Sport and social media: the example of Twitter - Kevin Bakari

The evolution of new communication technologies such as social media affects us all. The world of sport is no exception. Twitter, in particular, offers instantaneous communication and goes hand in hand with sport. So the same questions often come up: what is Twitter actually good for in the world of sport? Is it a passing fad, or the emergence of a new, permanent communication system? Can we say and do everything on Twitter? Questions that apply particularly to professional athletes, who seem to..