An Evaluation of Online Wine Merchants That Are Successful in the German Market - Federico Domingo

Master's Thesis from the year 2019 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Osnabrück, language: English, abstract: The objective of this paper is to identify which elements make online wine merchants successful in the German market. The identified factors will give guidance to companies to take managerial actions to improve their business model and marketing investment actions. The qualitative method used to identify elements that contribute..