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A Social Strategy - How We Profit from Social Media - Mikolaj Jan Piskorski

A Social Strategy - How We Profit from Social Media - Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Fac, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the world's leading experts..

DKK 186.95
3

Breaking the Social Media Prism - Chris Bail

Breaking the Social Media Prism - Chris Bail

\A eye-opening look at how user behavior is powering deep social divisions online--and how we might yet defeat political tribalism on social media. In an era of increasing social isolation, platforms like Fac and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates..

DKK 158.95
3

Why Americans Hate the Media and How It Matters - Jonathan M. Ladd - Bog - Princeton University Press - Plusbog.dk

Why Americans Hate the Media and How It Matters - Jonathan M. Ladd - Bog - Princeton University Press - Plusbog.dk

As recently as the early 1970s, the news media was one of the most respected institutions in the United States. Yet by the 1990s, this trust had all but evaporated. Why has confidence in the press declined so dramatically over the past 40 years? And has this change shaped the public''s political behavior? This book examines waning public trust in the institutional news media within the context of the American political system and looks at how this lack of confidence has altered the ways people acquire political information and form electoral preferences. Jonathan Ladd argues that in the 1950s, ''60s, and early ''70s, competition in American party politics and the media industry reached historic lows. When competition later intensified in both of these realms, the public''s distrust of the institutional media grew, leading the public to resist the mainstream press''s information about policy outcomes and turn toward alternative partisan media outlets. As a result, public beliefs and voting behavior are now increasingly shaped by partisan predispositions. Ladd contends that it is not realistic or desirable to suppress party and media competition to the levels of the mid-twentieth century; rather, in the contemporary media environment, new ways to augment the public''s knowledgeability and responsiveness must be explored. Drawing on historical evidence, experiments, and public opinion surveys, this book shows that in a world of endless news sources, citizens'' trust in institutional media is more important than ever before.

DKK 293.00
1

Political Turbulence - How Social Media Shape Collective Action - Bog af Helen Margetts - Paperback

Political Turbulence - How Social Media Shape Collective Action - Bog af Helen Margetts - Paperback

As people spend increasing proportions of their daily lives using social media, such as Twitter and Fac, they are being invited to support myriad political causes by sharing, liking, endorsing, or downloading. Chain reactions caused by these tiny acts of participation form a growing part of collective action today, from neighborhood campaigns to global political movements. Political Turbulence reveals that, in fact, most attempts at collective action online do not succeed, but some give rise to huge..

DKK 225.95
3

#Rlic - Divided Democracy in the Age of Social Media - Cass R. Sunstein

#Rlic - Divided Democracy in the Age of Social Media - Cass R. Sunstein

From the New York Times bestselling author of Nudge and The World According to Star Wars, a revealing account of how today''s Internet threatens democracyΓÇöand what can be done about itAs the Internet grows more sophisticated, it is creating new threats to democracy. Social media companies such as Fac can sort us ever more efficiently into groups of the like-minded, creating echo chambers that amplify our views. It''s no accident that on some occasions, people of different political views cannot..

DKK 158.95
3

Producing Public Television, Producing Public Culture - Barry Dornfeld - Bog - Princeton University Press - Plusbog.dk

Producing Public Television, Producing Public Culture - Barry Dornfeld - Bog - Princeton University Press - Plusbog.dk

From 1989 to 1991, Barry Dornfeld had an unusual double role on the crew of the major PBS documentary series Childhood . As a researcher for the series, he investigated the relationship between children and media. As an anthropologist, however, his subject was the television production process itself--examining, for example, how producers developed the series, negotiated with their academic advisors, and shaped footage shot around the world into seven programs. He presents the results of his fieldwork in this groundbreaking study--one of the first to take an ethnographic approach to the production of a television show, as opposed to its reception. Dornfeld begins with a broad discussion of public television''s role in American culture and goes on to examine documentaries as a form of popular anthropology. Drawing on his observations of Childhood , he considers the documentary form as a kind of "imagining," in which both producers and viewers construct understandings of themselves and others, revealing their conceptions of culture and history and their ideologies of cultural difference and universality. He argues that producers of culture should also be understood as consumers who conduct their work through an active envisioning of the audience. Dornfeld explores as well how intellectual media professionals struggle with the institutional and cultural forces surrounding television that promote entertainment at the expense of education. The book provides a rare glimpse behind the scenes of a major documentary and demonstrates the value of an ethnographic approach to the study of media production.

DKK 453.00
3

Ballad of the Bullet - Gangs, Drill Music, and the Power of Online Infamy - Forrest Stuart

Ballad of the Bullet - Gangs, Drill Music, and the Power of Online Infamy - Forrest Stuart

How poor urban youth in Chicago use social media to profit from portrayals of gang violence, and the questions this raises about poverty, opportunities, and public voyeurism Amid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make ends meet. Using such social media platforms as YouTube, Twitter, and Instagram, they're capitalizing on the public's fascination with the ghetto and gang violence. But with what consequences? Ballad of..

DKK 142.95
3