Elaboration Likelihood Model and Visual Marketing Communications - Natalie Janetzko

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Frankfurt (Main), language: English, abstract: Based on the Elaboration Likelihood Model this thesis aims at consolidating diverse research approaches to give an extensive outline of the various ways how visual elements ¿ especially images - can influence a person¿s attitude towards the issue of a marketing communication. They can be persuasive arguments..