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Digital Storytelling for Brands - Katharina Wolf - Bog - Sage Publications Ltd - Plusbog.dk

Digital Storytelling for Brands - Katharina Wolf - Bog - Sage Publications Ltd - Plusbog.dk

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.

DKK 417.00
2

Digital Geographies - - Bog - Sage Publications Ltd - Plusbog.dk

Digital Geographies - - Bog - Sage Publications Ltd - Plusbog.dk

As digital technologies have become part of everyday life, mediating tasks such as work, travel, consumption, production, and leisure, they are having increasingly profound effects on phenomena that are of immediate concern to geographers. These include: the production of space, spatiality and mobilities; the processes, practices, and forms of mapping; the contours of spatial knowledge and imaginaries; and, the formation and enactment of spatial knowledge politics Similarly, there are distinct geographies of digital media such as those of the internet, games, and social media that have become indispensable to geographic practice and scholarship across sub-disciplines, regardless of conceptual approach. This textbook presents a fully up-to-date, synoptic and critical overview of how digital devices, logics, methods, etc are transforming geography. It is divided into six inter-related sections - - introduction to digital geographies - - digital spaces - - digital methods - - digital cultures - - digital economies - - digital politics With illustrious instructors and researchers contributing to every chapter, Digital Geographies is the ideal textbook for courses concerning digital geographies, digital and new media and Internet communications, and the spatial knowledge of politics.

DKK 452.00
2

The Digital Disconnect - Ellen Helsper - Bog - Sage Publications Ltd - Plusbog.dk

The Digital Disconnect - Ellen Helsper - Bog - Sage Publications Ltd - Plusbog.dk

With the increased digitisation of society comes an increased concern about who is left behind. From societal causes to the impact of everyday actions, The Digital Disconnect explores the relationship between digital and social inequalities, and the lived consequences of digitisation. Ellen Helsper goes beyond questions of digital divides and who is connected. She asks why and how social and digital inequalities are linked and shows the tangible outcomes of socio-digital inequalities in everyday lives. The book: - - Introduces the key theories and concepts needed to understand both ‘traditional’ and digital inequalities research. - - Investigates a range of socio-digital inequalities, from digital access and skills, to civic participation, social engagement, and everyday content creation and consumption. - - Brings research to life with a range of qualitative vignettes, drawing out the personal experiences that lay at the heart of global socio-digital inequalities. The Digital Disconnect is an expert exploration of contemporary theory, research and practice in socio-digital inequalities. It is also an urgent and impassioned call to broaden horizons, expand theoretical and methodological toolkits, and work collectively to help achieve a fairer digital future for all. Ellen J. Helsper is Professor of Digital Inequalities at the Department of Media and Communications at London School of Economics and Political Science.

DKK 397.00
2

Bundle: Digital Marketing 2e + The Digital Marketing Planner - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Bundle: Digital Marketing 2e + The Digital Marketing Planner - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Save money on these two essential Digital Marketing books by buying them together! Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: - - Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. - - A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. - - ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. - - ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. - - The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. - - Includes a new ‘Journal of Note’ feature in each chapter, to direct you to - - Worked digital marketing plan - - Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: 1) 1) Learn all the key information you need. 1) 1) See theory in practice through the running Zoom case example. 1) 1) Apply what you’ve learnt through 50 interactive activities and build your plan.

DKK 564.00
1

Digital Migration - Koen Leurs - Bog - Sage Publications Ltd - Plusbog.dk

Digital Migration - Koen Leurs - Bog - Sage Publications Ltd - Plusbog.dk

"A revelation for digital researchers and a provocation for migration scholars… It introduces an insightful, inspiring, and inviting way of making sense of the messiness without losing hope of changing things." - Nishant Shah, Chinese University of Hong Kong "A must read for everyone who is concerned with questions of human mobility, media and communications and the digital border." - Myria Georgiou, LSE "A much-needed addition to scholarship on mobility, technology, and migration… The book is poised to become a touchstone text." - C.L. Quinan University of Melbourne In contemporary discussions on migration, digital technology is often seen as a ′smart′ disruptive tool. Bringing efficiencies to management, and safety to migrants. But the reality is always more complex. This book is a comprehensive and impassioned account of the relationship between digital technology and migration. From ′top-down′ governmental and corporate shaping of the migrant condition, to the ′bottom-up′ of digital practices helping migrants connect, engage and resist. Taking an interdisciplinary approach, Digital Migration explores: - - The power relations of digital infrastructures across migrant recruitment, transportation and communication. - - Migrant connections and the use of digital devices, platforms and networks. - - Dominant digital representations of migrants, and how they’re resisted. - - The affect and emotion of digital migration, from digital intimacy to transnational family life. - - How histories of pre and early-digital migration help us situate and rethink contemporary research. - - The realities of researching digital migration , including interviews with leading international researchers. - Critical yet hopeful, Koen Leurs opens up the unequal power relations at the heart of digital migration studies, challenging us to imagine more just alternatives. Koen Leurs is an Associate Professor in Gender, Media and Migration Studies at the Graduate Gender Program, Department of Media and Culture, Utrecht University, the Netherlands. All author royalties for this book will be donated to the Alarm Phone, a hotline for boatpeople in distress.

DKK 326.00
2

Digital Migration - Koen Leurs - Bog - Sage Publications Ltd - Plusbog.dk

Digital Migration - Koen Leurs - Bog - Sage Publications Ltd - Plusbog.dk

"A revelation for digital researchers and a provocation for migration scholars… It introduces an insightful, inspiring, and inviting way of making sense of the messiness without losing hope of changing things." - Nishant Shah, Chinese University of Hong Kong "A must read for everyone who is concerned with questions of human mobility, media and communications and the digital border." - Myria Georgiou, LSE "A much-needed addition to scholarship on mobility, technology, and migration… The book is poised to become a touchstone text." - C.L. Quinan University of Melbourne In contemporary discussions on migration, digital technology is often seen as a ′smart′ disruptive tool. Bringing efficiencies to management, and safety to migrants. But the reality is always more complex. This book is a comprehensive and impassioned account of the relationship between digital technology and migration. From ′top-down′ governmental and corporate shaping of the migrant condition, to the ′bottom-up′ of digital practices helping migrants connect, engage and resist. Taking an interdisciplinary approach, Digital Migration explores: - - The power relations of digital infrastructures across migrant recruitment, transportation and communication. - - Migrant connections and the use of digital devices, platforms and networks. - - Dominant digital representations of migrants, and how they’re resisted. - - The affect and emotion of digital migration, from digital intimacy to transnational family life. - - How histories of pre and early-digital migration help us situate and rethink contemporary research. - - The realities of researching digital migration , including interviews with leading international researchers. - Critical yet hopeful, Koen Leurs opens up the unequal power relations at the heart of digital migration studies, challenging us to imagine more just alternatives. Koen Leurs is an Associate Professor in Gender, Media and Migration Studies at the Graduate Gender Program, Department of Media and Culture, Utrecht University, the Netherlands. All author royalties for this book will be donated to the Alarm Phone, a hotline for boatpeople in distress.

DKK 864.00
2

Understanding Research in the Digital Age - Nina Reynolds - Bog - Sage Publications Ltd - Plusbog.dk

Understanding Research in the Digital Age - Nina Reynolds - Bog - Sage Publications Ltd - Plusbog.dk

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age. The book will help the reader to understand how the digital context impacts on social science research and is divided into three main sections: - - A Justification & Reconceptualization of Digital Research: The authors explore how far the digital environment is transforming social science research. - - Accessing Digital Data: An outline of the characteristics of digital data, temporality issues in digital research and different data sources. - - Moving Forward with Digital Research: Examining the practicalities of how to conduct digital research, with examples and suggestions to strengthen the implementation of digital research. - Suitable for Masters and Doctoral students undertaking digital or online research methods courses, as well as anyone doing a research project or dissertation with an online component.

DKK 452.00
1

Digital Business - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Digital Business - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

DKK 463.00
2

Digital Ethnography - John Postill - Bog - Sage Publications Ltd - Plusbog.dk

Digital Ethnography - John Postill - Bog - Sage Publications Ltd - Plusbog.dk

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships. The book: - - Defines a series of central concepts in this new branch of social and cultural research - - Challenges existing conceptual and analytical categories - - Showcases new and innovative methods - - Theorises the digital world in new ways - - Encourages us to rethink pre-digital practices, media and environments - This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

DKK 424.00
2

Understanding Digital Societies - - Bog - Sage Publications Ltd - Plusbog.dk

Understanding Digital Societies - - Bog - Sage Publications Ltd - Plusbog.dk

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us.This innovative, new textbook: - - Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. - - Explores crucial relationships between humans, machines and emerging AI technologies. - - Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.

DKK 397.00
2

Theorizing Digital Cultures - Grant David Bollmer - Bog - Sage Publications Ltd - Plusbog.dk

Theorizing Digital Cultures - Grant David Bollmer - Bog - Sage Publications Ltd - Plusbog.dk

The rapid development of digital technologies continues to have far reaching effects on our daily lives. This book explains how digital media—in providing the material and infrastructure for a host of practices and interactions—affect identities, bodies, social relations, artistic practices, and the environment. Theorizing Digital Cultures : - - Shows students the importance of theory for understanding digital cultures and presents key theories in an easy-to-understand way - - Considers the key topics of cybernetics, online identities, aesthetics and ecologies - - Explores the power relations between individuals and groups that are produced by digital technologies - - Enhances understanding through applied examples, including YouTube personalities, Facebook’s ‘like’ button and holographic performers Clearly structured and written in an accessible style, this is the book students need to get to grips with the key theoretical approaches in the field. It is essential reading for students and researchers of digital culture and digital society throughout the social sciences.

DKK 406.00
2

Doing Digital Methods - Richard Rogers - Bog - Sage Publications Ltd - Plusbog.dk

Doing Digital Methods - Richard Rogers - Bog - Sage Publications Ltd - Plusbog.dk

How do you use social media platforms, search engines, and other forms of digital media to explore the key issues of our time? With this second edition, learn how to use the latest advancements in digital methods to answer your pressing research questions. The new edition includes: - - A new chapter on critical social media research, - - Tips for analysing content on TikTok, Instagram, Twitter and more, - - Exploration of Google critique and algorithmic auditing, - - Examination of YouTube′s content removal politics and Facebook′s ′fake news′ problem. - Whether you are new to digital research or are exploring a new platform, this book equips you with tools to navigate the evolving digital landscape and conduct rigorous studies in the digital age.

DKK 415.00
2

Digital Media and Society - Simon Lindgren - Bog - Sage Publications Ltd - Plusbog.dk

Digital Media and Society - Simon Lindgren - Bog - Sage Publications Ltd - Plusbog.dk

What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.

DKK 1021.00
1

Digital Media and Society - Simon Lindgren - Bog - Sage Publications Ltd - Plusbog.dk

Digital Media and Society - Simon Lindgren - Bog - Sage Publications Ltd - Plusbog.dk

What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.

DKK 397.00
2