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Micro Media Industries - Lori Kido Lopez - Bog - Rutgers University Press - Plusbog.dk

Micro Media Industries - Lori Kido Lopez - Bog - Rutgers University Press - Plusbog.dk

With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.

DKK 270.00
1

Public Interests - Allison Perlman - Bog - Rutgers University Press - Plusbog.dk

Public Interests - Allison Perlman - Bog - Rutgers University Press - Plusbog.dk

Winner of the 2017 Outstanding Book Award from the Popular Communication Division of the International Communication Association Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation’s views. By targeting broadcast regulations and laws, both liberal and conservative activist groups have sought to influence what America sees on the small screen. Public Interests describes the impressive battles that these media activists fought and charts how they tried to change the face of American television. Allison Perlman looks behind the scenes to track the strategies employed by several key groups of media reformers, from civil rights organizations like the NAACP to conservative groups like the Parents Television Council. While some of these campaigns were designed to improve the representation of certain marginalized groups in television programming, as Perlman reveals, they all strove for more systemic reforms, from early efforts to create educational channels to more recent attempts to preserve a space for Spanish-language broadcasting. Public Interests fills in a key piece of the history of American social reform movements, revealing pressure groups’ deep investments in influencing both television programming and broadcasting policy. Vividly illustrating the resilience, flexibility, and diversity of media activist campaigns from the 1950s onward, the book offers valuable lessons that can be applied to current battles over the airwaves.

DKK 312.00
3

Transmedia Geographies - Julie Cupples - Bog - Rutgers University Press - Plusbog.dk

Transmedia Geographies - Julie Cupples - Bog - Rutgers University Press - Plusbog.dk

Looking at the US, New Zealand, and Central America, this book considers how cultural politics has been deeply reworked in our contemporary media environment. The authors analyze how rampant technological convergence has allowed stories to spill across media platforms as well as geographical borders and how those stories reemerge as transmediated events. The authors explore the cultural politics that have developed within this new media environment by moving across the mediated landscapes of the first, third, and fourth (Indigenous people’s) worlds, which are deeply intertwined and interconnected under contemporary conditions of neoliberal globalization and emergent regimes of authoritarian postdemocracy. The book attends both to the platforms and digital networks of the new media environment and to the cultural forms and practices that have constituted television as the dominant medium of communication throughout the second half of the twentieth century. In the new media environment, transmediation works on behalf not only of those corporate megaconglomerates that have become all too familiar to media consumers around the world but also of many communities that have previously been excluded from access to the means of electronic textual production and circulation. For the latter, grassroots transmediation has become an important technique for the production of cultural citizenship.

DKK 321.00
3

Junctures in Women's Leadership: Media and Journalism - - Bog - Rutgers University Press - Plusbog.dk

Junctures in Women's Leadership: Media and Journalism - - Bog - Rutgers University Press - Plusbog.dk

The news industry is still dominated by men. Yet women have exercised leadership in journalism and related media professions in a variety of ways, from moral leadership to experimenting with structural and technological innovations and pioneering new formats to serve new audiences. This book offers a robust account of women’s leadership in journalism, looking at what motivated women to become media leaders, the obstacles they overcame, and the strategies they used to solve problems and handle crises. This book offers profiles of inspiring women in prominent media positions from the nineteenth century to today, beginning with trailblazers like abolitionist publisher Mary Ann Shadd and Memphis Free Speech anti-lynching editor Ida B. Wells. The book takes an in-depth look at the leadership styles of well-known media moguls like Oprah Winfrey and Washington Post publisher Katharine Graham. Other chapters highlight women now emerging as media leaders, such as digital media executive S. Mitra Kalita and Iman Zawahry, a Muslim hijabi filmmaker. Bringing together cases from print, broadcast, public relations, film, and digital media, this book offers useful insights into how to be an effective leader in an ever-changing industry.

DKK 268.00
1

Junctures in Women's Leadership: Media and Journalism - - Bog - Rutgers University Press - Plusbog.dk

Junctures in Women's Leadership: Media and Journalism - - Bog - Rutgers University Press - Plusbog.dk

The news industry is still dominated by men. Yet women have exercised leadership in journalism and related media professions in a variety of ways, from moral leadership to experimenting with structural and technological innovations and pioneering new formats to serve new audiences. This book offers a robust account of women’s leadership in journalism, looking at what motivated women to become media leaders, the obstacles they overcame, and the strategies they used to solve problems and handle crises. This book offers profiles of inspiring women in prominent media positions from the nineteenth century to today, beginning with trailblazers like abolitionist publisher Mary Ann Shadd and Memphis Free Speech anti-lynching editor Ida B. Wells. The book takes an in-depth look at the leadership styles of well-known media moguls like Oprah Winfrey and Washington Post publisher Katharine Graham. Other chapters highlight women now emerging as media leaders, such as digital media executive S. Mitra Kalita and Iman Zawahry, a Muslim hijabi filmmaker. Bringing together cases from print, broadcast, public relations, film, and digital media, this book offers useful insights into how to be an effective leader in an ever-changing industry.

DKK 1122.00
1

Techno-Orientalism - - Bog - Rutgers University Press - Plusbog.dk

Techno-Orientalism - - Bog - Rutgers University Press - Plusbog.dk

What will the future look like? To judge from many speculative fiction films and books, from Blade Runner to Cloud Atlas, the future will be full of cities that resemble Tokyo, Hong Kong, and Shanghai, and it will be populated mainly by cold, unfeeling citizens who act like robots. Techno-Orientalism investigates the phenomenon of imagining Asia and Asians in hypo- or hyper-technological terms in literary, cinematic, and new media representations, while critically examining the stereotype of Asians as both technologically advanced and intellectually primitive, in dire need of Western consciousness-raising. The collection’s fourteen original essays trace the discourse of techno-orientalism across a wide array of media, from radio serials to cyberpunk novels, from Sax Rohmer’s Dr. Fu Manchu to Firefly. Applying a variety of theoretical, historical, and interpretive approaches, the contributors consider techno-orientalism a truly global phenomenon. In part, they tackle the key question of how these stereotypes serve to both express and assuage Western anxieties about Asia’s growing cultural influence and economic dominance. Yet the book also examines artists who have appropriated techno-orientalist tropes in order to critique racist and imperialist attitudes. Techno-Orientalism is the first collection to define and critically analyze a phenomenon that pervades both science fiction and real-world news coverage of Asia. With essays on subjects ranging from wartime rhetoric of race and technology to science fiction by contemporary Asian American writers to the cultural implications of Korean gamers, this volume offers innovative perspectives and broadens conventional discussions in Asian American Cultural studies.

DKK 364.00
3