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Media Relations - Issues and strategies - Bog af Jane Johnston - Paperback

Media Relations - Issues and strategies - Bog af Jane Johnston - Paperback

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and..

DKK 373.95
1

Right-Wing Alternative Media - Bog af Kristoffer Holt - Paperback

Right-Wing Alternative Media - Bog af Kristoffer Holt - Paperback

This book offers a fresh perspective on central questions related to right-wing alternative media: Can right-wing media be alternative? Why do they exist? Are they a threat to the existing order and what have the reactions been from mainstream politicians and media actors?The rise and success of right-wing populism in the political life of many western countries, along with several new and apparently successful alternative media operations on the right, has caused surprise and confusion among researchers..

DKK 265.95
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The Effects of Social Media Advertising in China - Bog af Changchun Xuan - Hardback

The Effects of Social Media Advertising in China - Bog af Changchun Xuan - Hardback

The book aims to evaluate social media users' attitude towards social media advertising in mainland China.By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users' attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms,..

DKK 1466.95
1

Translation, Adaptation and Digital Media - Bog af John Milton - Hardback

Translation, Adaptation and Digital Media - Bog af John Milton - Hardback

Adaptation has always been central to Translation Studies, and, as print media becomes less and less dominant, and new media become central to communication, Adaptation is more than ever a vital area of Translation and Translation Studies. In addition, links to new digital media are examined.This is the only user-friendly textbook covering the full area of Translation, Adaptation, and Digital Media applicable to any language combination. Divided into nine chapters, it includes a wide range of texts..

DKK 1464.95
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Social Media Livestreaming - Bog af Claudette G Artwick - Paperback

Social Media Livestreaming - Bog af Claudette G Artwick - Paperback

Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society.Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, \going live\ is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds,..

DKK 228.95
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Advertising Media Planning - Bog af Larry D Kelley - Hardback

Advertising Media Planning - Bog af Larry D Kelley - Hardback

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a..

DKK 2137.95
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The Media and Communications in Australia - Bog af Sue Turnbull & Stuart Cunningham - Paperback

The Media and Communications in Australia - Bog af Sue Turnbull & Stuart Cunningham - Paperback

Traditional media are being reshaped by digital technologies. The funding model for quality journalism has been undermined by the drift of advertising online, demarcations between different forms of media are rapidly fading, and audiences have fragmented. We can catch up with our favourite TV show on a tablet, social media can be more important than mainstream radio in a crisis, and organisations large and small have become publishers in their own right on apps. Nevertheless mainstream media remain..

DKK 387.95
1

Travel, Writing and the Media - Bog af Barbara Korte - Paperback

Travel, Writing and the Media - Bog af Barbara Korte - Paperback

The nexus between travel, writing and media in the contemporary world is dense: travel practice is increasingly interwoven with media; representations in old and new media are co-present and converge. Digitisation has had a profound impact on the practice and mediation of travel, but this volume aims to show that travel and its representation have always been enlaced with media.With contributions by experts in literary and cultural studies, journalism studies and informatics, the book takes a multi-..

DKK 473.95
1

The Ethics of Humour in Online Slavic Media Communication - Bog af Lilia Duskaeva - Paperback

The Ethics of Humour in Online Slavic Media Communication - Bog af Lilia Duskaeva - Paperback

The Ethics of Humour in Online Slavic Media Communication is devoted to research on how the rules of humour used online media are changing and how these changes rearrange the traditions of speech interaction in media communication.The authors of the book are experienced researchers in the field of Slavic media linguistics and represent five neighbouring countries: Russia, Belarus, Lithuania, Slovakia, and Poland. The research in the volume is based on the data from Slavic languages. The diversity..

DKK 473.95
1

Conservation of Time-Based Media Art - Bog af Deena Engel - Hardback

Conservation of Time-Based Media Art - Bog af Deena Engel - Hardback

Conservation of Time-based Media Art is the first book to take stock of the current practices and conceptual frameworks that define the emerging field of time-based media conservation, which focuses on contemporary artworks that contain video, audio, film, slides or software components.Written and compiled by a diverse group of time-based media practitioners around the world, including conservators, curators, registrars and technicians among others, this volume offers a comprehensive survey of specialized..

DKK 2321.95
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The Routledge Handbook of Media Education Futures Post-Pandemic - Bog af Yonty Friesem - Hardback

The Routledge Handbook of Media Education Futures Post-Pandemic - Bog af Yonty Friesem - Hardback

This handbook showcases how educators and practitioners around the world adapted their routine media pedagogies to meet the challenges of the COVID-19 pandemic, which often led to significant social, economic, and cultural hardships.Combining an innovative mix of traditional chapters, autoethnography, case studies, and dialogue within an intercultural framework, the handbook focuses on the future of media education and provides a deeper understanding of the challenges and affordances of media education..

DKK 2323.95
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Lifestyle Media in Asia - Bog af Fran Martin - Hardback

Lifestyle Media in Asia - Bog af Fran Martin - Hardback

Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media - especially by a range of new popular lifestyle media, which includes magazines,..

DKK 2237.95
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Media Connections between Britain and Ireland - Bog af Mark O'Brien - Hardback

Media Connections between Britain and Ireland - Bog af Mark O'Brien - Hardback

This book examines the relationship between Britain and Ireland, specifically the central role played by print and broadcast media in communicating political, cultural, and social differences and similarities between the two islands.The relationship between Ireland and Great Britain has a long and complex history. Given their geographical proximity and shared language one key dimension of this relationship has been the communication media - print and electronic - that have mediated this relationship...

DKK 1587.95
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Social Media Marketing for Book Publishers - Bog af Miriam J Johnson - Hardback

Social Media Marketing for Book Publishers - Bog af Miriam J Johnson - Hardback

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and..

DKK 1587.95
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Women, Media, and Power in Indonesia - Bog af Jane Ahlstrand - Paperback

Women, Media, and Power in Indonesia - Bog af Jane Ahlstrand - Paperback

This book demonstrates the crucial link between gender and structures of power in democratic Indonesia, and the role of the online news media in regulating this relationship of power. Using critical discourse analysis (CDA) as a theoretical framework, and social actor analysis as the methodological approach, this book examines the discursive representation of three prominent female Indonesian political figures in the mainstream Indonesian online news media in a period of social-political transition...

DKK 473.95
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Celebrity, Persuasion and Social Media - Bog af Sarah Bartfeld - Paperback

Celebrity, Persuasion and Social Media - Bog af Sarah Bartfeld - Paperback

A new type of celebrity known as a digital influencer has emerged due to the accelerated uptake of social media platforms such as Instagram. To help understand this new type of celebrity this thesis explores the strate gies that digital influencers are implementing on Instagram in order to maintain their fame via different types of loyalty. Further, this thesis explores the way in which the definition of celebrity has changed due to the accelerated uptake of social media platforms such as Instagram...

DKK 694.95
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Routledge Handbook of African Media and Communication Studies - Bog af Winston Mano - Paperback

Routledge Handbook of African Media and Communication Studies - Bog af Winston Mano - Paperback

This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first.The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical..

DKK 487.95
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The Routledge Handbook of Privacy and Social Media - Bog af Sabine Trepte - Hardback

The Routledge Handbook of Privacy and Social Media - Bog af Sabine Trepte - Hardback

This volume provides the basis for contemporary privacy and social media research and informs global as well as local initiatives to address issues related to social media privacy through research, policymaking, and education.Renowned scholars in the fields of communication, psychology, philosophy, informatics, and law look back on the last decade of privacy research and project how the topic will develop in the next decade. The text begins with an overview of key scholarship in online privacy, expands..

DKK 2627.95
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Film, Media and Representation in Postcolonial South Asia - Bog af Nukhbah Taj Langah - Paperback

Film, Media and Representation in Postcolonial South Asia - Bog af Nukhbah Taj Langah - Paperback

This volume brings together new studies and interdisciplinary research on the changing mediascapes in South Asia. Focusing on India, Pakistan, and Bangladesh, it explores the transformations in the sphere of cinema, television, performing arts, visual cultures, cyber space and digital media, beyond the traumas of the partitions of 1947 and 1971.Through wide-ranging essays on soft power, performance, film, and television; art and visual culture; and cyber space, social media, and digital texts, the..

DKK 473.95
1