A digital marketing strategy for Bank365 Group - Anonymous

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65, , course: Digital Marketing, language: English, abstract: The rise of digital technologies has allowed customers to take a better-informed purchasing decision, by comparing prices, quality, and reading product reviews on the web. Power, today, is in the consumers¿ hands. Having gone through a shift from the age of identity, the age of value, and the age of experiences, brands are..