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Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Emmanuel Mogaji

Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Emmanuel Mogaji

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

DKK 486.95
1

Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Emmanuel Mogaji

Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Emmanuel Mogaji

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

DKK 1654.95
1

Digital Transformation and Cultural Policies in Europe - Ole Marius Hylland

Digital Transformation and Cultural Policies in Europe - Ole Marius Hylland

What happens when cultural policy turns digital? Digital Transformation and Cultural Policies in Europe analyzes and compares different digital cultural policies of Europe.Through case studies of seven European countries (UK, Germany, Croatia, Sweden, Spain, Norway, and Switzerland) as well as the analysis of EU digital cultural policy, the book investigates what happens when cultural policy gets changed and challenged by digital culture. Based on a thorough discussion of key concepts and analytical..

DKK 1588.95
1

Digital and Social Media Marketing - A Results-Driven Approach - Aleksej Heinze

Digital and Social Media Marketing - A Results-Driven Approach - Aleksej Heinze

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

DKK 439.95
1

Digital and Social Media Marketing - A Results-Driven Approach - Aleksej Heinze

Digital and Social Media Marketing - A Results-Driven Approach - Aleksej Heinze

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

DKK 1546.95
1

The Western Philosophers - An Introduction - E W F Tomlin

The Western Philosophers - An Introduction - E W F Tomlin

First published in 1950, The Western Philosophers presents the life of philosophical thought in the Western world. From Socrates to Spinoza, from John Locke to Nietzsche, the author gives a good introduction for anyone who is wondering what philosophy is about and provides an initiation into the subject. The author argues that philosophy is not simply the collective works of great philosophers. Philosophy is an attitude of mind; at bottom it is nothing but that irrepressible impulse towards enquiry,..

DKK 352.95
1

Digital Technologies, Elections and Campaigns in Africa - Duncan Omanga

Digital Technologies, Elections and Campaigns in Africa - Duncan Omanga

This book looks at how digital technologies are revolutionizing electoral campaigns and democratization struggles in Africa. Digital technologies are giving voice and civic agency to a cross section of African voters, providing important spaces for political engagement and debate. Drawing on cases from Kenya, Uganda, Mozambique, Nigeria, Ethiopia, and Zimbabwe amongst others, this book traces the shifts and tensions in this changing electoral communications landscape. In doing so, the book explores..

DKK 1588.95
1

The Politics of the Communications Revolution in Western Europe - Kenneth Dyson

The Politics of the Communications Revolution in Western Europe - Kenneth Dyson

First published in 1986, The Politics of the Communications Revolution in Western Europe deals with the political implications of the communications revolution, specifically with impacts on political debate and agenda, the policy process, the role of the state, and European integration. The communications revolution in Western Europe combined radical changes in the fields of computing, broadcasting and telecommunications, converging in the new media, and is intimately linked to the wider information..

DKK 1112.95
1

Digital Communication for Agricultural and Rural Development - Participatory Practices in a Post-Covid Age - Ataharul Chowdhury

Digital Communication for Agricultural and Rural Development - Participatory Practices in a Post-Covid Age - Ataharul Chowdhury

This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID 19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it also has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups..

DKK 1600.95
1

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Dongdong Chen

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Dongdong Chen

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..

DKK 377.95
1

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Dongdong Chen

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Dongdong Chen

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..

DKK 1600.95
1

Narrating Chinese Youth Mobilities - Digital Storytelling and Media Citizenship - He Zhang

Narrating Chinese Youth Mobilities - Digital Storytelling and Media Citizenship - He Zhang

This book presents the first major initiative to introduce workshop-based Digital Storytelling to digitally dynamic and engaged youth, both in China and internationally.Conceived nearly three decades ago, the participatory and creative practice of Digital Storytelling has been embraced by public institutions, advocates and researchers as a media democratisation intervention that empowers non-professionals to actively contribute to media. Drawing on data from ten workshops conducted with Chinese young..

DKK 1437.95
1

Behavioral Finance in the Digital Era - Saving and Investment Decisions - ska

Behavioral Finance in the Digital Era - Saving and Investment Decisions - ska

Due to swift technological changes and the resultant digital revolution, a wide range of new digital financial products and services have emerged in the financial markets, as witnessed in the context of the fintech sector, the economics of blockchain and NFT issuance. This book takes an in-depth look at the challenges faced by individuals who make investment decisions in a rapidly changing financial world and presents a concise and thorough overview of the multifaceted approach to investment and..

DKK 1588.95
1

Moral Agency in Eastern and Western Thought - Perspectives on Crafting Character - Jonathan Jacobs

Moral Agency in Eastern and Western Thought - Perspectives on Crafting Character - Jonathan Jacobs

This volume explores how individuals use moral agency to craft the moral dispositions and moral capabilities needed for living well-lived lives. It draws on Eastern and Western philosophical and ethical traditions to formulate and address key issues concerning character development and moral agency.In both Eastern and Western traditions, the complexities of shaping an individual's moral agency focus on sustained processes of inner self-cultivation. The chapters in this volume highlight the ways in..

DKK 1437.95
1

Open Strategy for Digital Business - Managing in Ict-Driven Environments - Ewa Lechman

Open Strategy for Digital Business - Managing in Ict-Driven Environments - Ewa Lechman

This book offers the reader a novel perspective on how digital contexts and open strategy approaches - the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs - are related.Going beyond the claim that digital media drives open strategy by contains a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally and trace the emerging links between digitally driven environments..

DKK 566.95
1

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Chaohua Ou

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Chaohua Ou

Designing Socially Dynamic Digital Learning is a practical guide to the creation of online and blended coursework and learning environments that foster social interaction and engagement among students. Regardless of format, enrollees in higher education need active, collaborative, and social experiences to thrive, though new guidance is needed to help faculty and administrators integrate digital tools and develop courses toward this goal. This book introduces state-of-the-art learning technologies..

DKK 1492.95
1

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Chaohua Ou

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Chaohua Ou

Designing Socially Dynamic Digital Learning is a practical guide to the creation of online and blended coursework and learning environments that foster social interaction and engagement among students. Regardless of format, enrollees in higher education need active, collaborative, and social experiences to thrive, though new guidance is needed to help faculty and administrators integrate digital tools and develop courses toward this goal. This book introduces state-of-the-art learning technologies..

DKK 377.95
1

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - J Jonathan Gabay

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - J Jonathan Gabay

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital..

DKK 1524.95
1

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - J Jonathan Gabay

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - J Jonathan Gabay

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital..

DKK 387.95
1

Sharia as Informal Law - Lived Experiences of Young Muslims in Western Societies - Ihsan Yilmaz

Sharia as Informal Law - Lived Experiences of Young Muslims in Western Societies - Ihsan Yilmaz

This book takes a comprehensive approach to investigate how Sharia influences and manifests in the everyday lives of Muslims, aiming to unravel the meaning and relevance of Sharia-driven laws and practices in English-speaking Western societies. By focusing on the grassroots level, it provides a deeper understanding of the lived experiences of Muslims and their relationship with Sharia. The presence of Muslims in Western countries has a long history, with recent waves of migration and conversions..

DKK 1437.95
1