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Marketing Theory - - Bog - Sage Publications Ltd - Booktok.dk

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

DKK 755.00

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The Crescent - Margaret Mather - Bog - Sage Publications Ltd - Booktok.dk

The 24 stories in this resource provide a years work based around the people who live in The Crescent. The characters provide a continuity and the themes include: - giving and taking - bullying and friendship - honesty and lies - birth and new arrivals - environmental issues. With every story there is a warm up exercise, Circle Time discussion, supplementary ideas, National Curriculum links and photocopiable worksheets. A comprehensive resource using a mini soap opera storyline, which will help children identify and emphathise with the characters so that they can experience and experiment to gain understanding of their own world.

DKK 672.00

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Business, Ethics and Society - John G. Cullen - Bog - Sage Publications Ltd - Booktok.dk

With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations provides a clear, concise introduction to the field of business ethics, while addressing contemporary issues and debates around the impacts of artificial intelligence, social media, the gig economy and populist politics on business and society. The book features mini-case studies from a variety of contexts and companies, including Gillette, Nike, Dove, British Airways and Microsoft, as well as thought-provoking questions throughout. Also included are: - Learning objectives - Chapter summaries - Recommended reading Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations serves as an ideal introductory text for students of undergraduate business ethics-related courses. Lecturers can access a range of online resources for use in their teaching, including an instructor’s manual, PowerPoint slides and SAGE Business Cases.

DKK 577.00

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Managing Diversity and Inclusion - Jawad Syed - Bog - Sage Publications Ltd - Booktok.dk

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity – not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management.

DKK 648.00

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Interpretative Phenomenological Analysis - Michael Larkin - Bog - Sage Publications Ltd - Booktok.dk

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This text provides a detailed guide to conducting IPA research, presenting the theoretical underpinnings of the approach, a comprehensive overview of the stages of an IPA research project, and examples of high-quality IPA studies. Extended worked examples from the authors′ own studies in health, psychological distress, and identity illustrate the breadth and depth of IPA research, making this book the definitive guide to IPA for students and researchers alike. New to this edition: - A thoroughly updated chapter dedicated to analysis - An exemplary mini-study - Improved and updated terminology - A chapter discussing innovations in design, data collection, and collaboration ′It is not often I can use "accessible" and "phenomenology" in the same sentence, but reading the new book, Interpretative Phenomenological Analysis…certainly provides me the occasion to do so. I can say this because these authors provide an engaging and clear introduction to a relatively new analytical approach′ - The Weekly Qualitative Report

DKK 518.00

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Tourism Management - Lynn Minnaert - Bog - Sage Publications Ltd - Booktok.dk

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry. The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb. The book is suitable for students who are starting their tourism studies as part of their college or university education. Clare Inkson is a Senior Lecturer in Tourism and Course Leader of BA Tourism with Business at the University of Westminster, London. Lynn Minnaert is the Academic Director and Clinical Associate Professor at New York University’s Jonathan M. Tisch Center for Hospitality and Tourism.

DKK 648.00

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Industrial Marketing - Christina Oberg - Bog - Sage Publications Ltd - Booktok.dk

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: - - The marketing philosophy on industrial markets - - The characteristics of industrial markets - - The marketing mix and the product life cycle - - The issues surrounding distribution and operations including value creation, business relationships and networks - - Case studies and mini case studies (vignettes) - This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

DKK 708.00

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Human Resource Development - David Mcguire - Bog - Sage Publications Ltd - Booktok.dk

David McGuire′s student-friendly introduction looks at Human Resource Development on an individual, organisational and societal level analysing how HRD can play a major role in organisational innovation, in developing communities and society and in operating on a cross-national and international basis. Key features: - - Links key training design and learning theories to broader economic and societal issues for a more holistic and in-depth understanding of the field. - - Seven brand new chapters ensure a good fit with HRD programmes at all levels and reflect the latest developments in the field, including career development, strategic HRD, knowledge management, the environment, ethics and CSR and the future of HRD. - - High profile case studies in each chapter bring the theory to life including Apple, Massive Open Online Courses, Barclays, Stephen Lawrence, Lloyds Pharmacy, Marriott Hotels, Netflix, Black and Decker, Google, Colgate-Palmolive, Marks and Spencer and Valve. - - Case vignettes throughout the chapters highlight HRD in action and provoke critical analysis and discussion, including How a Beer Can Aided the Design of Canon’s Revolutionary Mini-Copier and The Alaskan Village Set to Disappear Under Water in a Decade. - - An Appendix contains advice on preparing for an HRD examination as well as example exam questions and sample answers, to ensure examination success. - - Chapters map to the CIPD’s requirements at levels 5 and 7 making it an ideal core text for accredited and non-accredited programmes alike.

DKK 708.00

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Marketing Communications - Larry Percy - Bog - Sage Publications Ltd - Booktok.dk

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: - - An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. - - A managerial perspective, helping students to become a marketing manager and study as though they are in the role. - - Coverage of key new marketing communications topics such as branding and social media. - In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.

DKK 755.00

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