Performance Marketing Agency

How to Drive a Nuclear Reactor - Colin Tucker - Bog - Springer Nature Switzerland AG - Plusbog.dk

Rocket Science - From Fireworks to the Photon Drive - Mark Denny

This is a book about rocket science: what it is and what it does. Neither a pure textbook nor a populist space travel tome, the book will educate, inform and above all entertain anyone intrigued by rocket science.

The Psychology of Silicon Valley - Ethical Threats and Emotional Unintelligence in the Tech Industry - Bog af Katy Cook - Paperback

The breakdown of democracy, civility, and truth itself.This open access book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents.

Making Healthcare Safe - The Story of the Patient Safety Movement - Bog af Lucian L. Leape - Paperback

Indeed, the book emphasizes how the growing awareness of systems-design thinking and the self-education and commitment to improving patient safety, by not only Dr. Leape but a wide range of other clinicians and health executives from both the private and public sectors, all converged to drive forward the patient safety movement in the US.

Bending the Law of Unintended Consequences - A Test-Drive Method for Critical Decision-Making in Organizations - Bog af Richard M. Adler - Hardback

This title provides managers, executives and other professionals with an innovative method for critical decision-making. It also provides four sample test drives of realistic critical decisions as well as two instructional videos to illustrate this new method.

Fossil Fuel Hydrogen - Technical, Economic and Environmental Potential - Bog af William J. Nuttall - Paperback

As the case for Climate Change mitigation becomes ever more pressing, hydrogen has the potential to play a major role in a low-carbon energy future. Hydrogen can drive the vehicles of tomorrow and also heat homes and supply energy to businesses. Much recent discussion in energy policy circles has considered ways in which greatly expanded electrification can meet the demand for low-carbon mobility and heating. Such narratives centre on the widespread use of renewable energy sources with occasionally..

In an Ideal Business - Santiago Iniguez - Bog - Springer Nature Switzerland AG - Plusbog.dk

Business decisions are not just based on abstract theories or models. They reflect a world view of how a company operates and the philosophy of management that it follows. Even denying any connection between management and values is a philosophical statement in itself. Santiago Iñiguez de Onzoño, President of the prestigious IE Business School, looks to the greatest female philosophers from modern history to help us bring purpose and meaning back into the workplace and management education. He shows how their pioneering work can be applied in specific situations, from Iris Murdoch’s emphasis on compassion to Hannah Arendt’s work on making the world more human, each philosopher can, in a very practical way, help inform your own approach to work and life. Packed with examples, personal stories and anecdotes from some of the world’s most influential companies and women in business, this book examines how the contributions from female philosophers stand up in the real world, helping to drive inclusion, diversity and ultimately, innovation.

FinTech Women Walk the Talk - Nadia Edwards Dashti - Bog - Springer Nature Switzerland AG - Plusbog.dk

The FinTech community is steeped in change and has the potential to pave the way for equal opportunities in the workplace, considering the positive actions that have taken place. There is so much more that can be done but what has been achieved so far needs to be replicated. This book showcases the successes in the industry alongside that which could act as a barrier or escalator. Being the first of its kind, FinTech Women Walk the Talk draws upon the author''s podcasts that feature the insights of more than 150 FinTech experts; more than 100 of which are women. It is a call to action for diversity in the workplace, showcasing the successes and presenting how to overcome the challenges. By demystifying FinTech, and highlighting its potential to drive change, this book explores how to achieve gender parity in the workplace. The FinTech industry is used as a case study and hence of interest to practitioners in finance, technology, FinTech and beyond.

Parallel Agile – faster delivery, fewer defects, lower cost - Bo Wang - Bog - Springer Nature Switzerland AG - Plusbog.dk

From the beginning of software time, people have wondered why it isn''t possible to accelerate software projects by simply adding staff. This is sometimes known as the "nine women can''t make a baby in one month" problem. The most famous treatise declaring this to be impossible is Fred Brooks'' 1975 book The Mythical Man-Month , in which he declares that "adding more programmers to a late software project makes it later," and indeed this has proven largely true over the decades. Aided by a domain-driven code generator that quickly creates database and API code, Parallel Agile (PA) achieves significant schedule compression using parallelism: as many developers as necessary can independently and concurrently develop the scenarios from initial prototype through production code. Projects can scale by elastic staffing, rather than by stretching schedules for larger development efforts. Schedule compression with a large team of developers working in parallel is analogous to hardware acceleration of compute problems using parallel CPUs. PA has some similarities with and differences from other Agile approaches. Like most Agile methods, PA "gets to code early" and uses feedback from executable software to drive requirements and design. PA uses technical prototyping as a risk-mitigation strategy, to help sanity-check requirements for feasibility, and to evaluate different technical architectures and technologies. Unlike many Agile methods, PA does not support "design by refactoring," and it doesn''t drive designs from unit tests. Instead, PA uses a minimalist UML-based design approach (Agile/ICONIX) that starts out with a domain model to facilitate communication across the development team, and partitions the system along use case boundaries, which enables parallel development. Parallel Agile is fully compatible with the Incremental Commitment Spiral Model (ICSM), which involves concurrent effort of a systems engineering team, a development team, and a test team working alongside the developers. The authors have been researching and refining the PA process for several years on multiple test projects that have involved over 200 developers. The book''s example project details the design of one of these test projects, a crowdsourced traffic safety system.

The Elements of Big Data Value - - Bog - Springer Nature Switzerland AG - Plusbog.dk

Part I: Ecosystem Elements of Big Data Value.- The European Big Data Value Ecosystem.- Stakeholder Analysis of Data Ecosystems.- A Roadmap to Drive Adoption of Data Ecosystems.- Achievements and Impact of the Big Data Value Public-Private Partnership: The Story so Far.- Part II: Research and Innovation Elements of Big Data Value.- Technical Research Priorities for Big Data.- A Reference Model for Big Data Technologies.- Data Protection in the Era of Artificial Intelligence: Trends, Existing Solutions and Recommendations for Privacy-Preserving Technologies.- A Best Practice Framework for Centres of Excellence in Big Data and Artificial Intelligence.- Data Innovation Spaces.- Part III: Business, Policy, and Societal Elements of Big Data Value.- Big Data Value Creation by Example.- Business Models and Ecosystem for Big Data.- Innovation in Times of Big Data and AI: Introducing the Data-Driven Innovation (DDI) Framework.- The Road to Big Data Standardisation.- The Role of Data Regulation in Shaping AI: An Overview of Challenges and Recommendations for SMEs.- Part IV: Emerging Elements of Big Data Value.- Data Economy 2.0: From Big Data Value to AI Value and a European Data Space.

The Art of Going Global - Alberto Regazzo - Bog - Springer Nature Switzerland AG - Plusbog.dk

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step - cultivating a truly international perspective in your senior management team - it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

The Art of Going Global - Alberto Regazzo - Bog - Springer Nature Switzerland AG - Plusbog.dk

Global strategy is different for every company. If a firm wants to exploit global markets, managers are faced with a variety of new decisions; if the business is domestically orientated then they must focus on sources of competitive advantage, while larger firms who want to internationalize have to consider issues of local selection. Giving you the capabilities and know-how to create a clear global strategy for your organization, this book supports you through every decision you need to make in order to take your company global. Starting with the most important step - the mindset of the entrepreneurial or top management team - the book offers the pros and cons of each decision as well as hidden threats and opportunities. With a pragmatic toolkit in each chapter, the book helps you to improve your decision-making capabilities on a range of issues including: · Foreign markets selection · Adaptation · Cross-cultural management · Entry modes options With case studies and insights at the end of each chapter to illustrate the applicability of each toolkit, this book helps you to consider the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global strategy for your firm.

Rhetoric and Reality on the U.S.—Mexico Border - K. Jill Fleuriet - Bog - Springer Nature Switzerland AG - Plusbog.dk

Stemming from four years of ethnographic research, media analysis of over 750 national news articles published in the 2010s, and decades of the author''s professional and personal immersion in the Rio Grande Valley of south Texas, Rhetoric and Reality illuminates a place at the heart of our national conversation: the U.S.-Mexico border. K. Jill Fleuriet contrasts the rhetoric of national political and media discourse with that of local border leaders in economics, health care, politics, education, law enforcement, philanthropy, and activism. As she deconstructs the common narrative of a border in need of external intervention to control corruption, poverty, sickness, and violence, Fleuriet engagingly illustrates the range of regional organizing, local development strategies, and community responses in the borderlands that ultimately situate the Rio Grande Valley as the "true North" of the U.S. national compass-where the Valley goes, the rest of the country soon will follow. Rhetoric and Reality asks us to question our own assumptions, especially about those areas that drive national decisions about resource allocation, economic development and national security. "Rhetoric and Reality is an important ethnographic study of the deeply misunderstood, increasingly vilified, Rio Grande Valley located on the Texas-Mexico border. Fleuriet presents a balanced counter-narrative that that shows the region as one of growth, innovation, complexity, and rich with meaning. Rhetoric and Reality is an excellent example of place-based, reflexive scholarship appropriate for use in courses on border theory, applied anthropology, and research methods. Written clearly and crisply with a wide readership in mind, Rhetoric and Reality is mandatory reading for those wanting to better understand the US-Mexico border region and the people who live there."--Margaret A. Graham, Professor and Chair, The University of Texas Rio Grande Valley, USA "This is an important book, as it describes life in the Rio Grande Valley rather than ''on the border.'' The notion of ''the border'' as an open range in need of external help is challenged, as the author illustrates the wide range of leadership and programmatic change occurring in the Rio Grande Valley." --Roberto R. Alvarez, Professor Emeritus of Ethnic Studies, University of California, San Diego, USA

Improving Health Care in Low- and Middle-Income Countries - - Bog - Springer Nature Switzerland AG - Plusbog.dk

This open access book is a collection of 12 case studies capturing decades of experience improving health care and outcomes in low- and middle-income countries. Each case study is written by healthcare managers and providers who have implemented health improvement projects using quality improvement methodology, with analysis from global health experts on the practical application of improvement methods. The book shows how frontline providers in health and social services can identify gaps in care, propose changes to address those gaps, and test the effectiveness of their changes in order to improve health processes and outcomes. The chapters feature cases that provide real-life examples of the challenges, solutions, and benefits of improving healthcare quality and clearly demonstrate for readers what quality improvement looks like in practice:Addressing Behavior Change in Maternal, Neonatal, and Child Health with QualityImprovement and Collaborative Learning Methods in GuatemalaHaiti’s National HIV Quality Management Program and the Implementation of an Electronic Medical Record to Drive Improvement in Patient CareScaling Up a Quality Improvement Initiative: Lessons from Chamba District, IndiaPromoting Rational Use of Antibiotics in the Kyrgyz RepublicStrengthening Services for Most Vulnerable Children through Quality Improvement Approaches in a Community Setting: The Case of Bagamoyo District, TanzaniaImproving HIV Counselling and Testing in Tuberculosis Service Delivery in Ukraine: Profile of a Pilot Quality Improvement Team and Its Scale-Up JourneyImproving Health Care in Low- and Middle-Income Countries: A Case Book will find an engaged audience among healthcare providers and administrators implementing and managing improvement projects at Ministries of Health in low- to middle-income countries. The book also aims to be a useful reference for government donor agencies, their implementing partners, and other high-level decision makers, and can be used as a course text in schools of public health, public policy, medicine, and development. ACKNOWLEDGMENT:This work was conducted under the USAID Applying Science to Strengthen and Improve Systems (ASSIST) Project, USAID Award No. AID-OAA-A-12-00101, which is made possible by the generous support of the American people through the U.S. Agency for International Development (USAID). DISCLAIMER:The contents of this book are the sole responsibility of the Editor(s) and do not necessarily reflect the views of USAID or the United States Government.^