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Boundary Spanning Elements and the Marketing Function in Organizations - Concepts and Empirical Studies - Bog - Hardback

Fra DKK 579.95
Mærke Springer International Publishing AG
EAN / Stregkode 9783319134390
Butik Bogreolen.dk
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Boundary Spanning Elements and the Marketing Function in Organizations - Concepts and Empirical Studies

This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.

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