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Digital Inclusiveness: Bridging The Divide In The Digital Economy - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Inclusiveness: Bridging The Divide In The Digital Economy - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Inclusiveness has ignited a conversation across the world. It delves into the world of digital economy as a modern form of organization for economic systems.The chapters transcend knowledge about the essence of digital inclusiveness over to the human right facets of the online environment. The book also offers an understanding of digital literacy, technological barriers, cybersecurity and digital entrepreneurship.What is the digital divide? Digital inclusiveness considers a myriad of issues pertaining to this topic. It narrows down to the era of the pandemic, lockdown and homeworking for the study of digital divide. The ways of addressing it are discussed l whilst offering promising solutions to overcome it. It will give you a complete understanding to support digital inclusiveness and empower society to work with digital technologies.With a fair and equitable distribution, the book will open the door to online information management systems. As a manifestation of global digital inclusion, these high-tech markets are seen as the future of international trade.

DKK 901.00
1

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Tiger (kotler Marketing Group Cao - Bog - World Scientific

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Tiger (kotler Marketing Group Cao - Bog - World Scientific

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

DKK 317.00
1

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Bog - World Scientific Publishing Co Pte

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Bog - World Scientific Publishing Co Pte

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

DKK 494.00
1

Digital Strategies And Organizational Transformation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Strategies And Organizational Transformation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

In today's highly competitive business environments, with the rise of digital businesses and digital economy, digital strategies and organizational changes go hand in hand. Organizations that possess a robust digital strategy benefit greatly from the advancements of emerging digital technologies, and hence, making necessary organizational changes in order to maximise the benefits have become vital for their survival. According to MIT Sloan's Center for Information Systems Research (CISR), '[i]n this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage'. Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization to understand their customers better, and establish options for future success. Therefore, competitive businesses have started using a variety of digital tools including artificial intelligence, alongside other digital applications, making the required changes to their organizational models and cultures to better serve their customers efficiently and effectively.This book contains a collection of chapters describing these digital strategies and how they go hand in hand with organizational changes. We solicited contributions from well-known academics from universities, business leaders, and experts within businesses and government organizations for this book. The majority of the chapters examines the necessary relationships between these two critical issues. Specifically, this book discusses how to infuse new knowledge into ongoing discourse and debates within academia and business organizations regarding digital strategies and organizational changes, and how to accomplish seamless integration of digital tools and applications into organizational platforms in order to accomplish the required organizational changes smoothly.In summary, this book discusses the integration and implementation of digital technology and the required organizational changes to take advantage of the phenomenon of digitization. In order to create competitive advantage, leadership organizations must address the challenges of formulating and implementing robust digital strategies and simultaneously, start making the required organizational changes, as this book concludes.

DKK 1024.00
1

Digital Transformation For The University Of The Future - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Transformation For The University Of The Future - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

With the COVID-19 pandemic, we have seen universities worldwide having to "pivot" quickly to transform their education delivery to an online environment, as well as having to conduct their business operations virtually/remotely. For those universities who embraced digital transformation, they were able to adapt quickly to this new learning environment. Many others were not as successful. Part of the formula for success is for universities and other higher education institutions apply digital transformation technologies, processes, and leadership in this "new normal". This book will highlight what is needed in terms of digital transformation for the universities of the future in terms of technologies, processes, culture, and leadership considerations. The book will be part of the new World Scientific book series, Digital Transformation: Accelerating Organizational Intelligence .

DKK 1014.00
1

Digital Signal Processing: Theory And Practice - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Signal Processing: Theory And Practice - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This concise and clear text is intended for a senior undergraduate and graduate level, one-semester course on digital signal processing. Emphasis on the use of the discrete Fourier transform (the heart of practical digital signal processing) and comprehensive coverage of the design of commonly used digital filters are the key features of the book. The large number of visual aids such as figures, flow graphs, and tables makes the mathematical topic easy to learn. The numerous examples and the set of Matlab programs (a supplement to the book) for the design of optimal equiripple FIR digital filters help greatly in understanding the theory and algorithms.∗ Solution Manual to the questions (as a separate volume) is available to instructors or lecturers. Errata(s) Prefaces, Page vii“ftp://ftp.wspc.com/pub/software/5147”The above links should be replaced with “www.worldscientific.com/doi/suppl/10.1142/5147/suppl_file/5147_software_free.zip”

DKK 441.00
1

Financial Management in the Digital Economy - David Kuo Chuen Lee - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Financial Management in the Digital Economy - David Kuo Chuen Lee - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Financial Management in the Digital Economy adopts an integrated approach to synthesize the various areas in finance into a consolidated framework and implements the theories and practices in the world of digital economy. The first part of this book extends the fundamentals of asset management to digital assets, and also covers topics like cryptocurrency and blockchain technology. The next part of the volume discusses the concept of financial inclusion, digital innovations and technology-enabled business model innovations in the financial sector.This book reviews the finance and FinTech ecosystem to provide insights into the most important technological developments in the financial services to better understand the future trends, challenges as well as opportunities for both the incumbents and the start-ups in the fast-changing finance world.

DKK 901.00
1

Elements Of Stochastic Modelling - Konstantin Borovkov - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Elements Of Stochastic Modelling - Konstantin Borovkov - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This textbook has been developed from the lecture notes for a one-semester course on stochastic modelling. It reviews the basics of probability theory and then covers the following topics: Markov chains, Markov decision processes, jump Markov processes, elements of queueing theory, basic renewal theory, elements of time series and simulation. Rigorous proofs are often replaced with sketches of arguments — with indications as to why a particular result holds, and also how it is connected with other results — and illustrated by examples. Wherever possible, the book includes references to more specialised texts containing both proofs and more advanced material related to the topics covered.

DKK 476.00
1

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing - Ashok Charan - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing - Ashok Charan - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

DKK 544.00
1

Digital Heritage And Culture: Strategy And Implementation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Heritage And Culture: Strategy And Implementation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This book addresses the state-of-the-art initiatives as well as challenges, policy, and strategy issues in developing a digital heritage ecosystem within the broader context of an emerging digital culture. Case studies are drawn from the United States, Europe, and Asia to showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, a) policy and strategy, b) applications, c) business models, and d) emerging concepts and directions. - Policy and strategy chapters provide insights into how digital heritage strategy and policy are formulated and implemented in cultural heritage institutions and public agencies. - Applications chapters present novel installed and mobile applications deploying technical tools in innovative assemblies and evaluate their usefulness, effectiveness along with other metrics in delivering an enriched user experience. - Business model chapters unveil a variety of partnership models that have been successfully structured for the benefit of stakeholders. - Emerging concepts and directions chapters propose research directions pointing to new signposts in technologically enhanced delivery of digital heritage and culture. This practical book will be of interest to policy makers, business people, researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities.

DKK 504.00
1

Digital Electronic Circuits - The Comprehensive View - Alexander Axelevitch - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Electronic Circuits - The Comprehensive View - Alexander Axelevitch - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This book deals with key aspects of design of digital electronic circuits for different families of elementary electronic devices. Implementation of both simple and complex logic circuits are considered in detail, with special attention paid to the design of digital systems based on complementary metal–oxide–semiconductor (CMOS) and Pass-Transistor Logic (PTL) technologies acceptable for use in planar microelectronics technology. It is written for students in electronics and microelectronics, with exercises and solutions provided.

DKK 1014.00
1

Elements Of Stochastic Modelling (2nd Edition) - Konstantin Borovkov - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Elements Of Stochastic Modelling (2nd Edition) - Konstantin Borovkov - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This is the expanded second edition of a successful textbook that provides a broad introduction to important areas of stochastic modelling. The original text was developed from lecture notes for a one-semester course for third-year science and actuarial students at the University of Melbourne. It reviewed the basics of probability theory and then covered the following topics: Markov chains, Markov decision processes, jump Markov processes, elements of queueing theory, basic renewal theory, elements of time series and simulation. The present edition adds new chapters on elements of stochastic calculus and introductory mathematical finance that logically complement the topics chosen for the first edition. This makes the book suitable for a larger variety of university courses presenting the fundamentals of modern stochastic modelling. Instead of rigorous proofs we often give only sketches of the arguments, with indications as to why a particular result holds and also how it is related to other results, and illustrate them by examples. Wherever possible, the book includes references to more specialised texts on respective topics that contain both proofs and more advanced material.

DKK 1014.00
1

Handbook Of Digital Enterprise Systems: Digital Twins, Simulation And Ai - Wolfgang Kuhn - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Handbook Of Digital Enterprise Systems: Digital Twins, Simulation And Ai - Wolfgang Kuhn - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digitalization is changing nearly everything. This compendium highlights a comprehensive understanding of the concepts and technologies about digitalization in industrial environments, using the Industrial Internet of Things, Digital Twins and data-driven decision-making approaches including Artificial Intelligence. The overview of industrial enterprise platforms and the consideration of future trends gives a fundamental idea of concepts and strategies, how to get started and about the required changes of business models.

DKK 1014.00
1

Living Digital 2040: Future Of Work, Education And Healthcare - Youngjin (s'pore Univ Of Technology & Design Chae - Bog - World Scientific Publishing

Living Digital 2040: Future Of Work, Education And Healthcare - Youngjin (s'pore Univ Of Technology & Design Chae - Bog - World Scientific Publishing

Countries, cities, and companies are investing in smart cities and digital economies. - How can people thrive as their lives are disrupted and transformed? - Will jobs be created or destroyed? - Will digital divides narrow or widen in education and healthcare? Living Digital 2040 provides practical answers to these questions. It focuses on the future of work, education, and healthcare, because all of us experience these three social and economic institutions every day, and at seminal stages of our lives. Work, education, and healthcare also build our capabilities and relationships, so that we can live flourishing lives. Living Digital 2040 takes the view that it is up to us create a future that is better than the one today. It explores practical possibilities we could pursue, and how our collective capacity for innovation and collaboration can tackle the disruptive forces, and transform our lives for the better.

DKK 747.00
1

Living Digital 2040: Future Of Work, Education And Healthcare - Youngjin (s'pore Univ Of Technology & Design Chae - Bog - World Scientific Publishing

Living Digital 2040: Future Of Work, Education And Healthcare - Youngjin (s'pore Univ Of Technology & Design Chae - Bog - World Scientific Publishing

Countries, cities, and companies are investing in smart cities and digital economies. - How can people thrive as their lives are disrupted and transformed? - Will jobs be created or destroyed? - Will digital divides narrow or widen in education and healthcare? Living Digital 2040 provides practical answers to these questions. It focuses on the future of work, education, and healthcare, because all of us experience these three social and economic institutions every day, and at seminal stages of our lives. Work, education, and healthcare also build our capabilities and relationships, so that we can live flourishing lives. Living Digital 2040 takes the view that it is up to us create a future that is better than the one today. It explores practical possibilities we could pursue, and how our collective capacity for innovation and collaboration can tackle the disruptive forces, and transform our lives for the better.

DKK 344.00
1

Elements Of Stochastic Modelling (2nd Edition) - Konstantin (the Univ Of Melbourne Borovkov - Bog - World Scientific Publishing Co Pte Ltd -

Elements Of Stochastic Modelling (2nd Edition) - Konstantin (the Univ Of Melbourne Borovkov - Bog - World Scientific Publishing Co Pte Ltd -

This is the expanded second edition of a successful textbook that provides a broad introduction to important areas of stochastic modelling. The original text was developed from lecture notes for a one-semester course for third-year science and actuarial students at the University of Melbourne. It reviewed the basics of probability theory and then covered the following topics: Markov chains, Markov decision processes, jump Markov processes, elements of queueing theory, basic renewal theory, elements of time series and simulation. The present edition adds new chapters on elements of stochastic calculus and introductory mathematical finance that logically complement the topics chosen for the first edition. This makes the book suitable for a larger variety of university courses presenting the fundamentals of modern stochastic modelling. Instead of rigorous proofs we often give only sketches of the arguments, with indications as to why a particular result holds and also how it is related to other results, and illustrate them by examples. Wherever possible, the book includes references to more specialised texts on respective topics that contain both proofs and more advanced material.

DKK 538.00
1

Western Perspectives On The People's Republic Of China: Politics, Economy And Society - Colin (griffith Univ Mackerras - Bog - World Scientific

Western Perspectives On The People's Republic Of China: Politics, Economy And Society - Colin (griffith Univ Mackerras - Bog - World Scientific

How have Westerners seen the People's Republic of China over the years? The question raises many important issues, which this book aims to present, analyze and explain. The basic conclusion is that Western perspectives are somewhat more complex than simply viewing China's realities. Involved also are politics and power relations, trends in journalism and scholarship, as well as individual and group personalities and psychologies. Based on extensive personal experiences in China dating back to 1964 and wide-ranging travel in Tibet and ethnic regions since the 1980s, the author attempts to distinguish trends in different Western countries. However, most of the material will concern the United States, which has been the dominant contributor to Western perspectives during the whole period of concern to this book. The perspectives are taken up by topic, including politics, economy, society, and ethnic minorities. Inherent in each topic is the way cultures see and react towards each other. Images and perspectives can affect policy, and have done so many times in the past, which adds to the importance of this book. It also takes up questions of the sources of Western perspectives, both in terms of direct sources, such as newspapers, television or the internet, and deeper ones, such as social values and temperament.

DKK 895.00
1

Digital Signal Processing For High-speed Optical Communication - Xinying (georgia Inst Of Technology Li - Bog - World Scientific Publishing Co Pte Ltd

Digital Signal Processing For High-speed Optical Communication - Xinying (georgia Inst Of Technology Li - Bog - World Scientific Publishing Co Pte Ltd

There is an increasing tendency to integrate optical communication with wireless communication to satisfy continuously emerging (new) data communication demands. Thus, optical-wireless-integrated access networks and transmission systems, as well as LED-based visible light communication are attracting ever increasing research interest. Digital signal processing (DSP) is one new technology for optical transmission. As such this book is designed to pave the way to the better understanding of the deployment of DSP in optical fiber communication systems. Digital Signal Processing for High-Speed Optical Communication covers a wide area of DSP topics in optical communications, and describes state-of-the-art digital signal processing techniques for high-speed optical communication. In this book, numerous advanced digital signal processing techniques aiming at the promotion of the capacity increase and performance improvement of optical or optical-wireless communication systems and networks are presented and explained. Coverage includes new technologies, optical filter with MLSE, and new pre-coding and pre-equalization applicable to single-carrier and multi-carrier, direct-detection and coherent-detection optical commutation systems and networks.

DKK 702.00
1

Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work - - Bog - World Scientific Publishing Co Pte

Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work - - Bog - World Scientific Publishing Co Pte

This book aims to present an overview of Chinese, Japanese and Korean modern management styles. The cultures of China, Japan and Korea are influenced by Confucianism, Daoism and Buddhism. As such, there are some basic similarities in their management styles. As business operations become more internationalised, the management styles among Chinese, Japanese and Korean companies have blurred the lines of distinction between Western and Eastern cultures. The need for Western managers to adapt to Asian way of doing business, and likewise for Asian companies to understand Western business practices, means that managers have to bridge the gaps and adopt the best management practices containing both Western and Eastern elements. Unlike the traditional approach of setting clear differentiation between Western and Eastern cultures, this book looks at Oriental management from a modern perspective, that is, the fusion of Western and Eastern management styles. By using a multifaceted approach to understanding modern Oriental management, the author stresses the complexities of the business environment in China, Japan and Korea. He suggests that Western theories of management are applicable to Eastern cultural context with some adaptations to the local environment. The author also offers valuable insights into the management styles of Oriental managers by providing a critical perspective of their thought processes in simple yet highly relevant illustrations of models and frameworks. This book is recommended for those who are interested in attaining a deeper knowledge of Oriental management practices.

DKK 344.00
1

Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work - - Bog - World Scientific Publishing Co Pte

Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work - - Bog - World Scientific Publishing Co Pte

This book aims to present an overview of Chinese, Japanese and Korean modern management styles. The cultures of China, Japan and Korea are influenced by Confucianism, Daoism and Buddhism. As such, there are some basic similarities in their management styles. As business operations become more internationalised, the management styles among Chinese, Japanese and Korean companies have blurred the lines of distinction between Western and Eastern cultures. The need for Western managers to adapt to Asian way of doing business, and likewise for Asian companies to understand Western business practices, means that managers have to bridge the gaps and adopt the best management practices containing both Western and Eastern elements. Unlike the traditional approach of setting clear differentiation between Western and Eastern cultures, this book looks at Oriental management from a modern perspective, that is, the fusion of Western and Eastern management styles. By using a multifaceted approach to understanding modern Oriental management, the author stresses the complexities of the business environment in China, Japan and Korea. He suggests that Western theories of management are applicable to Eastern cultural context with some adaptations to the local environment. The author also offers valuable insights into the management styles of Oriental managers by providing a critical perspective of their thought processes in simple yet highly relevant illustrations of models and frameworks. This book is recommended for those who are interested in attaining a deeper knowledge of Oriental management practices.

DKK 554.00
1

End Of Competition, The: The Impact Of The Network Economy - C N A (erasmus Univ Rotterdam Molenaar - Bog - World Scientific Publishing Co Pte Ltd -

End Of Competition, The: The Impact Of The Network Economy - C N A (erasmus Univ Rotterdam Molenaar - Bog - World Scientific Publishing Co Pte Ltd -

The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from ''doing digital'' to ''being digital''. This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from ''doing digital to ''being digital''.In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of ''being digital'', and closing our eyes to this is to deny ourselves a future.

DKK 494.00
1

Architecting Experience: A Marketing Science And Digital Analytics Handbook - Scot R. Wheeler - Bog - World Scientific Publishing Co Pte Ltd -

Architecting Experience: A Marketing Science And Digital Analytics Handbook - Scot R. Wheeler - Bog - World Scientific Publishing Co Pte Ltd -

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

DKK 731.00
1

Digital Transformation For Entrepreneurship - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Transformation For Entrepreneurship - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

The primary idea behind this book is to provide a platform for the sharing of contributions from the doctoral students of the Entrepreneurship and International Business group at the Department of Business Administration of Tallinn University of Technology (Estonia). The talented group, consisting of students from countries such as Egypt, Estonia, Germany, Ghana, Italy, Kazakhstan and Russia, are studying across various topics relating to Digital Transformation for Entrepreneurship and its related subjects. This thus creates a ripe opportunity for the sharing of perspectives from different theoretical and methodological applications.The book's chapters study decision-makers of small entrepreneurial firms, both start-ups and mature, as the primary target group, digging deep into their insights on recent and fresh research findings produced by the doctoral students as part of their studies.Therefore, the book fulfills two main objectives: 1) entrepreneurial firms will get concrete ideas and recommendations as to how to address and/or improve their entrepreneurial activities/approaches to entrepreneurship triggered by digital transformation, and 2) the doctoral students will get a unique opportunity to expand their scientific writing skills while at the same time having an opportunity to present their findings in a way that is considered relevant and impactful by practitioners.The scientific quality of each chapter has been ensured by the participation of two experienced scholars and supervisors — one of whom is the head of the Entrepreneurship and International Business group, and an active researcher on the book's topic — who have closely monitored the development process of the book.

DKK 1019.00
1

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers - Philip Kotler - Bog - World Scientific Publishing Co Pte Ltd -

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers - Philip Kotler - Bog - World Scientific Publishing Co Pte Ltd -

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025. All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world. One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior. Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers . This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

DKK 255.00
1

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers - Philip Kotler - Bog - World Scientific Publishing Co Pte Ltd -

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers - Philip Kotler - Bog - World Scientific Publishing Co Pte Ltd -

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025. All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world. One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior. Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers . This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

DKK 514.00
1