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New Media and China's Social Development - - Bog - Springer Verlag, Singapore - Plusbog.dk

Innovations of China’s Mainstream Media Convergence - Peng Duan - Bog - Springer Verlag, Singapore - Plusbog.dk

Indigenous African Language Media - - Bog - Springer Verlag, Singapore - Plusbog.dk

Strategic Social Media Management - Karen E. Sutherland - Bog - Springer Verlag, Singapore - Plusbog.dk

Strategic Social Media Management - Karen E. Sutherland - Bog - Springer Verlag, Singapore - Plusbog.dk

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation. Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management. Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills. The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.

DKK 352.00
1

Alternative Media and Taiwan’s Socio-Political Transformation, 1970s–1990s - Cheng Nan Hou - Bog - Springer Verlag, Singapore - Plusbog.dk

Image, Reality and Media Construction - Fengmin Yan - Bog - Springer Verlag, Singapore - Plusbog.dk

Image, Reality and Media Construction - Fengmin Yan - Bog - Springer Verlag, Singapore - Plusbog.dk

This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz . Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.

DKK 434.00
1

Women and the Media in Jordan - Ebtihal Mahadeen - Bog - Springer Verlag, Singapore - Plusbog.dk

Media Power and its Control in Contemporary China - Yanling Zhu - Bog - Springer Verlag, Singapore - Plusbog.dk

Media Power and its Control in Contemporary China - Yanling Zhu - Bog - Springer Verlag, Singapore - Plusbog.dk

Malaysian Politics in the New Media Age - Pauline Pooi Yin Leong - Bog - Springer Verlag, Singapore - Plusbog.dk

Malaysian Politics in the New Media Age - Pauline Pooi Yin Leong - Bog - Springer Verlag, Singapore - Plusbog.dk

Social Media Communication Data for Recovery - Yuya Shibuya - Bog - Springer Verlag, Singapore - Plusbog.dk

Social Media Communication Data for Recovery - Yuya Shibuya - Bog - Springer Verlag, Singapore - Plusbog.dk

This book explores the possibility of using social media data for detecting socio-economic recovery activities. In the last decade, there have been intensive research activities focusing on social media during and after disasters. This approach, which views people''s communication on social media as a sensor for real-time situations, has been widely adopted as the "people as sensor" approach. Furthermore, to improve recovery efforts after large-scale disasters, detecting communities'' real-time recovery situations is essential, since conventional socio-economic recovery indicators, such as governmental statistics, are not published in real time. Thanks to its timeliness, using social media data can fill the gap. Motivated by this possibility, this book especially focuses on the relationships between people''s communication on Twitter and Facebook pages, and socio-economic recovery activities as reflected in the used-car market data and the housing market data in the case of two major disasters: the Great East Japan Earthquake and Tsunami of 2011 and Hurricane Sandy in 2012. The book pursues an interdisciplinary approach, combining e.g. disaster recovery studies, crisis informatics, and economics. In terms of its contributions, firstly, the book sheds light on the "people as sensors" approach for detecting socio-economic recovery activities, which has not been thoroughly studied to date but has the potential to improve situation awareness during the recovery phase. Secondly, the book proposes new socio-economic recovery indicators: used-car market data and housing market data. Thirdly, in the context of using social media during the recovery phase, the results demonstrate the importance of distinguishing between social media data posted both by people who are at or near disaster-stricken areas and by those who are farther away.

DKK 986.00
1

Social Media Communication Data for Recovery - Yuya Shibuya - Bog - Springer Verlag, Singapore - Plusbog.dk

Social Media Communication Data for Recovery - Yuya Shibuya - Bog - Springer Verlag, Singapore - Plusbog.dk

This book explores the possibility of using social media data for detecting socio-economic recovery activities. In the last decade, there have been intensive research activities focusing on social media during and after disasters. This approach, which views people''s communication on social media as a sensor for real-time situations, has been widely adopted as the "people as sensor" approach. Furthermore, to improve recovery efforts after large-scale disasters, detecting communities'' real-time recovery situations is essential, since conventional socio-economic recovery indicators, such as governmental statistics, are not published in real time. Thanks to its timeliness, using social media data can fill the gap. Motivated by this possibility, this book especially focuses on the relationships between people''s communication on Twitter and Facebook pages, and socio-economic recovery activities as reflected in the used-car market data and the housing market data in the case of two major disasters: the Great East Japan Earthquake and Tsunami of 2011 and Hurricane Sandy in 2012. The book pursues an interdisciplinary approach, combining e.g. disaster recovery studies, crisis informatics, and economics. In terms of its contributions, firstly, the book sheds light on the "people as sensors" approach for detecting socio-economic recovery activities, which has not been thoroughly studied to date but has the potential to improve situation awareness during the recovery phase. Secondly, the book proposes new socio-economic recovery indicators: used-car market data and housing market data. Thirdly, in the context of using social media during the recovery phase, the results demonstrate the importance of distinguishing between social media data posted both by people who are at or near disaster-stricken areas and by those who are farther away.

DKK 986.00
1

Content Production for Digital Media - Jay Daniel Thompson - Bog - Springer Verlag, Singapore - Plusbog.dk

Media Convergence and the Development Strategies of Radio and Television in China - Peng Duan - Bog - Springer Verlag, Singapore - Plusbog.dk