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Key Elements in Polymers for Engineers and Chemists From Data to Applications

Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

This new 3-volume set provides a comprehensive understanding of the mechanisms that mediate biosynthesis accumulation and degradation of plant metabolites so as to employ novel strategies to improve crop production and enhance abiotic stress tolerance in plants. Abiotic stresses such as drought high salt cold heat UV radiation heavy metal pollution etc. are increasingly responsible for restricting plant growth and agricultural production and are becoming more alarming due to threats from global climate change. To combat these threats it is imperative to study the underlying mechanisms of stress tolerance from diverse metabolites and the biosynthesis pathways for metabolite production to maintain osmotic balance under diverse environmental stresses. Biology and Biotechnology of Environmental Stress Tolerance in Plants provides that understanding. Volume 1: Secondary Metabolites in Environmental Stress Tolerance focuses exclusively on the diverse secondary metabolites that play a major role in the adaptation of plants to the environment and in overcoming stress conditions as well as their implications in enhancing tolerance mechanisms. The chapters in this section review and integrate the currently available information on the protective role rendered by a wide array of antioxidative secondary metabolites and their regulation during diverse environmental stress. Volume 2: Trace Elements in Environmental Stress Tolerance throws light on the different inorganic trace elements including metal nanoparticles that help to deal with various environmental stresses. While these elements at high level create considerable phytotoxicity and halt metabolic and enzymatic activity they also promote growth and development in limited quantity so that they have significant potential in revamping plant morphology and physiology under stressed conditions. Hence optimum concentration management of these elements can help to mitigate world hunger and contribute toward sustainable agriculture and food security under challenging environments. Volume 3: Sustainable Approaches for Enhancing Environmental Stress Tolerance focuses on the agronomic and biochemical approaches as well as biotechnological and high-throughput technologies including the prospects of genetic engineering epigenetics and the latest CRISPR/Cas technology in generating stress-tolerant plants. The volume provides a clear road map for the implementation of techniques for improving abiotic stress tolerance in plants for better sustenance. Key features: Provides an advanced understanding of the mechanisms of action of secondary metabolites and trace elements in environmental stress tolerance as well as the different agronomic and biotechnological methods that enhances stress tolerance Looks at the overall metabolic pathways and genetic engineering giving a holistic view of plant-level studies of diverse abiotic stresses affecting different metabolic pathways Provides the groundwork to help researchers in designing future programs for identifying novel genes and proteins and targeting proper pathways to develop climate-resilient plants Altogether the three-volume Biology and Biotechnology of Environmental Stress Tolerance in Plants will enhance our understanding of plant responses to environmental stresses and enable implementation of programs and practices that can help us to develop climate-resilient plants with better performance for better yield and quality. | Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

GBP 437.00
1

Functional Materials Properties Performance and Evaluation

Wild Edible Underutilized Plants Nutritional Antinutritional and Nutraceutical Aspects

Internet of Medical Things in Smart Healthcare Post-COVID-19 Pandemic Scenario

Intelligent Sensor Node-Based Systems Applications in Engineering and Science

Chemical Applications of Symmetry and Group Theory

Solid-State Chemistry A Modern Approach

Solid-State Chemistry A Modern Approach

Solid-state reactions have been growing in importance in the preparation of solids crystal growth and single crystals of elements. In this new volume the author discusses in depth recent advances in solid-state chemistry the latest techniques of characterization of solids and several new dimensions of solid-state problems. Solid-state reactions their kinetics phase transitions and magnetic properties are discussed in detail along with electrical properties semiconductors metals and insulators with examples and explanations. Dielectric piezoelectric and ferroelectric properties of solids have been considered as well. Different theories of catalysis and adsorption isotherms are covered and the author includes several experimental findings as well. And of course preparation of new solids by taking advantage of recent experimental techniques have also been included in this volume. This volume provides a complete description of solid-state reactions electrical conductivity characterization of solids organic solids and intercalation between layers of solids. The band theories of metals semiconductors and insulators are covered. In characterization of solids TGA DTA DSC FTIR and PXRD techniques have been described. Preparation and properties of organic solids are also explained. Dielectric properties photovoltaic effects piezo electricity ferroelectricity and antiferroelectricity have been dealt with giving relatable examples. A number of excitation energy levels giving rise to luminescence and photoluminescence have been explained under the topic optical processes. Diamagnetic paramagnetic and ferromagnetic behaviors of solids are also explained. | Solid-State Chemistry A Modern Approach

GBP 116.00
1

Destination Marketing Creating Memorable Tourism Experiences

Destination Marketing Creating Memorable Tourism Experiences

This new volume Destination Marketing: Creating Memorable Tourism Experiences provides a snapshot view of various aspects of destination marketing the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin how it evolved into its present state important definitions destination marketing environments destination value chains consumer behavior along with information on segmentation targeting and positioning for destinations. The authors cover various tourism attractors the most common of which include heritage tourism agro-rural tourism natural/scenic attractions man-made attractions spiritual/ religious tourism wildlife tourism business tourism festivals art and culture tourism sports and adventure tourism wellness and medical tourism culinary tourism special interest tourism and stopover tourism. The destination marketing mix is also discussed covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names URLs symbols characters slogans and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing such as segmenting targeting and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers tourism marketing professionals and others interested in promoting destination tourism. | Destination Marketing Creating Memorable Tourism Experiences

GBP 124.00
1

Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies the chapters identify the elements that were critical for strengthening a product or company’s brand value consumer satisfaction and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement influencer marketing building consumer trust navigating restrictive conditions using analytics and predictive modeling internal marketing and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students business leaders marketing professionals public relations professionals and others in identifying the processes needed to overcome business and social troubles during periods of crisis. | Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

GBP 116.00
1

Natural Fiber Textile Composite Engineering

Natural Fiber Textile Composite Engineering

Natural Fiber Textile Composite Engineering sheds light on the area of the natural fiber textile composites with new research on their applications the material used the methods of preparation the different types of polymers the selection of raw materials the elements of design the natural fiber textile polymer composites for a particular end use their manufacturing techniques and finally their life cycle assessments (LCA). The volume also addresses the important issue in the materials science of how to utilize natural fibers as an enhancement to composite materials. Natural fiber-reinforced polymer composites have been proven to provide a combination of superior mechanical property dielectric property and environmental advantages such as renewability and biodegradability. Natural fibers some from agricultural waste products can replace existing metallic and plastic parts and help to alleviate the environmental problem of increasing amounts of agriculture residual. The book is divided into four sections covering: applications of natural fiber polymer composites design of natural fiber polymer composites composite manufacturing techniques and agriculture waste manufacturing composite material testing methods The first section of the book deals with the application of textile composites in the industry and the properties of the natural fibers providing an understanding of the history of natural fiber composites as well as an analysis of the different properties of different natural fibers. The second section goes on to explain the textile composites their classification different composite manufacturing techniques and the different pretreatment methods for the natural fibers to be used in composite formation. It also analyzes the composite material design under different types of loading and the mechanism of failure of the natural fiber composite. The effect of the fiber volume fraction of different textile structures is explained. The third section of the book on composite manufacturing techniques and agriculture waste manufacturing concerns the natural fiber composite manufacturing techniques agricultural waste and the methods of their preparation to be used successfully in the composite either in the form of fibers particles or nanoparticles. The book then considers the testing methods of the different composite components as well as the final composite materials giving the principle of the testing standards either distractive or nondestructive. This book attempts to fill the gap between the role of the textile engineer and the role of the designer of composites from natural fibers. It provides important information on the application of textile composites for textile engineers materials engineers and researchers in the area of composite materials.

GBP 82.99
1