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Non-Western Reflection on Politics - - Bog - Peter Lang AG - Plusbog.dk

Non-Western Reflection on Politics - - Bog - Peter Lang AG - Plusbog.dk

Recent rise of the non-Western parts of the world makes the need for a genuine global dialogue more urgent than ever before. To take an effective part in it, the West needs to face a conceptual challenge. The Western understanding of the political world is based on such deeply ingrained concepts as power, politics, statecraft, cooperation, multilateralism, dependence, identity or human rights. The Westerners tend to wrongly assume that everyone else is bound to share these concepts. This book shows that the reality is different. Investigating African, Asian, Islamic and Latin American political thinking, the book introduces non-Western concepts of politics as well as non-Western readings of seemingly familiar Western concepts. By doing this, it points to the obstacles to the global dialogue as well as to opportunities which may be exploited.

DKK 473.00
3

Digital Marketing Applications - - Bog - Peter Lang AG - Plusbog.dk

Digital Marketing Applications - - Bog - Peter Lang AG - Plusbog.dk

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

DKK 508.00
3

Digital Activism and Design - - Bog - Peter Lang AG - Plusbog.dk

Digital Activism and Design - - Bog - Peter Lang AG - Plusbog.dk

The objective of this work, born within this contextual framework, is to express the concepts of digital activism and design used in terms of activism with texts from unique perspectives. It seeks to analyze the phenomenon of “Digital Activism and Design” across various sub-headings including information and communication technologies and systems, media policies, film studies, culture, visual arts, visual communication, and mass communication media. Additionally, it aims to scrutinize aspects such as interaction, control, and transformation, and to carry out a memory study that can serve as a source for further research in this field.

DKK 413.00
3

Digital Future - - Bog - Peter Lang AG - Plusbog.dk

Digital Future - - Bog - Peter Lang AG - Plusbog.dk

This book contains 24 research papers by 30 expert academicians in communication science and new media technologies. Within the scope of their expertise, the contributors determine situations about today’s digital society, analyze research methods, and make suggestions and observations about the digital future. Particular attention is given to digital games, artificial intelligence, digital media, digital public relations, social media, the effect of the digital on academic production process, journalism and artificial intelligence, post-pandemic cinema education, marketing and digitality, the effect of women on 3D printer technologies, media literacy and family, digital citizenship, data mining, preschool and primary school children and their relationship with technology, digital footprint, and the relationship of child audiences with semantic digital technology.

DKK 682.00
1

Marketing in the Digital Era - - Bog - Peter Lang AG - Plusbog.dk

Marketing in the Digital Era - - Bog - Peter Lang AG - Plusbog.dk

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

DKK 470.00
3

Digital Wellbeing - - Bog - Peter Lang AG - Plusbog.dk

Digital Wellbeing - - Bog - Peter Lang AG - Plusbog.dk

In today’s society where the development of digital technologies is emerging, it is important to take into consideration the development of individual wellbeing when it comes to engagement with the digital environment. This book represents one of the first scientific attempts to understand how the rapid deployment of digital technologies and their uptake by society have modified our relationships with ourselves, each other, and our environment. As a result, our individual and social wellbeing are now intimately connected with the state of our information environment and the digital technologies that mediate our interaction with it, which poses pressing ethical questions concerning the impact of digital technologies on our wellbeing that need to be addressed.

DKK 472.00
3