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Media Economics and Management

Media Economics and Management

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets industry structures firm behaviour public policy production pricing and consumption choices in media industries the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing television broadcasting film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving highly profitable and marked by regional linguistic economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management with illustrations from Indian and global media industries this will be an essential resource for students researchers and teachers of media and communication studies media economics and management political economy and sociology as well as for professionals in media industries.

GBP 35.99
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Media Psychology Exploration and Application

Media Psychology Exploration and Application

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior mass media and advertising media and culture media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology media psychology mass-communication consumer behavior digital marketing corporate communication and media studies. | Media Psychology Exploration and Application

GBP 39.99
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Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

This book is about media content analysis in the English language print media in South Asia with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally some Hindi Urdu and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity consumption conflict and conservatism in India. The book will interest those in media and communication studies journalism language and literature sociology and culture studies. | Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

GBP 46.99
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Film Media and Representation in Postcolonial South Asia Beyond Partition

Film Media and Representation in Postcolonial South Asia Beyond Partition

This volume brings together new studies and interdisciplinary research on the changing mediascapes in South Asia. Focusing on India Pakistan and Bangladesh it explores the transformations in the sphere of cinema television performing arts visual cultures cyber space and digital media beyond the traumas of the partitions of 1947 and 1971. Through wide-ranging essays on soft power performance film and television; art and visual culture; and cyber space social media and digital texts the book bridges the gap in the study of the postcolonial and post-Partition developments to reimagine South Asia through a critical understanding of popular culture and media. The volume includes scholars and practitioners from the subcontinent to foster dialogue across the borders and presents diverse and in-depth studies on film media and representation in the region. This book will be useful to scholars and researchers of media and film studies postcolonial studies visual cultures political studies partition history cultural studies mass media popular culture history sociology and South Asian studies as well as to media practitioners journalists writers and activists. | Film Media and Representation in Postcolonial South Asia Beyond Partition

GBP 38.99
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Media and the Global South Narrative Territorialities Cross-Cultural Currents

Media and the Global South Narrative Territorialities Cross-Cultural Currents

What does the notion of the ‘global south’ mean to media studies today?This book interrogates the possibilities of global thinking from the south in the field of media communication and cultural studies. Through lenses of millennial media cultures it refocuses the praxis of the global south in relation to the established ideas of globalization development and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms both analogue and digital traditional and sub-cultural. From news to music cultures from journalism to visual culture from screen forms to culture-jamming the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research this book will be of interest to scholars and researchers of media and culture studies literary and critical theory digital humanities science and technology studies and sociology and social anthropology. | Media and the Global South Narrative Territorialities Cross-Cultural Currents

GBP 38.99
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Communicating with the World Interaction between Chinese and International Media

Communicating with the World Interaction between Chinese and International Media

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language meanings social practices culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily interpersonal meaning in promotional videos and advertisements in China rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world. Rich in empirical case studies this book will be an essential read for scholars and researchers of Chinese Studies communication studies media and cultural studies international relations and political communication. | Communicating with the World Interaction between Chinese and International Media

GBP 36.99
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Political Internet State and Politics in the Age of Social Media

Political Internet State and Politics in the Age of Social Media

This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet a global technology in framing debates on the idea of the nation state especially India as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change particularly by the underprivileged to go beyond caste class gender and other oppressive social structures. A tract for our times this book will interest scholars and researchers of politics media studies popular culture sociology international relations as well as the general reader. | Political Internet State and Politics in the Age of Social Media

GBP 39.99
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Media Technology and Cultures of Memory Mapping Indian Narratives

Media Technology and Cultures of Memory Mapping Indian Narratives

Media Technology and Cultures of Memory studies narrative memories in India through oral chirographic and digital cultures. It examines oral cultures of memory culled from diverse geographical and cultural landscapes of India and throws light on multiple aspects of remembering and registering the varied cultural tapestry of the country. The book also explores themes such as oral culture and memory markers; memory and its paratextual services; embodied memory practices in the cultural traditions; between myths and monuments; literary and lived experiences; print culture and memory markers; marginalized memories in hagiographies; displaying memories online; childhood trauma memory and flashbacks; and the politics of remembering and forgetting. Rich in case studies from across India this interdisciplinary book is a must-read for scholars and researchers of cultural studies sociology political science English literature South Asian studies social anthropology social history and post-colonial studies. | Media Technology and Cultures of Memory Mapping Indian Narratives

GBP 130.00
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New Media and Public Diplomacy Political Communication in India the United States and China

New Media and Public Diplomacy Political Communication in India the United States and China

This book examines the role of new media and digital technologies in public diplomacy and political communication. Exploring political communication in India as well as in the US and China it highlights the fundamental changes that new technology has brought about in public diplomacy. While facilitating direct engagement with constituents and tapping into territories and audiences which were harder to reach before the new media’s power to influence perceptions has revolutionised public diplomacy and engagement like never before. While managing national brands utilizing digital tools has emerged imperative for contemporary nation states they are equally engaged in online disinformation and influence campaigns. This book analyzes these activities and also emphasizes the critical role of social media in defining and shaping political attitudes while empowering the ordinary public and the leadership alike. The author through examples from India the US and China also examines the challenges of using digital tools in diplomacy and its effects on democracies across the world. Lucid and engaging this book will be an essential read for students and scholars of communication studies political studies diplomacy and foreign policy defence and strategic analysis media and culture studies and international relations. | New Media and Public Diplomacy Political Communication in India the United States and China

GBP 36.99
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Media and Nation Building in Twentieth-Century India Life and Times of Ramananda Chatterjee

Media and Nation Building in Twentieth-Century India Life and Times of Ramananda Chatterjee

This book profiles twentieth-century India through the life and times of Ramananda Chatterjee – journalist influencer nationalist. Through a reconstruction of his history the book highlights the oft-forgotten role of media in the making of the idea of India. It shows how early twentieth-century colonial India was a curious melee of ideas and people – a time of rising nationalism as well as an influx of Western ideas; of unprecedented violence and compelling non-violence; of press censorship and defiant journalism. It shows how Ramananda Chatterjee navigated this world and went beyond the traditional definition of the nation as an entity with fixed boundaries to anticipate Benedict Anderson and Ernest Gellner. The volume also examines the wide reach and scope of his journals in English Hindi and Bengali which published the likes of Rabindranath Tagore Subhash Bose Abanindranath Tagore Nandalal Bose Ananda Coomaraswamy the scientist J. C. Bose and Zhu Deh the co-founder of the Chinese Red Army. He also published India in Bondage by the American Unitarian minister J. T. Sunderland which resulted in his arrest. An intriguing behind-the-scenes look of early twentieth-century colonial India this book will be of great interest to scholars and researchers of history modern South Asia and media and cultural studies. | Media and Nation Building in Twentieth-Century India Life and Times of Ramananda Chatterjee

GBP 38.99
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Community Newspapers in India Manifestations and Metamorphosis

Community Newspapers in India Manifestations and Metamorphosis

This book provides a comprehensive account of community newspapers in India discussing their reach practices management and influence on communities. It focuses on the core characteristics associated with community media such as access and participation advocacy and self-management among other. With the help of detailed case studies of two established newspapers – Khabar Lahariya and Namaskar the book highlights the unique aspects of their rhizomatic expansion and the practices for social change. By examining their manifestations and metamorphosis the book shows how community media is fluid and evolves with time owing to diverse motivations. The author also examines themes such as media democracy and citizens engagement; role of alternative media and the diversity of practices and profiles to highlight the relevance identity and purpose of alternative media in general and community newspapers in particular. This book will be of interest to scholars and researchers of media studies journalism and mass communication political studies development studies law and South Asian studies. It will also be useful to NGOs and CSOs working in the areas of community engagement social development and empowerment and literacy. | Community Newspapers in India Manifestations and Metamorphosis

GBP 130.00
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Regional Language Television in India Profiles and Perspectives

Regional Language Television in India Profiles and Perspectives

This book examines the evolution and journey of regional language television channels in India. The first of its kind it looks at the coverage uniqueness ownership and audiences of regional channels in 14 different languages across India covering Hindi Bengali Marathi Telugu Tamil Urdu Assamese Bhojpuri Gujarati Kannada Kashmiri Odia Punjabi and Malayalam. It brings together researchers scholars media professionals and communication teachers to document and reflect on language as the site of culture politics market and social representation. The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries state language identities and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce contemporary challenges mass media technology and future relevance. Rich in empirical data this book will be an essential read for scholars and researchers of media studies television studies communication studies sociology political studies language studies regional studies and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting journalists and television channels. | Regional Language Television in India Profiles and Perspectives

GBP 38.99
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Humour and the Performance of Power in South Asia Anxiety Laughter and Politics in Unstable Times

Humour and the Performance of Power in South Asia Anxiety Laughter and Politics in Unstable Times

This book critically examines the role and politics of humour and the performance of power in South Asia. What does humour do and how does it manifest when lived political circumstances experience ruptures or instability? Can humour that emerges in such circumstances be viewed as a specific narrative on the nature of democracy in the region? Drawing upon essays from India Sri Lanka and Bangladesh this volume discusses many crucial historical and contemporary themes including dance-drama performances in northern India; caste and stand-up comedy in India; cartoon narratives of citizens’ anxieties; civic participation through social media memes in Sri Lanka; media politics and humorous public in Bangladesh; the politics of performance in India; and the influence of humour and satire as political commentaries. The volume explores the impact of humour in South Asian folklore ritual performances media and journalism and online technologies. This topical and interdisciplinary book will be essential for scholars and researchers of cultural studies political science sociology and social anthropology media and communication studies theatre and performance studies and South Asian studies. | Humour and the Performance of Power in South Asia Anxiety Laughter and Politics in Unstable Times

GBP 35.99
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Integrated Advertising Promotion and Marketing Communicating in a Digital World

Integrated Advertising Promotion and Marketing Communicating in a Digital World

This book introduces the concepts perspectives and importance of integrated marketing communication (IMC). It presents the history of Indian advertising the strategic importance of IMC and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving Internet-driven social media–connected world the book covers all the important forms of communications used by business organizations touching upon key areas from marketing plans branding positioning and creative briefs to copywriting design. It takes the readers through the varied strands of IMC including advertising public relations direct marketing and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students scholars and marketing professionals as it covers a wide range of topics like communication strategies advertising marketing brand management media studies and public relations. | Integrated Advertising Promotion and Marketing Communicating in a Digital World

GBP 35.99
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Gender Citizenship and Identity in the Indian Blogosphere Writing the Everyday

Gender Citizenship and Identity in the Indian Blogosphere Writing the Everyday

This book examines the role of women bloggers in the Indian Blogosphere. It explores how women use new media technologies to create online spaces that share knowledge raise awareness and build communities. A unique work at the intersection of digital culture feminist theory and diaspora/transnationalism studies this book brings to light layered and complex issues such as identity gender performativity presentation of self migration and citizenship. This volume will be useful for scholars and researchers of cultural studies political studies gender studies women’s studies sociology diaspora studies feminist theory media and communication studies. | Gender Citizenship and Identity in the Indian Blogosphere Writing the Everyday

GBP 39.99
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Television Publics in South Asia Mediated Politics and Culture

Television Publics in South Asia Mediated Politics and Culture

Television has a prime role to play in the formation of discursive domains in the everyday life of South Asian publics. This book explores various television media practices social processes mediated political experiences and everyday cultural compositions from Bangladesh India Nepal Pakistan and Sri Lanka. With the help of country-specific case studies it captures a broad range of themes which foreground the publics and their real-life experiences of television in the region. The chapters in this book discuss gendered television spaces women seeking solace from television in pandemic the taboo in digital TV dramas television viewership and localizing publics changing viewership from television to OTT news and public perception of death redefining ‘the national’ theatrical television and post-truth television news among other key issues. Rich in ethnographic case studies this volume will be a useful resource for scholars and researchers of media and communication studies journalism digital media South Asian studies cultural studies sociology and social anthropology. | Television Publics in South Asia Mediated Politics and Culture

GBP 130.00
1

Globalization and Sense-Making Practices Phenomenologies of the Global Local and Glocal

Globalization and Sense-Making Practices Phenomenologies of the Global Local and Glocal

This book presents a critical analysis of sense-making practices through an exploration of acoustic creative and artistic spaces. It studies how local cultures of sight hearing smell taste and touch are impacted by global discourses and media such as television popular music digital media and literature. The authors look at sense-making practices and spatial discourses through an interconnected discussion on thought and experience that seeks to present a multidimensional cartography of the global the local and the glocal to closely analyze the phenomenon of globalization. The volume is an investigation of the possibilities of alternate sustainable modes of being and existing in a world which requires a unified ethical biopolitical worldview that challenges the disparity of its fragments while speculating on their synesthetic conditionality. A unique contribution the book will be of interest to scholars and researchers of English literature media studies cultural studies literary cultures post-colonial studies globalization studies philosophy critical theory sociology and social anthropology. | Globalization and Sense-Making Practices Phenomenologies of the Global Local and Glocal

GBP 130.00
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Cultural Studies in India

Cultural Studies in India

This volume discusses the development of cultural studies in India. It shows how inter-disciplinarity and cultural pluralism form the basis of this emerging field. It deals with contemporary debates and interpretations of post-colonial theory subaltern studies Marxism and post-Marxism nationalism and post-nationalism. Drawing upon literature linguistics history political science media and theatre studies and cultural anthropology it explores themes such as caste indigenous peoples vernacular languages and folklore and their role in the making of historical consciousness. A significant intervention in the area this book will be useful to scholars and students of cultural studies and theory literature history cultural anthropology sociology and media and mass communication as well as the general reader.

GBP 46.99
1

Televising Religion in India An Anthropological Reading

Televising Religion in India An Anthropological Reading

This book explores how religion manifests itself in television. It focuses on how religious traditions practices and discourses have been incorporated into non-religious television programmes and how they bring both the community and the media into the fold of religion. The volume traces the cultural and institutional history of television in the state of Sikkim India to investigate how it became part of the cultural life of the communities. The author analyses three televised shows that captured the community's imagination and became ceremonial and religious engagement. Through these case studies he highlights how rituals and myths function in mass media how traditional institutions and religious practices redefine themselves through their association with the visual mass medium and how identities based on religion cultural tradition and politics are reinforced transformed and amplified through television. The book further analyses the engagement of televised religion with audiences its reach relevance and contents and its relationship with urbanity tradition and identity. This volume will be of interest to students and researchers of media and communication studies cultural studies religious studies sociology cultural anthropology and history. | Televising Religion in India An Anthropological Reading

GBP 38.99
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Literature and the War on Terror Nation Democracy and Liberalisation

Literature and the War on Terror Nation Democracy and Liberalisation

This book examines cultural imaginations post 9/11. It explores the idea of a religious community and its multifaceted representations in literature and popular culture. The essays in the volume focus on the role of literature film music television shows and other cultural forms in opening up spaces for complex reflections on identities and cultures and how they enable us to rethink the ‘trauma of familiarity’ post-traumatic heterotopias religious extremism and the idea of the ‘neighbour’ in post-9/11 literary and cultural imagination. The volume also probes the intersections of religion popular media televised simulacrum and digital martyrdom in the wake of 9/11. It also probes the simulation of new- age media images with reference to the creation and dissemination of ‘martyrs’ the languages of grief religionisation of terrorism islamophobia religious stereotypes and the reading of comics in writing the terror. An essential read the book reclaims and reinterprets the alternative to a Eurocentric/Americentric understanding of cultural and geopolitical structures of global designs. It will be of great interest to researchers of literature and cultural studies media studies politics film studies and South Asian studies. | Literature and the War on Terror Nation Democracy and Liberalisation

GBP 36.99
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Singular Selves An Introduction to Singles Studies

Singular Selves An Introduction to Singles Studies

This book examines for perhaps the first time singlehood at the intersections of race media language culture literature space health and life satisfaction. It adopts an interdisciplinary approach borrowing from sociology literary studies medical humanities race studies linguistics demographic studies and critical geography to understand singlehood in the world today. This collection of essays aims to establish the discipline of Singles Studies finding new ways of examining it from various disciplinary and cultural perspectives. It begins with laying the field and then moves on to critically look at how race has shaped the way we understand singlehood in the West and how class age gender privilege and the media play a role in shaping singlehood. It argues for a need for increased interdisciplinarity within the field for example analyzing singlehood from the perspective of medical humanities. The volume also explores the role workplace living arrangements financial status and gender play in single people’s life satisfaction. With an interdisciplinary and transnational approach this interdisciplinary volume seeks to establish Singles Studies as a truly global discipline. This pathbreaking volume would be of interest to students and researchers of sociology literature linguistics media studies and psychology. | Singular Selves An Introduction to Singles Studies

GBP 35.99
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Claiming India from Below Activism and democratic transformation

Claiming India from Below Activism and democratic transformation

Going beyond electoral politics and government this volume broadens the scope of the functioning of democracy in India and explores citizens’ role in the implementation of public policy. It looks at the ways in which extra-parliamentary power monitoring devices such as public institutions citizens’ associations or assemblies and the mainstream and emerging forms of the media permeate through the political order. The volume: • brings participation and communication in governance and policy making to the centrestage; • examines case studies of state and citizen engagement from across India; and • presents perspectives of practitioners activists and scholars to provide a comprehensive view of the debates surrounding the idea of Indian democracy. This book will be useful to scholars and researchers in politics political science media studies public administration sociology and social anthropology as well as the interested general reader. | Claiming India from Below Activism and democratic transformation

GBP 46.99
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Brands and Branding Strategy to Build and Nurture Brands

Brands and Branding Strategy to Build and Nurture Brands

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching growing leveraging and managing brands in a global context the strategic decisions related to brand building and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior the research methods that every brand manager must be familiar with brand architecture portfolio brand equity and valuation. Branding requires vision to foresee logic to understand the market and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing Advertising and Brand Management Business Studies Business Communication Media and Journalism and Public Relations and for marketing professionals. It will help them understand fundamentals and practical application of brand management. | Brands and Branding Strategy to Build and Nurture Brands

GBP 35.99
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Chakshudana or Opening the Eyes Seeing South Asian Art Anew

Chakshudana or Opening the Eyes Seeing South Asian Art Anew

Chakshudana or rituals of opening the eyes are practiced across multiple South Asian communities by artists sculptors and priests. The ritual offers gods access to the mortal world. This practice applied to the study of material and visual culture offers a distinctive perspective to interrogate the complex engagements with paintings sculptures found objects fragments built environments and ecologies. This volume takes the process of seeing as its focus—to look closely remaining true to the object but also to see widely—from multiple subjective stances and diverse bodily engagements such as walking to dreaming glancing to looking askance hypnotic stares and to see beyond the visible. It examines art history through nuanced considerations of materiality aesthetics and regional specificities. The essays emerge from current research that builds on the contributions of Michael W. Meister W. Norman Brown Distinguished Professor of History of Art and South Asia Studies at the University of Pennsylvania whose works laid the foundations for the study of South Asian visual and material culture. The essays in this book underscore methodological resonances rather than privileging conventional categories of media or chronology exploring artistic media including temples and paintings as well as Bengali-quilted textiles manuscript ‘lozenges ’ and metal repousse. This volume part of the Visual Media and Histories Series will be of interest to students and researchers of history of art religious studies and history as well as the allied disciplines of anthropology and folklore studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons (CC-BY-NC-ND) 4. 0 license. | Chakshudana or Opening the Eyes Seeing South Asian Art Anew

GBP 130.00
1

The Routledge Companion to Sinhala Fiction from Post-War Sri Lanka Resistance and Reconfiguration

The Routledge Companion to Sinhala Fiction from Post-War Sri Lanka Resistance and Reconfiguration

This companion presents a critical collection of Sinhala resistance literature from Sri Lanka. It includes translated short stories and excerpts from Sinhala novels written after the civil war in the country. Featuring national award-winning writers the selected texts share a common theme of resistance as the writers write against an exclusivist nationalism that was propagated through mass media and platforms of party politics in Sri Lanka during the war. The volume addresses crucial issues such as the fate of civilians in war the role of religion in Sri Lankan polity media censorship the experience of women in war as well as the current education system and youth problems in present day Sri Lanka. It highlights an alternate discourse that runs among the ethnic Sinhala group and contributes to the overall movement towards peace and reconciliation among the different ethnic communities in Sri Lanka. A unique addition to the growing oeuvre of translated Sinhala literature the companion will be indispensable to students scholars and researchers of ethnic studies war and peace studies peace and conflict studies literature cultural studies political sociology and South Asian studies particularly those interested in Sri Lankan literature. | The Routledge Companion to Sinhala Fiction from Post-War Sri Lanka Resistance and Reconfiguration

GBP 205.00
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