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The Elements of Visual Grammar - Angela Riechers - Bog - Princeton University Press - Plusbog.dk

The Elements of Visual Grammar - Angela Riechers - Bog - Princeton University Press - Plusbog.dk

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. - Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written content - Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text - Introduces the practical, cultural, conceptual, and scientific factors that influence image use - Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography

DKK 709.00
1

The Elements of Social Theory - Barry Barnes - Bog - Princeton University Press - Plusbog.dk

The Elements of Social Theory - Barry Barnes - Bog - Princeton University Press - Plusbog.dk

Over the past quarter century, social theory has moved in diverse and often seemingly incompatible directions, exaggerating differences of approach that existed even in earlier periods. In a strikingly original book, Barry Barnes uses this intellectual diversity not only to identify but also to unify the central ways of looking at the field. Barnes frames his task by addressing the most important problem confronting all students of society today: the apparent conflict between cultural and functional methods of describing the social order, on one hand, and choice-theoretic accounts, on the other. But rather than reviewing in detail the origins and development of these contending views of reality, Barnes conducts a dialogue between the two perspectives, thereby revealing their respective strengths and shortcomings. In the process, he develops a case for a theoretical "third way," an interactionist understanding of the workings of the social order and the emergence of behavioral norms.Barnes successfully applies interactionist analysis, formerly used mostly for micro-social settings, to macro-phenomena like the formation of status groups, the origin of social movements, the politics of class formation, and the dynamics of bureaucratic action. He shows how these phenomena are inexplicable in terms of exclusively cultural- functional or choice-theoretic methods: they can be understood only by showing how norms emerge through interaction. Barnes has constructed a coherent and learned vision of the fundamentals of social theory that will excite not only sociologists but all social scientists and their students.Originally published in 1995.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

DKK 389.00
3

Nonparametric Comparative Statics and Stability - Douglas Hale - Bog - Princeton University Press - Plusbog.dk

Nonparametric Comparative Statics and Stability - Douglas Hale - Bog - Princeton University Press - Plusbog.dk

The authors, leading researchers in the fields of mathematical economics and methodology, present the first comprehensive synthesis of literature on qualitative and other nonparametric techniques, which are important elements of comparative statics and stability analysis in economic theory. The topics covered show how to assess the comparative statics and stability of economic models without a precise quantitative knowledge of all model components. Applications of the analysis range from determining refutable hypotheses from theory to auditing the solutions of large, computer-based systems.This book discusses in depth the methodology involved in a nonparametric analysis of many neoclassical economic models. Constituting a virtually self-contained manual on such analysis, it provides detailed derivation of necessary and sufficient conditions for the existence of restrictive comparative statics and stability results for a range of specified models. Further, algorithms for applying certain of these conditions are given, with examples, as well as the underlying mathematical approach taken.A large body of research is unified covering issues that have been dealt with piecemeal in scattered but important journal articles by the authors and others. The book will prove invaluable to mathematical economists, mathematicians specializing in matrix or graph theory, applied economists working with large-scale economic models, and advanced students of economics.Originally published in 1999.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

DKK 404.00
3