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Essays on the Transformation of India's Agrarian Economy

Essays on the Transformation of India's Agrarian Economy

The central problem to which this book first published in 1984 is addressed is the transformation of agrarian structure as it historically evolved in India. The term ‘structure’ however has multiple meanings. The sense in which the term is used refers to the system of production including the pattern of its composition in terms of micro-units of production and the social and economic relations by which they are integrated. This concrete analysis and examination of the evidence of Indian agriculture is undertaken from this perspective and contributes to the theory of agrarian change as well as an interpretation of the development of Indian agriculture. | Essays on the Transformation of India's Agrarian Economy

GBP 8.99
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Signifying Place The Semiotic Realisation of Place in Irish Product Marketing

Signifying Place The Semiotic Realisation of Place in Irish Product Marketing

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations this book investigates the use of imagery especially images of place in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places rather than products and in an Irish context on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from and feed into firstly each other and secondly macro place myths and iconographies. | Signifying Place The Semiotic Realisation of Place in Irish Product Marketing

GBP 11.99
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