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The Media Economy

Redefining Sports Media

Media Literacy and Media Education Research Methods A Handbook

Media Literacy and Media Education Research Methods A Handbook

This handbook interrogates the foundations of media literacy and media education research from a methodological standpoint. It provides a detailed illustrated overview of key methods used in the study of media literacy and media education. Further it reveals the diversity of this research field and organizes this diversity by using three categories of investigation: media practices educational initiatives and prescriptive discourses. The book offers valuable reference points and tools for exploring the range of research methods used to study media literacy and media education and how these methods connect to epistemological stances theoretical frameworks and research questions. It serves as a guide for researchers who wish to position themselves reflect on the methods they use or are considering using and compare and contrast them against alternative or complementary approaches. After reading this book readers will be better able to identify and define the objects of study in media literacy and media education research the preferred ways of conducting investigations the phenomena issues and dimensions that these are likely to bring to light and the knowledge that they generate. This comprehensive and up-to-date overview of the field of media literacy education research methods will be of great interest to scholars and students of education studies media studies media literacy cognitive science and communication studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution (CC-BY) 4. 0 International license. | Media Literacy and Media Education Research Methods A Handbook

GBP 130.00
1

Media Sociology

Transformative Media Pedagogies

Media Studies: The Basics

The Media Studies Toolkit

New Media Users in China II A Mediatization Perspective

Introduction to Media Distribution Film Television and New Media

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Media Studies Texts Production Context

Understanding Media Psychology

Media Economy and Society A Critical Introduction

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs including a basic understanding of competitive spending and target audiences the book takes readers through the fundamentals of each media channel leading to the creation of a media plan. Throughout concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students there is a list of key media associations and chapter overviews. To assist in their course preparation instructors will find lecture slides sample test questions and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www. routledge. com/9780367775568 under Support Material. | The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

GBP 56.99
1

The British Media Industries An Introduction

Locating Emerging Media

The European Handbook of Media Accountability

The European Handbook of Media Accountability

In recent years the Leveson Inquiry in Great Britain as well as the EU High-Level Group on Media Freedom and Pluralism have stirred heated debates about media accountability and media self-regulation across Europe. How responsible are journalists? How well-developed are infrastructures of media self-regulation in the different European countries? How much commitment to media accountability is there in the media industry – and how actively do media users become involved in the process of media criticism via social media? With contributions from leading scholars in the field of journalism and mass communication this handbook brings together reports on the status quo of media accountability in all EU members states as well as key countries close to Europe such as Turkey and Israel. Each chapter provides an up-to-date overview of media accountability structures as well as a synopsis of relevant research exploring the role of media accountability instruments in each national setting including both media self-regulation (such as codes of ethics press councils ombudspersons) and new instruments that involve audiences and stakeholder groups (such as media blogs and user comment systems). A theoretically informed cross-national comparative analysis of the state of media accountability in contemporary Europe this handbook constitutes an invaluable basis for further research and policy-making and will appeal to students and scholars of media studies and journalism as well as policy-makers and practitioners. | The European Handbook of Media Accountability

GBP 44.99
1

Social Media Law and Ethics

Social Media and Society

Right-Wing Alternative Media

New Media Users in China

Social Media and Political Communication

Routledge Handbook on Arab Media

African Language Digital Media and Communication