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Applying Entrepreneurship to the Arts How Artists Creatives and Performers Can Use Startup Principles to Build Careers and Generate Income

Applying Entrepreneurship to the Arts How Artists Creatives and Performers Can Use Startup Principles to Build Careers and Generate Income

This book puts successful startup tools in the hands of creators: performers artists entertainers creatives and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services products and experiences To incorporate their entire skill set in an authentic way That they can do all of this now without business classes or special training With actionable information real-world case studies as examples and specific steps to build business acumen from an artistic perspective this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry MBA is a creator writer/filmmaker and musician who has been teaching and coaching creatives for a decade through undergraduate and graduate programs in New York City as well as at various non-profits. | Applying Entrepreneurship to the Arts How Artists Creatives and Performers Can Use Startup Principles to Build Careers and Generate Income

GBP 31.99
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Run Grow Transform Integrating Business and Lean IT

Run Grow Transform Integrating Business and Lean IT

Your customers want innovation and value and they want it now. How can you apply Lean principles and practices throughout your enterprise to drive operational excellence reduce costs while improving quality enable efficient growth and accelerate idea-to-value innovation? Shingo Prize-winning author Steve Bell and other thought leaders show you how guiding you to more effectively align people and purpose promote enterprise agility and leverage transformative IT capabilities to create market-differentiating value for your customers. Combining research and insight with practical examples and in-depth case studies that can be put to immediate use Run Grow Transform: Integrating Business and Lean IT is a must read for leaders and senior managers from all disciplines showing you how to: Drive enterprise outcomes and strategy through adaptive Business/IT learning Maximize collaboration leverage the knowledge and skills of your teams Overcome enterprise-wise obstacles commonly encountered by Agile development teams Improve infrastructure reliability and cost learn how to get the best results from operations frameworks including ITIL COBIT and ISO 20000 Apply Lean principles to Enterprise Architecture and Business Process Management disciplines Make informed value-based choices about outsourcing Tap into big data and social media to listen to and interact with the virtual voice of your customers Streamline management collaboration and communication systems Identify and measure the right things that lead to customer value What readers are saying: This book focuses on the most critical and challenging issue for any aspect of the development or use of IT: creating a collaborative learning culture. Jeffrey K. Liker Shingo Prize-winning Author of The | Run Grow Transform Integrating Business and Lean IT

GBP 175.00
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Business Administration An Introduction for Managers and Business Professionals

Business Administration An Introduction for Managers and Business Professionals

The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic with several businesses collapsing globally. Apart from the pandemic the business posture and dynamics of yesteryear has significantly changed as the way business is conducted today especially in this era of Industry 4. 0 and the proliferation of technology-assisted processes have created a new environment for doing business. Comparatively yesterday’s businesses seemed to have been in the dark keeping itself within limited geographical locations contacts and markets. However business today with the technological boom has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development marketing and publicity customer attraction and retention scouting and recruitment and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments specific factors that influence the operations and decisions of a business within its environment the level of control businesses have over the factors that operate within the business environment and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present. The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language the book also has practice questions at the end making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business. | Business Administration An Introduction for Managers and Business Professionals

GBP 52.99
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The Kind Leader A Practical Guide to Eliminating Fear Creating Trust and Leading with Kindness

The Kind Leader A Practical Guide to Eliminating Fear Creating Trust and Leading with Kindness

Kindness and leadership aren’t often synonymous. Ask someone to describe good leadership to you and you will hear many adjectives used: authentic bold challenging charismatic decisive empowering fearless goal-oriented humble inspiring original passionate role-model strategic and transparent to name of a few. And though there are many more that come to mind kindness isn’t one of them. And here’s the problem with that. Leaders lead. And the way a leader leads – how they do what they do – influences those they lead. From the president of the country to the president of a company from middle managers right down to front-line supervisors what a leader models – how they think speak and act – influences the people they lead. Leaders who think speak and act unkindly give legitimacy and permission to those they lead to think speak and act in exactly the same unkind ways. Today in a world where a leaders’ words and actions travel quickly through social media channels such as Twitter their influence – unkind or kind – is amplified through repeated views and sharing. In an increasingly fragmented polarized and divided world we need leaders who will bring people together not divide them. Leaders who value and model cooperation and collaboration over competition. And who model ways to think kindly speak kindly and act kindly. We need kindness to become synonymous with good leadership. So that when someone is asked to describe the traits of a good leader kindness will be the first word that comes to mind. Essentially the purpose of this book is to teach leaders how to lead with kindness so they can influence the people they lead to create kinder workplaces organizations and the world. Each chapter contains a mixture of theory case studies and reflections from leaders and the people they influence. As well the book follows the fictional stories of Kay’La Janson and Kevin Landrell as they become leaders in a failing organization that is ultimately turned around through kind leadership. Between chapters there are a series of practical exercises based on concepts presented in the previous chapter with space to record outcomes and reflections on the practice process. This book gives you a deep theoretical understanding of the importance of leading with kindness and also provides practical exercises for you to use to turn theory into practice. Because change means doing things differently and because we only really learn by doing to create kinder organizations kinder communities and a kinder world leaders must be able to begin practicing kindness right away. By the time you finish the book you will feel confident in your ability to lead with kindness and also to address organizational problems at work at home and in the community with kindness. | The Kind Leader A Practical Guide to Eliminating Fear Creating Trust and Leading with Kindness

GBP 28.99
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Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies

Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies

Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing advertising and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry improving supply chain management and enhancing the customer experience. The media and entertainment industry is also examined with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources insurance legal and finance. The impact of AI on talent identification recruitment underwriting document analysis and financial forecasting is discussed in detail. In the healthcare and sports industries AI is transforming the way we approach diagnosis treatment and training. The book examines how AI is being used to analyse medical images develop personalized treatment plans and improve patient outcomes. The use of AI in sports performance analysis is also discussed in detail. Finally the book explores the use of AI in agriculture energy education and the public sector. The potential of AI to optimize crop yields reduce energy consumption and improve the quality of education is discussed in detail. The book also examines how AI is being used to improve public services such as transportation and emergency services. This book is a valuable resource for academics researchers professionals and policymakers who are interested in understanding the potential of AI in the business world. The contributions from leading experts and researchers provide a comprehensive overview of AI in business applications and how it is transforming different sectors. The book also examines the ethical dilemmas that arise from the use of AI in business such as the impact on privacy and data security and the potential for bias in AI algorithms. It provides valuable insights into how businesses can ensure that the use of AI is ethical and responsible. In conclusion this book is a must-read for anyone interested in the potential of AI in the business world. It provides a comprehensive overview of AI in business applications and how it is transforming different sectors. The book examines the ethical dilemmas that arise from the use of AI in business providing valuable insights into how businesses can ensure that the use of AI is ethical and responsible. We hope that readers will find this book informative and thought-provoking. | Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies

GBP 46.99
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