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The Sales Sat Nav for Media Consultants - Ricky Mckenna - Bog - Springer - Plusbog.dk

The Sales Sat Nav for Media Consultants - Ricky Mckenna - Bog - Springer - Plusbog.dk

This book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable customer potential - to the goal: closing the sale.The author points out all the construction sites and detours, such as objections or tactical price negotiations, but also shortcuts, such as recognizing early buying signals. After all, the sales process always follows a clear structure, and knowing this structure, practicing the appropriate techniques, and applying them again and again can lead to noticeably more sales.A compact and easy-to-read book, peppered with personal experience reports from sales and media professional Ricky McKenna, whose tips will help you achieve ambitious sales goals even in difficult economic times.

DKK 519.00
1

Families and New Media - - Bog - Springer - Plusbog.dk

Families and New Media - - Bog - Springer - Plusbog.dk

The open access edited volume addresses children''s rights and their ability to act in the digital world. The focus is on the position of children as subjects with their own rights and developing capacities. Their consideration by parents, courts and legislators is critically examined. Aspects of digital parenting, especially educational practices and strategies in the context of social media, are analyzed with regard to the tension between protection and participation of children. The edited volume brings debates on privacy and data protection together with those from tort, family and intellectual property law, while also examining the role of families and children in the regulation of data and digital economies, especially online platforms. Legal reflections from Germany, Israel, Portugal and the United States of America are complemented by perspectives from media studies, political science, educational science and sociology of law.

DKK 349.00
1

Ways Out Of Social Isolation For Older People In The Context Of New Media - Sonja Boerm - Bog - Springer - Plusbog.dk

Ways Out Of Social Isolation For Older People In The Context Of New Media - Sonja Boerm - Bog - Springer - Plusbog.dk

The book introduces the concept of encounter CONNECT-ED from the practice of working with the elderly to impart media skills and presents empirical data on the social participation and quality of life of the participants. The research results show the potential of the Internet for older people and open up perspectives for gender- and age-sensitive advanced training opportunities.

DKK 561.00
1

The Forgotten Subject - - Bog - Springer - Plusbog.dk

The Forgotten Subject - - Bog - Springer - Plusbog.dk

The volume provides a critical inventory of existing concepts of the subject in communication studies research. In addition, concepts are developed in order to be able to analyze subjectivity in the context of current theoretical debates (including media sociology, cultural studies, psychoanalysis, practice theory, science and technology studies) as well as social, cultural and technical developments (including digitalization, mediatization, mobility and networking). Since subject conceptions are of central importance for any communication and media analyses, the volume fills a central gap in communication and media studies.

DKK 616.00
1

eLearning and Mobile Learning - Concept and Script - Daniela Modlinger - Bog - Springer - Plusbog.dk

eLearning and Mobile Learning - Concept and Script - Daniela Modlinger - Bog - Springer - Plusbog.dk

This practical handbook provides a well-founded insight into the complex preparatory work for the realisation of eLearning projects. The book describes how project managers and media authors work as a team to create a script for eLearning that fulfils learning psychology criteria and current multimedia didactics. Tools for designing and writing scripts are presented and evaluated so that a needs-based selection is possible. The third edition has been revised and updated throughout. A new chapter on "Mobile Learning" shows the latest developments. The draft of instructional videos and the possibilities of the social web are explained in detail. Enriched with valuable tips for work organisation and an outline of the media author's job description, the handbook is aimed at project managers and specialists in companies, further education institutions and multimedia agencies as well as media authors and those who want to become one. Numerous checklists facilitate daily work, e.g. for checking a finished script - a quality assurance measure that helps save time and money. Written directly for everyday professional use, the book uses practical methods and work aids as well as tips and tricks to show how a strong draft and a carefully prepared script make a decisive contribution to the successful production of eLearning applications.

DKK 561.00
1

Politics and Society in Hungary - - Bog - Springer - Plusbog.dk

Politics and Society in Hungary - - Bog - Springer - Plusbog.dk

Hungary was once a frontrunner of democratization. However, since Viktor Orbán came to power in 2010, the country has been the subject of critical media coverage and concerns due to illiberal policies and anti-EU rhetoric. The book helps to analyze and evaluate the developments by providing relevant case knowledge. It provides sound insights into Hungary''s system of government, society, parties and media, as well as selected policy areas. It focuses on how different policy areas have been influenced by the EU, traces important lines of development over the past decades, and compares the findings with other states of the region. The authors'' professional expertise and broad knowledge of the political systems of Hungary and Europe provide a well-founded analysis of the developments in the region.

DKK 717.00
1

Messages from the Moon - - Bog - Springer - Plusbog.dk

Messages from the Moon - - Bog - Springer - Plusbog.dk

In this anthology, a journey around the world and through time is undertaken in 21 countries on no less than six continents. In this way, the global reception of one of the biggest media events to date is given contour. Based on the coverage of the first manned moon landing, the global history of the Cold War at the time of the Space Race can be told in its many different local facets as well as in its worldwide interconnectedness. Against the backdrop of current efforts by various countries to return to the moon or even to establish a space army, as well as in view of the extremely tense geopolitical situation, which is already being invoked in many places as 'Cold War 2.0', such a global look back to the time of 'Cold War 1.0' certainly seems relevant in order to better understand the present and near future of political (media) cultures.

DKK 816.00
1

Commander-in-Tweet - Klaus Kamps - Bog - Springer - Plusbog.dk

Commander-in-Tweet - Klaus Kamps - Bog - Springer - Plusbog.dk

Donald Trump is one of the most controversial politicians of our time. On the one hand, this refers to his policies, but on the other hand, it also refers to his political style: Trump himself explicitly sees himself as a Twitter president. But what exactly is that supposed to be? What role does Twitter play in "official" communication, for example, in relation to classic media? Communications expert Klaus Kamps addresses these questions in this popular science essay.

DKK 332.00
1

Trauma and Trauma Consequence Disorder - Markus J. Pausch - Bog - Springer - Plusbog.dk

Trauma and Trauma Consequence Disorder - Markus J. Pausch - Bog - Springer - Plusbog.dk

This companion offers solutions for coping with anxiety as well as psychological trauma and post-traumatic stress disorder with a special focus on the target group of exposed persons who are active in management, the media or in the public in general and are thus exposed to particularly strong observation and evaluation by their environment. This work explains and supports how this can be dealt with constructively and perhaps even used as a competitive advantage as well as overcome fears and regain personal happiness.

DKK 689.00
1

Digital Cultures - David Kergel - Bog - Springer - Plusbog.dk

Digital Cultures - David Kergel - Bog - Springer - Plusbog.dk

David Kergel explores the questions of how free and self-determined we are in the digital age, whether the Internet encloses us or whether it opens up new spaces for diversity and education. The starting point is the thesis that the Internet is both heritage and future: postmodern spaces of freedom and neoliberal fixations of the electronic age unfold in the ubiquitous cultural space that digital media span. At the same time, the Internet restructures social spaces in the ''analog world'', digitalizes self/world relations or forms digital cultures, which in turn form ourselves. For dealing with the ambivalence of the Internet between postmodern diversity and neoliberal subjectification, an understanding of media education based on educational theory is proposed. This book is a translation of the original German 1st edition Kulturen des Digitalen by David Kergel, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 731.00
1

Gaming is unlikely - Hans Jurgen Arlt - Bog - Springer - Plusbog.dk

Gaming is unlikely - Hans Jurgen Arlt - Bog - Springer - Plusbog.dk

A concept of game is justified and unfolded that revolves around the lure and threat of the unexpected. The author duo places their theory of ludic action in classical concepts of the game as well as in the current discourse of game studies. The phenomenal multiplicity of games is outlined in historical perspective and structured in a systematic manner. The authors explain the media-technical and communicative preconditions of the computer game boom and reflect on the discussion about escalations of ludic violence. The instrumentalization of games, which is becoming increasingly popular under the heading of gamification, is critically examined. The conspicuous inflation of the game metaphor is brought into connection with ludic connotations in the social structures of modern and digital society. Fabian Arlt, M. A. , studied media management and is doing his doctorate in social and business communication at the University of the Arts (UdK) in Berlin. Prof. Dr. Hans-Jürgen Arlt is a social scientist and publicist, he teaches at the Institute for Theory and Practice of Communication at the University of the Arts (UdK) in Berlin. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

DKK 646.00
1

Leadership in Game of Thrones - Brigitte Biehl - Bog - Springer - Plusbog.dk

Leadership in Game of Thrones - Brigitte Biehl - Bog - Springer - Plusbog.dk

Winning power in Westeros is hard, but holding power is much harder. The book analyzes strategies of leadership in the popular television series as an inspiration for today''s uncertain times and our corporate world, bringing together research on TV series with management studies. The medieval fantasy world presents emotional and larger-than-life leadership archetypes: charismatic, authentic, privileged, masculine, female, motherly, lonely, romantic and disabled leaders. They are constructed and deconstructed. Hands, penises, and heads are chopped off. In this way, the series also celebrates the power of those who follow or resist, and always influence their leaders. Dr. Brigitte Biehl (Biehl-Missal) is Professor for Media and Communication Management at the SRH Berlin University of Applied Sciences, School of Popular Arts in Berlin, acting as Head of Studies B.A. Creative Industries Management, M.A. International Management Focus on Creative Leadership, and director of the Institute for Professional Development (IWK). Her background is in theater, film and media studies and business studies; she has published widely on art, aesthetics and management. This book is a translation of the original German 1 st edition Leadership in Game of Throne by Brigitte Biehl, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 519.00
1

Living and Dying in the Roman Republic - Thomas Wilke - Bog - Springer - Plusbog.dk

Living and Dying in the Roman Republic - Thomas Wilke - Bog - Springer - Plusbog.dk

This volume deals with the American production "Spartacus" and the British-American-Italian co-production Rome. In the examination of the present, a turn to Greek or Roman antiquity can be observed again and again. To find there the roots of Western society for politics, economics or philosophy, or to derive comparative arguments for expansionist efforts or decline, is not just part of the rhetorical commonplace. So it is not surprising that the TV series format also takes up this period. Whereas in Rome the attempt is made to work through the historical guidelines in great detail, in Spartacus, apart from the rough sketch of the plot, one can speak of a far-reaching neglect of the historical situation. From a (media) ethical perspective, specific approaches to responsibility, the transmission of values, loyalty, education, self-discipline, and religion can be identified in the series, which can be interpreted as self-statements of the present or the producers.

DKK 646.00
1

The Political Economy of China’s Belt and Road Initiative in East Africa - Simon Zufle - Bog - Springer - Plusbog.dk

The Political Economy of China’s Belt and Road Initiative in East Africa - Simon Zufle - Bog - Springer - Plusbog.dk

This book examines the implementation of the Belt and Road Initiative (BRI) in East Africa. The BRI is considered China''s central geopolitical and geo-economic project in the era of President Xi Jinping. Through this work, the author aims to contribute to filling some research gaps, such as the lack of depth in studies of individual BRI projects and the underconsideration of processing narratives in participating countries. The guiding question is the extent to which the BRI is a political or hegemonic project of the CCP-directed state-civil society complex in East Africa. To answer these questions, databases of international organizations and policy documents are analyzed. In addition, the author conducts a qualitative content analysis of newspaper articles from local media houses in the countries of Ethiopia, Kenya, and Tanzania to examine three infrastructure projects. The work illustrates that the BRI contributes to increasing connectivity in East Africa. At the same time, the compression of economic relations and the implementation of infrastructure projects in East Africa lead to numerous consequences and contour a hegemonic project.

DKK 800.00
1

Critique of Digitality - Jan Distelmeyer - Bog - Springer - Plusbog.dk

Critique of Digitality - Jan Distelmeyer - Bog - Springer - Plusbog.dk

Dealing with digitality is one of the most urgent challenges of the present. The increasing importance and spread of computer technology not only challenges societies and individuals - this development also puts pressure on the concept of digitality, which tries to grasp the totality and peculiarity of the conditions and consequences of electronic digital computing (in all its forms). However, precisely because digitality is commonplace, so should be its critique, its analysis and assessment. How can an analysis do justice to both fundamental characteristics and changing concrete forms, infrastructures, and practices? How do the developments of a digitalization that programmatically encompasses forms of networking, embedding, and autonomization shape media, cultures, and societies? How do "artificial intelligence" and "algorithmic government" relate to each other, how does the immateriality of "the digital" fit with the materiality of computers? How does the changing status and scope of this technology mediate itself? This book introduces ongoing debates and develops its own approach to the critique of digitality, asking about forms of interfaces and processes of governance. This book is a translation of the original German 1 st edition Kritik der Digitalität by Jan Distelmeyer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 264.00
1

Consumer Behavior - Payam Akbar - Bog - Springer - Plusbog.dk

Consumer Behavior - Payam Akbar - Bog - Springer - Plusbog.dk

Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": 1) They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. 1) They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. 1) They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. 1) At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: - Business Administration - Psychology - Communications - Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": - Case studies - Descriptions of relevant studies - QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.

DKK 676.00
1