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Digital Cinema - Brian Mckernan - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE INSIDER''S GUIDE TO THE DIGITAL REVOLUTION READERS ON BRIAN McKERNAN ***** "A must for anyone who cares about navigating the new world of digital content."* ***** "The digital revolution ''Bible'' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it''s a great read."* ***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."* * On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan INSIDE THE PARADIGM SHIFT THAT''S REMAKING THE MOTI0N PICTURE INDUSTRY Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition. The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry. - Digital cinema -- how it came about, its history and pioneers - Understanding digital image compression - The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking - Audio and the cinema -- why sound is half the picture - The revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video - Nonlinear editing—software choices, new techniques, and digital compositing - Digital intermediates--color grading, changing the shot after the shoot, film transfer, and film recording - Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies - The new role of the cinematographer in the digital age - Understanding digital projection technologies - What digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies You''ll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.

DKK 441.00

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How to Do Everything with Photoshop Elements - David Plotkin - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Edit, organize, and show off your photos using Photoshop Elements 4.0 and the expert tips in this full-color guide. You’ll learn to customize the program to suit your preferences, and then get started retouching, repairing, and enhancing digital images in no time. Step-by-step examples show you how to crop images, fix color, focus, and exposure problems, eliminate defects, manipulate images, add special effects, and much more. You’ll also get tips for getting high-quality prints and creating a Web gallery.

DKK 320.00

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Schaums Outline of Digital Signal Processing - Monson H. Hayes - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The ideal review for your digital signal processing course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. - - Outline format facilitates quick and easy review of course fundamentals - - Hundreds of examples illustrate applications and complex calculations - - More than 300 solved problems - - Exercises to help you test your mastery of digital signal processing - - Appropriate for the following courses: Signals and Systems; Digital Signal Processing; Digital Filters and Signal Processing; Discrete-Time and Continuous-Time Linear Systems - - Supports and supplements the bestselling textbooks in digital signal processing - - Easy-to-follow review of digital signal processing - - Solved problems demonstrate calculation techniques and applications - - Supports all the major textbooks for digital signal processing courses

DKK 277.00

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Digital Filmmaking for Beginners A Practical Guide to Video Production - Michael Hughes - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Discover how to create professional-quality digital videos--faster than you can say "lights, camera, action" Digital video cameras are everywhere--even on our phones! But cameras don''t make great movies; filmmakers do. Written by a seasoned pro with 40 years of teaching experience, Digital Filmmaking for Beginners is your fully illustrated introduction to all technical aspects of digital filmmaking. Featuring clear, concise instruction--accompanied by online video demonstrations--this comprehensive guide covers the best methods and techniques to plan and script projects; set up lighting, microphones, and cameras; and shoot, edit, and apply postproduction effects and other finishing touches. Whether you''re an amateur film buff or an aspiring professional videographer, this is the source for everything you need to bring your ideas from the page to the screen. Coverage includes: - Best practices to ensure smooth operations in all project phases, from planning to post production - Recommendations on selecting and purchasing cameras, filming gear, and the best editing and effects software to fit your budget and needs - Advice on planning, shooting, editing, and other technical elements - Fully illustrated tutorials on composition, framing, and other visual storytelling techniques - Exclusive bonus online content, including finished video demonstrations of key filmmaking techniques and informative articles

DKK 291.00

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Digital Electronics Demystified - Myke Predko - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The perfect resource for anyone learning digital logic and electronics, written by renowned digital "guru" Myke Predko in the audience-tested Demystified format Includes CMOS logic, Programmable Logic Devices and microprocessor/ microcontroller interfacing Readers can start experimenting with the technologies discussed in the book for less than £10.00. 10 multiple choice questions per chapter and three longer exams so readers can test their knowledge and map their progress throughout

DKK 317.00

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Principles of Digital Audio, Sixth Edition - Ken C. Pohlmann - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The definitive guide to digital engineering--fully updated Gain a thorough understanding of digital audio tools, techniques, and practices from this completely revised and expanded resource. Written by industry pioneer and Audio Engineering Society Fellow Ken C. Pohlmann, Principles of Digital Audio , Sixth Edition, describes the technologies behind today''s audio equipment in a clear, practical style. Covering basic theory to the latest technological advancements, the book explains how to apply digital conversion, processing, compression, storage, streaming, and transmission concepts. New chapters on Blu-ray, speech coding, and low bit-rate coding are also included in this bestselling guide. - Learn about discrete time sampling, quantization, and signal processing - Examine details of CD, DVD, and Blu-ray players and discs - Encode and decode AAC, MP3, MP4, Dolby Digital, and other files - Prepare content for distribution via the Internet and digital radio and television - Learn the critical differences between music coding and speech coding - Design low bit-rate codecs to optimize memory capacity while preserving fidelity - Develop methodologies to evaluate the sound quality of music and speech files - Study audio transmission via HDMI, VoIP, Wi-Fi, and Bluetooth - Handle digital rights management, fingerprinting, and watermarking - Understand how one-bit conversion and high-order noise shaping work

DKK 650.00

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E-Habits: What You Must Do to Optimize Your Professional Digital Presence - Elizabeth Charnock - Bog - McGraw-Hill Education - Europe - Plusbog.dk

What Does the Digital You Look Like? What you read • Where you shop • How you communicate with coworkers, friends, and strangers • Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You. "The Digital You is a complex mosaic of habit, subconscious acts of both omission and commission, and premeditated presentations. It is how our peers and friends, bosses and family actually experience us, as ever more of our lives in the real world takes place in the digital one. The purpose of this book and the associated software . . . is to help you begin to experience yourDigital You in the same way that everyone around you does." -- From e-Habits, by Elizabeth Charnock For the millions of people like us whose lives are increasingly lived online, E-Habits is the first-ever digital image makeover guide that empowers you to present yourself in the best possible light with every electronic action--whether on the Internet or within your own organization. Elizabeth Charnock, a pioneer in the field of digital evidence analytics, reveals what everyday activities—looking for a job, applying for a loan, searching for romance, e-mailing coworkers—tell others about us. By showing what you can do to assess andcontrol the information about you that''s "out there," Charnock outlines the steps you can take right now to ensure that the Digital You--the image of yourself that you present online--is the best representation of your values, your work, yourself. Learn the e-habits of highly effective people, such as: - - How to protect yourself at work—the e-habits that can make you more productive and keep your career on track - - The most dangerous Digital You character traits to avoid—and the best e-habits to adopt - - What successful people can teach us about using the Digital You to improve the Real You The first resource of its kind, E-Habits provides the knowledge and tools, including exclusive Digital Mirror Software, that you can start using right now to accurately and candidly evaluate what your online behaviors reveal about you—and the steps you can take to maintain and improve your "digital identity integrity." Far more than a handbook about online smarts, E-Habits is the essential guide to personal brand management in the digital age.

DKK 282.00

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LabVIEW Digital Signal Processing - Cory Clark - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. LabVIEW, the revolutionary graphical programming language, has reached a level of sophistication that allows its use in powerful digital signal processing techniques. This book provides engineers with a step by step tutorial to creating powerful DSP virtual instruments with LabVIEW LabVIEW Digital Signal Processing teaches engineers how to use the graphical programming language to create virtual instruments to handle to most sophisticated DSP applications. From basic filters to complex sampling mechanisms to signal generators, LabVIEW virtual instruments (VIs) can make DSP work faster and much less expensive – a particular boon to the many engineers working on cutting edge communications systems.

DKK 858.00

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The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence - Don Tapscott - Bog - McGraw-Hill

“Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.” John Chambers, Chairman and CEO, Cisco With a new foreword by Eric Schmidt, Chief Executive of Google Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of “websites” and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on. Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years, covering: - - Natural frictions between present-day Industrial Capitalism and the Digital Economy - - The radical effects of the Internet on traditional corporate structures and systems - - Dramatic changes in business collaboration and culture thanks to social media - - The rise of web-based analytics and how they have transformed business functions - - Government transparency, citizen empowerment, and the creation of public value - - Teaching and learning—revolutionary developments driven by digital content When Tapscott was writing the original edition in 1994, he was living in a world where Netscape had been just introduced as go-to browser, websites didn’t do transactions, dial-up was the only way to get online, and mobile phones sightings were rare. Google, YouTube, eBay, Facebook, Twitter? They didn’t exist. Preserving all the original text as it appeared 20 years ago, this new edition includes detailed essays ending each chapter—Tapscott’s highly informed reflections on his predictions, along with new forecasts of where the digital world is headed. Praise for the new edition of The Digital Economy “1994 was a good year. Netscape Navigator and The Digital Economy . With this anniversary edition, Tapscott provides lucid insights for the next stage of these amazing times.” Marc Andreessen, Co-founder and General Partner, Andreessen Horowitz “Brilliant. Governments can learn from The Digital Economy how to democratize access to prosperity, minimize social and economic divides and transform government and democracy for the 21st Century.” Enrique Peña Nieto, President of Mexico “We’re now into three decades of terrific insights and analysis from Don Tapscott about the digital revolution! Read this book!” Ajay Banga, President and CEO, Mastercard

DKK 320.00

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Digital Strategies for Powerful Corporate Communications - Paul A Argenti - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday’s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to - - Manage brand identity andcompany reputation - - Build a culture of engagementand transparency - - Turn stakeholders into“company evangelists” - - Manage internal communications acrosstime zones and language barriers - - Recruit and retain the best talent - - Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization’s communications intoday’s virtual world.

DKK 353.00

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Schaum's Outline of Digital Principles - Roger Tokheim - Bog - McGraw-Hill Education - Europe - Plusbog.dk

If you want top grades and thorough understanding of digital principles, this powerful study tool is the best tutor you can have! It takes you step-by-step through the subject and gives you accompanying related problems with fully worked solutions. You also get additional problems to solve on your own, working at your own speed. (Answers at the back show you how you’re doing.) Famous for their clarity, wealth of illustrations and examples—and lack of dreary minutiae—Schaum’s Outlines have sold more than 30 million copies worldwide. This guide will show you why!

DKK 271.00

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Grown Up Digital: How the Net Generation is Changing Your World - Don Tapscott - Bog - McGraw-Hill Education - Europe - Plusbog.dk

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You''ve seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They''re the first generation to have literally grown up digital--and they''re part of a global cultural phenomenon that''s here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you''re a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: - - How the brain of the Net Generation processes information - - Seven ways to attract and engage young talent in the workforce - - Seven guidelines for educators to tap the Net Gen potential - - Parenting 2.0: There''s no place like the new home - - Citizen Net: How young people and the Internet are transforming democracy Today''s young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they''re changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.

DKK 298.00

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Open Court Reading, Decodable Takehome Books - 1 color workbook of 35 stories, Grade 3 - Mcgraw Hill - Bog - McGraw-Hill Education - Europe -

Each story supports instruction in new phonics elements and incorporates elements and high frequency words that have been previously taught.

DKK 213.00

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Open Court Reading, Decodable Takehome Book, 4-color (1 workbook of 35 stories), Grade K - Mcgraw Hill - Bog - McGraw-Hill Education - Europe -

Each story supports instruction in new phonics elements and incorporates elements and high frequency words that have been previously taught.

DKK 222.00

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Computer Forensics and Digital Investigation with EnCase Forensic v7 - Suzanne Widup - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Conduct repeatable, defensible investigations withEnCase Forensic v7 Maximize the powerful tools and features of the industry-leading digital investigation software. Computer Forensics and Digital Investigation withEnCase Forensic v7 reveals, step by step, how to detect illicit activity, capture and verify evidence, recover deleted and encrypted artifacts, prepare court-ready documents, and ensure legal and regulatory compliance. The book illustrates each concept using downloadable evidence from the National Institute of Standards and Technology CFReDS. Customizable sample procedures are included throughout this practical guide. - Install EnCase Forensic v7 and customize the user interface - Prepare your investigation and set up a new case - Collect and verify evidence from suspect computers and networks - Use the EnCase Evidence Processor and Case Analyzer - Uncover clues using keyword searches and filter results through GREP - Work with bookmarks, timelines, hash sets, and libraries - Handle case closure, final disposition, and evidence destruction - Carry out field investigations using EnCase Portable - Learn to program in EnCase EnScript

DKK 428.00

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Insulating Concrete Forms Construction - Ivan Panushev - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE INSIDER''S GUIDE TO THE DIGITAL REVOLUTION READERS ON BRIAN McKERNAN ***** "A must for anyone who cares about navigating the new world of digital content."* ***** "The digital revolution ''Bible'' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it''s a great read."* ***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."* * On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan INSIDE THE PARADIGM SHIFT THAT''S REMAKING THE MOTI0N PICTURE INDUSTRY Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition. The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry. - Digital cinema -- how it came about, its history and pioneers - Understanding digital image compression - The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking - Audio and the cinema -- why sound is half the picture - The revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video - Nonlinear editing—software choices, new techniques, and digital compositing - Digital intermediates--color grading, changing the shot after the shoot, film transfer, and film recording - Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies - The new role of the cinematographer in the digital age - Understanding digital projection technologies - What digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies You''ll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.

DKK 742.00

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing - Jason Burby - Bog - McGraw-Hill Education - Europe - Plusbog.dk

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You’ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative—and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you’ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you’re doing. By following 10 key principles, you’ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You’ll hear the personal insights of the world’s greatest business leaders and the professional triumphs (and tumbles) of the world’s biggest brands. You’ll learn how to hire and inspire the rare creative “unicorns” who turn marketing into magic. You’ll find new ways to turn data into ideas and obstacles into opportunities. You’ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

DKK 293.00

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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age - Robert M. Wachter - Bog - McGraw-Hill Education - Europe -

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills. But medicine stubbornly resisted computerization – until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital. Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America’s leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point? Logically enough, we’ve pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma. It was all of those things, but it was also something far more complicated. And far more interesting . . . Written with a rare combination of compelling stories and hard-hitting analysis by one of the nation’s most thoughtful physicians, The Digital Doctor examines healthcare at the dawn of its computer age. It tackles the hard questions, from how technology is changing care at the bedside to whether government intervention has been useful or destructive. And it does so with clarity, insight, humor, and compassion. Ultimately, it is a hopeful story. "We need to recognize that computers in healthcare don’t simply replace my doctor’s scrawl with Helvetica 12," writes the author Dr. Robert Wachter. "Instead, they transform the work, the people who do it, and their relationships with each other and with patients. . . . Sure, we should have thought of this sooner. But it’s not too late to get it right." This riveting book offers the prescription for getting it right, making it essential reading for everyone – patient and provider alike – who cares about our healthcare system.

DKK 208.00

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Audio/Video Cable Installer's Pocket Guide - Stephen Lampen - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Includes over 200 illustrations that clarify all the methods, procedures, and tools required to successfully tackle even the most complex (analog, digital audio or video) installation job.

DKK 414.00

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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success - Gina Carr - Bog - McGraw-Hill Education

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assetstoday. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry. In Klout Matters , two of today''s top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simplestrategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business. "Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

DKK 169.00

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Schaum's Outline of Computer Architecture - Nicholas Carter - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Provides an overview of hardware and software design elements in computer systems. This guide includes explanations of hardware and software interface, details on the use of system resources, and solved problems in instruction sets, pipelining, cache, memory, I/O.

DKK 243.00

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Retail Marketing - Sean Ennis - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today . With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21 st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

DKK 579.00

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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market - Peter Hinssen -

The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption. The Network Always Wins provides step-by-step strategies to help you: - - Reinvent your company - —even after the market has flipped - - Tap into the force of the network - —and survive in a market characterized by speed, uncertainty, and complexity - - Maintain relevance - —and stay on top of emerging trends - - Connect with your customers - —and encourage them to interact This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen. In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

DKK 319.00

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The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age - Jill Dyche - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: - - ASSESS your current and future IT profile - - ALIGN your IT organization with business priorities - - MAP technology delivery plans according to business priiorities - - ORGANIZE IT according to your company’s culture and strengths - - REDEFINE innovation and talent management practices - BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward.