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Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Bog af Emmanuel Mogaji - Hardback

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

DKK 1653.95

2

Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Bog af Emmanuel Mogaji - Paperback

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

DKK 485.95

2

DIGITAL INTERFACE & NEW MEDIA - Bog af Phaedra Shanbaum - Paperback

DKK 451.95

2

Digital Analytics for Marketing - Bog af A Karim Feroz - Paperback

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

DKK 541.95

2

Digital Analytics for Marketing - Bog af A Karim Feroz - Hardback

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

DKK 2347.95

2

Digital Transformation and Cultural Policies in Europe - Bog af Ole Marius Hylland - Hardback

What happens when cultural policy turns digital? Digital Transformation and Cultural Policies in Europe analyzes and compares different digital cultural policies of Europe.Through case studies of seven European countries (UK, Germany, Croatia, Sweden, Spain, Norway, and Switzerland) as well as the analysis of EU digital cultural policy, the book investigates what happens when cultural policy gets changed and challenged by digital culture. Based on a thorough discussion of key concepts and analytical..

DKK 1587.95

2

Western Broadcasting Over the Iron Curtain - Bog af K R M Short - Hardback

Western Broadcasting Over the Iron Curtain (1986) examines the development of broadcasting policy by Western democracies, levels of government control of policy, efforts by communist regimes to minimize the effects of western broadcasting, and Soviet and Eastern European audience opinions on such diverse subjects as the success or failure of socialism and the Korean airline disaster.

DKK 1255.95

2

Digital and Social Media Marketing - A Results-Driven Approach - Bog af Aleksej Heinze - Paperback

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

DKK 438.95

2

Digital and Social Media Marketing - A Results-Driven Approach - Bog af Aleksej Heinze - Hardback

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

DKK 1545.95

2

Genre Networks - Intersemiotic Relations in Digital Science Communication - Bog af Carmen PÃ rez-Llantada - Paperback

The innovative Genres and Intersemiotic Relations in Digital Science Communication employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments.

DKK 460.95

2

The Western Philosophers - An Introduction - Bog af E W F Tomlin - Paperback

First published in 1950, The Western Philosophers presents the life of philosophical thought in the Western world. From Socrates to Spinoza, from John Locke to Nietzsche, the author gives a good introduction for anyone who is wondering what philosophy is about and provides an initiation into the subject. The author argues that philosophy is not simply the collective works of great philosophers. Philosophy is an attitude of mind; at bottom it is nothing but that irrepressible impulse towards enquiry,..

DKK 351.95

2

Digital Technologies, Elections and Campaigns in Africa - Bog af Duncan Omanga - Hardback

This book looks at how digital technologies are revolutionizing electoral campaigns and democratization struggles in Africa. Digital technologies are giving voice and civic agency to a cross section of African voters, providing important spaces for political engagement and debate. Drawing on cases from Kenya, Uganda, Mozambique, Nigeria, Ethiopia, and Zimbabwe amongst others, this book traces the shifts and tensions in this changing electoral communications landscape. In doing so, the book explores..

DKK 1587.95

2

The Politics of the Communications Revolution in Western Europe - Bog af Kenneth Dyson - Hardback

First published in 1986, The Politics of the Communications Revolution in Western Europe deals with the political implications of the communications revolution, specifically with impacts on political debate and agenda, the policy process, the role of the state, and European integration. The communications revolution in Western Europe combined radical changes in the fields of computing, broadcasting and telecommunications, converging in the new media, and is intimately linked to the wider information..

DKK 1111.95

2

Digital Communication for Agricultural and Rural Development - Participatory Practices in a Post-Covid Age - Bog af Ataharul Chowdhury - Hardback

This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID 19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it also has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups..

DKK 1599.95

2

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bog af Dongdong Chen - Hardback

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..