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Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

Information is very important for businesses. Businesses that use information correctly are successful while those that don’t decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students businesses and marketers in many aspects. | Social Media Analytics in Predicting Consumer Behavior

GBP 130.00
1

Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models such as wisdom of crowds healthcare fintech and blockchain machine learning methods and 5G this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics. | Social Media Analytics and Practical Applications The Change to the Competition Landscape

GBP 48.99
1

Porous Media Applications in Biological Systems and Biotechnology

Porous Media Applications in Biological Systems and Biotechnology

Presenting state-of-the-art research advancements Porous Media: Applications in Biological Systems and Biotechnology explores innovative approaches to effectively apply existing porous media technologies to biomedical applications. In each peer-reviewed chapter world-class scientists and engineers collaborate to address significant problems and discuss exciting research in biological systems. The book begins with discussions on bioheat transfer equations for blood flows and surrounding biological tissue the concept of electroporation hydrodynamic modeling of tissue-engineered material and the resistance of microbial biofilms to common modalities of antibiotic treatments. It examines how biofilms influence porous media hydrodynamics describes the modeling of flow changes in cerebral aneurysms and highlights recent advances in Lagrangian particles methods. The text also covers passive mass transport processes in cellular membranes and their biophysical implications the modeling and treatment of mass transport through skin the use of porous media in marine microbiology the transport of large biological molecules in deforming tissues and applications of magnetic stabilized beds for protein purification and adsorption antibody removal and more. The final chapters present potential in situ characterization techniques for studying porous media and conductive membranes and explain the development of bioconvection patterns generated by populations of gravitactic microorganisms in porous media. Using a common nomenclature throughout and with contributions from top experts this cohesive book illustrates the role of porous media in addressing some of the most challenging issues in biomedical engineering and biotechnology. The book contains sophisticated porous media models that can be used to improve the accuracy of modeling a variety of biological processes. | Porous Media Applications in Biological Systems and Biotechnology

GBP 59.99
1

Applying Color Theory to Digital Media and Visualization

Applying Color Theory to Digital Media and Visualization

This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color color management or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers. | Applying Color Theory to Digital Media and Visualization

GBP 180.00
1

Patterns in Excitable Media Genesis Dynamics and Control

Patterns in Excitable Media Genesis Dynamics and Control

Excitable media comprise a class of models for a wide range of physical chemical and biological systems that exhibit spontaneous formation of spatial patterns. Patterns in Excitable Media: Genesis Dynamics and Control explores several aspects of the dynamics of such patterns—in particular their evolution upon interaction with structural and functional heterogeneities in the system. The book provides readers with an introduction to recent developments in the interdisciplinary field of dynamics and control of patterns in nonlinear biological systems described by excitable media models. It also discusses low-amplitude control schemes for eliminating such patterns from an excitable medium which has direct clinical relevance in view of the close connection to life-threatening cardiac arrhythmia. | Patterns in Excitable Media Genesis Dynamics and Control

GBP 59.99
1

Graph Databases Applications on Social Media Analytics and Smart Cities

Graph Databases Applications on Social Media Analytics and Smart Cities

With social media producing such huge amounts of data the importance of gathering this rich data often called the digital gold rush processing it and retrieving information is vital. This practical book combines various state-of-the-art tools technologies and techniques to help us understand Social Media Analytics Data Mining and Graph Databases and how to better utilize their potential. Graph Databases: Applications on Social Media Analytics and Smart Cities reviews social media analytics with examples using real-world data. It describes data mining tools for optimal information retrieval; how to crawl and mine data from Twitter; and the advantages of Graph Databases. The book is meant for students academicians developers and simple general users involved with Data Science and Graph Databases to understand the notions concepts techniques and tools necessary to extract data from social media which will aid in better information retrieval management and prediction. | Graph Databases Applications on Social Media Analytics and Smart Cities

GBP 140.00
1

Social Media Analytics Strategies and Governance

Social Media Analytics Strategies and Governance

Social media has spread rapidly on the global stage driving consumers’ attention and influence both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression it is also being utilized as a digital tool with widescale use cases. The intelligence explosion information overload and disinformation play a significant part regarding individual group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML) to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data however the ungoverned pace at which AI and autonomous systems have been deployed has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So AI and autonomous systems whilst being a force for societal good could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion. | Social Media Analytics Strategies and Governance

GBP 160.00
1

Mechanics of Liquid Nano- and Microdispersed Magnetic Media

Mechanics of Liquid Nano- and Microdispersed Magnetic Media

This book offers unique coverage of the mechanical properties of nano- and micro-dispersed magnetic fluids. Magnetic fluids are artificially created materials that do not exist in the nature. Researchers developing materials and devices are keenly interested in their mutually exclusive properties including fluidity compressibility and the ability to magnetize up to saturation in relatively small magnetic fields. Applications of micro- and nanodispersed magnetic fluids include magnetic-seals magnetically operated grease in friction units and supports separators of non-magnetic materials oil skimmers and separators sensors of acceleration and angle and gap fillers in loudspeakers. | Mechanics of Liquid Nano- and Microdispersed Magnetic Media

GBP 44.99
1

Digital Storytelling 4e A creator's guide to interactive entertainment

Digital Storytelling 4e A creator's guide to interactive entertainment

This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development structure and the use of interactivity – and the more advanced topics such as AI (Artificial Intelligence) narratives using AR and VR and Social Media storytelling. The fourth edition also includes a greatly expanded section on immersive media with chapters on the exciting new world of the world of XR (AR VR and mixed reality) plus immersion via large screens escape rooms and new kinds of theme park experiences. This edition covers all viable forms of New Media from video games to interactive documentaries. With numerous case studies that delve into the processes and challenges of developing works of interactive narrative this new edition illustrates the creative possibilities of digital storytelling. The book goes beyond using digital media for entertainment and covers its employment for education training information and promotion featuring interviews with some of the industry’s biggest names. Key Features: A large new section covering various forms of immersive media including VR AR and Mixed Reality Breakthroughs in interactive TV and Cinema The use of VR AR and mixed reality in gaming New forms of voice-enabled storytelling and gaming Stories told via mobile apps and social media Developing Digital Storytelling for different types of audiences | Digital Storytelling 4e A creator's guide to interactive entertainment

GBP 52.99
1

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

In The Netherlands Belgium and other European countries manganese is removed by conventional groundwater treatment with aeration and rapid (sand) filtration. Such a treatment process is easy to operate cost effective and sustainable because it does not make use of strong oxidants such as O3 Cl2 ClO2 and KMnO4 with the associated risk of by-product formation and over or under dosing. However application of aeration-filtration is also facing drawbacks especially the long ripening time of filter media. Due to the long ripening time water companies have to waste large volumes of treated water making this process less sustainable. Also costs associated with filter media ripening (man power electricity operational and analysis costs) are high. Therefore decreasing the filter ripening time regarding manganese removal is a big issue. Although already extended research has been carried out into manganese removal the controlling mechanisms especially of the start up face of filter media ripening are not fully understood yet. The emphasis of this thesis is to provide a better understanding of the mechanisms involved in the ripening of virgin filter media regarding manganese removal and how to shorten or completely eliminate the long ripening period of filters with virgin material. This thesis therefore highlights the role of the formation of a manganese oxide coating on virgin filter media. Characterization and identification revealed that the responsible manganese oxide for an effective manganese removal was Birnessite. It was found that Birnessite formed at the beginning of the ripening process was of a biological origin. Based on the knowledge that manganese removal in conventional groundwater treatment is initiated biologically long ripening times may be reduced by creating conditions favouring the growth of manganese oxidizing bacteria e. g. by limiting the back wash frequency and / or intensity. Additionally this thesis also shows that the use of freshly prepared manganese oxide containing Birnessite can completely eliminate filter media ripening time. | Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

GBP 99.99
1

Polarized Light and the Mueller Matrix Approach

Polarized Light and the Mueller Matrix Approach

An Up-to-Date Compendium on the Physics and Mathematics of Polarization Phenomena Now thoroughly revised Polarized Light and the Mueller Matrix Approach cohesively integrates basic concepts of polarization phenomena from the dual viewpoints of the states of polarization of electromagnetic waves and the transformations of these states by the action of material media. Through selected examples it also illustrates actual and potential applications in materials science biology and optics technology. The book begins with the basic concepts related to two- and three-dimensional polarization states. It next describes the nondepolarizing linear transformations of the states of polarization through the Jones and Mueller-Jones approaches. The authors then discuss the forms and properties of the Jones and Mueller matrices associated with different types of nondepolarizing media address the foundations of the Mueller matrix and delve more deeply into the analysis of the physical parameters associated with Mueller matrices. The authors proceed with introducing the arbitrary decomposition and other useful parallel decompositions and compare the powerful serial decompositions of depolarizing Mueller matrices. They also analyze the general formalism and specific algebraic quantities and notions related to the concept of differential Mueller matrix. Useful approaches that provide a geometric point of view on the polarization effects exhibited by different types of media are also comprehensively described. The book concludes with a new chapter devoted to the main procedures for filtering measured Mueller matrices. Suitable for advanced graduates and more seasoned professionals this book covers the main aspects of polarized radiation and polarization effects of material media. It expertly combines physical and mathematical concepts with important approaches for representing media through equivalent systems composed of simple components.

GBP 150.00
1

Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

This book is an unique integrated treatise on the concepts of fractional calculus as models with applications in hydrology soil science and geomechanics. The models are primarily fractional partial differential equations (fPDEs) and in limited cases fractional differential equations (fDEs). It develops and applies relevant fPDEs and fDEs mainly to water flow and solute transport in porous media and overland and in some cases to concurrent flow and energy transfer. It is an integrated resource with theory and applications for those interested in hydrology hydraulics and fluid mechanics. The self-contained book summaries the fundamentals for porous media and essential mathematics with extensive references supporting the development of the model and applications. | Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

GBP 59.99
1

Fundamentals and Applications of Ultrasonic Waves

Fundamentals and Applications of Ultrasonic Waves

Written at an intermediate level in a way that is easy to understand Fundamentals and Applications of Ultrasonic Waves Second Edition provides an up-to-date exposition of ultrasonics and some of its main applications. Designed specifically for newcomers to the field this fully updated second edition emphasizes underlying physical concepts over mathematics. The first half covers the fundamentals of ultrasonic waves for isotropic media. Starting with bulk liquid and solid media discussion extends to surface and plate effects at which point the author introduces new modes such as Rayleigh and Lamb waves. This focus on only isotropic media simplifies the usually complex mathematics involved enabling a clearer understanding of the underlying physics to avoid the complicated tensorial description characteristic of crystalline media. The second part of the book addresses a broad spectrum of industrial and research applications including quartz crystal resonators surface acoustic wave devices MEMS and microacoustics and acoustic sensors. It also provides a broad discussion on the use of ultrasonics for non-destructive evaluation. The author concentrates on the developing area of microacoustics including exciting new work on the use of probe microscopy techniques in nanotechnology. Focusing on the physics of acoustic waves as well as their propagation technology and applications this book addresses viscoelasticity as well as new concepts in acoustic microscopy. It updates coverage of ultrasonics in nature and developments in sonoluminescence and it also compares new technologies including use of atomic force acoustic microscopy and lasers. Highlighting both direct and indirect applications for readers working in neighboring disciplines the author presents particularly important sections on the use of microacoustics and acoustic nanoprobes in next-generation devices and instruments.

GBP 74.99
1

Magnetostatic Waves in Inhomogeneous Fields

Magnetostatic Waves in Inhomogeneous Fields

Magnetostatic waves (MSWs) in magnetodielectric media are fundamental for the creation of various highly efficient devices for analog information processing in the microwave range. These devices include various filters delay lines phase shifters frequency converters nonreciprocal and nonlinear devices and others. Magnetostatic Waves in Inhomogeneous Fields examines magnetostatic waves and their distribution in non-uniformly magnetized films and structures. The propagation of magnetostatic waves in magnetodielectric environments is accompanied by numerous and very diverse physical effects sharply distinguishing them from ordinary electromagnetic waves in isotropic media. The authors address dispersion properties and noncollinearity of phase and group velocity vectors as well as non-reciprocal propagation. Key Features Offers mathematical tools used in the calculation of properties of magnetostatic waves Includes a current literature review of magnetostatic waves and domain structures in garnet–ferrite films Considers the issue of converting magnetostatic waves into electromagnetic ones

GBP 180.00
1

Life and Death Rays Radioactive Poisoning and Radiation Exposure

Life and Death Rays Radioactive Poisoning and Radiation Exposure

This unique book provides an accessible introduction to both the scientific background and the key people involved in the discovery and use of radiation and radioactivity. It begins by providing a short history of radiation exposures and radiation poisoning; from the early inappropriate use of X-rays and radium cures through the misadventures of the Manhattan Project and the Chernobyl disaster to the high-profile and deliberate poisoning of Alexander Litvinenko in London with polonium-210 which gave rise to worldwide media attention. The chapters provide a catalogue of deliberate criminal acts unfortunate accidents and inadvertent radiation exposures exploring well-known events in detail as well as some not so well-known occurrences. It works through the topics by focusing on human stories and events and their biological impact. In addition it covers descriptions of the beneficial uses of radiation and radioactivity. This book can be enjoyed by any reader with a general interest in science as well as by students and professionals within the scientific and medical communities. Key features Authored by a subject area specialist who has worked in both clinical practice and academia and was involved with the national media following incidents of national and international importance Provides a unique human perspective into well-known and some lesser known events and a concise history of the discovery of radiation and the events that followed Adds scientific and medical background to a subject of high media interest | Life and Death Rays Radioactive Poisoning and Radiation Exposure

GBP 24.99
1

Digital Freedom

Digital Freedom

In the present age of the digital era the terms digitalization emerging technologies and social media have become buzzwords. Among all the innovations in our history digital technology has advanced the fastest. With the freedom of digitalization emerging technologies and high-speed internet computing devices may now work remotely. Every industry including banking and finance healthcare agriculture logistics academia government sectors and businesses has recognized the need for innovative digital technologies for their development boosting efficiency and speed and cutting costs. Digitalization has also converted non-digital applications into digital ones to make things easier for people at the same time that social media has an increasingly significant impact on human lives and industries. Consequently the primary goal of this book is to explain to readers how newly emerging digital technologies and social media have significantly altered and aided in the growth of today’s organizations and how the freedom of using these technologies has proved to be beneficial particularly during the COVID-19 pandemic that has affected the entire world. This book demonstrates its argument by providing real-world cases from both developed and developing nations particularly India. The book also investigates how digital transformation may help every industry and organization be more agile and efficient. Readers will learn about the main goals of digital initiatives that have been launched to create a digitally empowered society worldwide. In this book the benefits and challenges of digitization digital tools and other technologies in diverse fields are also examined. | Digital Freedom

GBP 44.99
1

Sports Concussions A Complete Guide to Recovery and Management

Sports Concussions A Complete Guide to Recovery and Management

Sport-related concussions have become an increasingly important topic as evidenced by recent media attention. Due in large part to the complex nature of concussive injuries there is great discrepancy in the effect these injuries have on individual functioning and the type and nature of services that best facilitate recovery. This book is intended as a complete reference guide dealing with sports-related concussions. | Sports Concussions A Complete Guide to Recovery and Management

GBP 44.99
1

DeepFakes Creation Detection and Impact

DeepFakes Creation Detection and Impact

Deepfakes is a synthetic media that leverage powerful Artificial Intelligence (AI) and machine learning (ML) techniques to generate fake visual and audio content that are extremely realistic thus making it very hard for a human to distinguish from the original ones. Apart from technological introduction to the Deepfakes concept the book details algorithms to detect Deepfakes techniques for identifying manipulated content and identifying face swap generative adversarial neural networks media forensic techniques deep learning architectures forensic analysis of DeepFakes and so forth. Provides a technical introduction to DeepFakes its benefits and the potential harms Presents practical approaches of creation and detection of DeepFakes using Deep Learning (DL) Techniques Draws attention towards various challenging issues and societal impact of DeepFakes with their existing solutions Includes research analysis in the domain of DL fakes for assisting the creation and detection of DeepFakes applications Discusses future research directions with emergence of DeepFakes technology This book is aimed at graduate students researchers and professionals in data science artificial intelligence computer vision and machine learning. | DeepFakes Creation Detection and Impact

GBP 105.00
1

Thermal Radiation Heat Transfer

Thermal Radiation Heat Transfer

The seventh edition of this classic text outlines the fundamental physical principles of thermal radiation as well as analytical and numerical techniques for quantifying radiative transfer between surfaces and within participating media. The textbook includes newly expanded sections on surface properties electromagnetic theory scattering and absorption of particles and near-field radiative transfer and emphasizes the broader connections to thermodynamic principles. Sections on inverse analysis and Monte Carlo methods have been enhanced and updated to reflect current research developments along with new material on manufacturing renewable energy climate change building energy efficiency and biomedical applications. Features: Offers full treatment of radiative transfer and radiation exchange in enclosures. Covers properties of surfaces and gaseous media and radiative transfer equation development and solutions. Includes expanded coverage of inverse methods electromagnetic theory Monte Carlo methods and scattering and absorption by particles. Features expanded coverage of near-field radiative transfer theory and applications. Discusses electromagnetic wave theory and how it is applied to thermal radiation transfer. This textbook is ideal for Professors and students involved in first-year or advanced graduate courses/modules in Radiative Heat Transfer in engineering programs. In addition professional engineers scientists and researchers working in heat transfer energy engineering aerospace and nuclear technology will find this an invaluable professional resource. Over 350 surface configuration factors are available online many with online calculation capability. Online appendices provide information on related areas such as combustion radiation in porous media numerical methods and biographies of important figures in the history of the field. A Solutions Manual is available for instructors adopting the text. | Thermal Radiation Heat Transfer

GBP 125.00
1

Structural Acoustics Deterministic and Random Phenomena

Structural Acoustics Deterministic and Random Phenomena

From jet engine noise that generates vibrations in the structure of an aircraft to the sound radiation from the hull of a ship or submarine that makes it identifiable an understanding of structural acoustics is key in the design process in maritime automotive aerospace and architectural engineering. Building on classic works in the field Structural Acoustics: Deterministic and Random Phenomena presents fundamental concepts relations and simplified methods for calculating complex problems associated with vibrations and noise issues of automobiles ships submarines and aircraft. This practical reference studies the response of structures and media that are coupled with a fluid and are under static dynamic and random loading. Simplified solutions to complicated problems Starting with a review of the fundamentals of acoustics and structural acoustics the book discusses the response of the beams plates and shells that compose most built-up structures before providing methods for solving problems of built-up systems including a procedure for computing the response of an elastic or viscoelastic media without resorting to a large computer program. Building on this analysis the second section develops the analysis for random loading which can also be applied to geophysical phenomena and viscoelastic media. Proceeding from the fundamental aspects of simple structures to more complicated cases with more involved loading the book presents formulas and applications for random loading. By providing a fundamental understanding of sound radiation in air and water this book shows readers how to solve structural and acoustical problems. An important reference for those working in the area of acoustics and vibration analysis it also includes computer programs for acoustical analysis available at www. crcpress. com. | Structural Acoustics Deterministic and Random Phenomena

GBP 74.99
1

Validation Standard Operating Procedures A Step by Step Guide for Achieving Compliance in the Pharmaceutical Medical Device and Biotech

Validation Standard Operating Procedures A Step by Step Guide for Achieving Compliance in the Pharmaceutical Medical Device and Biotech

Spanning every critical element of validation for any pharmaceutical diagnostic medical device or equipment and biotech product this Second Edition guides readers through each step in the correct execution of validating processes required for non-aseptic and aseptic pharmaceutical production. With 14 exclusive environmental performance evaluations it features 64 new protocols on topics such as sterility assurance media fill guidelines and environmental control. | Validation Standard Operating Procedures A Step by Step Guide for Achieving Compliance in the Pharmaceutical Medical Device and Biotech

GBP 59.99
1

Story Structure and Development A Guide for Animators VFX Artists Game Designers and Virtual Reality

Story Structure and Development A Guide for Animators VFX Artists Game Designers and Virtual Reality

Professor Craig Caldwell’s Story Structure and Development offers a clear approach to the essentials of story. It lays out the fundamental elements principles and structure for animators designers and artists so they can incorporate these concepts in their work. As a practical guide it includes extensive insights and advice from industry professionals. Readers will learn the universal patterns of story and narrative used in today’s movies animation games and VR. With over 200 colorful images this book has been designed for visual learners and is organized to provide access to story concepts for the screen media professional and student. Readers will discover the story fundamentals referred to by every director and producer when they say It’s all about story. Key Features Consolidates into one text universal story structure used across the digital media industry Includes enormous visuals that illustrate and reinforce concepts for visual learners Organizes content for faculty to use sections in a non-linear manner Includes chapter objectives review questions and key terms to guide the reader | Story Structure and Development A Guide for Animators VFX Artists Game Designers and Virtual Reality

GBP 52.99
1

Principles of Electromagnetic Waves and Materials

Principles of Electromagnetic Waves and Materials

This book focuses primarily on senior undergraduates and graduates in Electromagnetics Waves and Materials courses. The book takes an integrative approach to the subject of electromagnetics by supplementing quintessential old school information and methods with instruction in the use of new commercial software such as MATLAB. Homework problems PowerPoint slides an instructor’s manual a solutions manual MATLAB downloads quizzes and suggested examination problems are included. Revised throughout this new edition includes two key new chapters on artificial electromagnetic materials and electromagnetics of moving media. | Principles of Electromagnetic Waves and Materials

GBP 44.99
1