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Customer Experience Management Rebooted - Are you an Experience brand or an Efficiency brand? - Bog af Steven Walden - Paperback

Fra DKK 369.95
Mærke Palgrave MacMillan
EAN / Stregkode 9781349956722
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Customer Experience Management Rebooted - Are you an Experience brand or an Efficiency brand? - Steven Walden

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual \experience\ rather than the quantitative service efficiency metrics gathered by most CX tools.Customer experience management is not about managing every objective \experience\ your customers have with you. It's about understanding, measuring and creating \experiences\ that customers \value\.So..

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DKK 370.95