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast. Through wide-ranging interviews with the..