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The Chinese Journals of L.K. Little 1943–54 An Eyewitness Account of War and Revolution Volume III

The Chinese Journals of L.K. Little 1943–54 An Eyewitness Account of War and Revolution Volume III

Lester Knox Little kept a detailed journal of his time in China and Taiwan. Covering the years 1943 to 1954 it provides important new insights about some of the most dramatic episodes in China’s mid-twentieth century history: Sino-Japanese military and economic competition China’s domestic political struggle between the Nationalist Party (Kuomintang) and the Chinese Communist Party and the post-war/Cold War balance of power in Southeast and East Asia. It also contains rich first-hand materials for understanding conditions in Chongqing and post-war Shanghai the last years of the Republic of China on the Chinese mainland and its early years in Taiwan and a new inner history of his beloved Chinese Maritime Customs Service. Little’s account with his insightful comments and explicit descriptions provides us with a continuous record from the viewpoint of a capable American citizen in Chinese employ who felt responsible for his Chinese and foreign colleagues and for the modernisation of ‘Free China’ as well as allowing a unique insight into the heart of government during a time of intense social and political change. In addition to the original texts this edition includes extensive explanatory notes providing detailed contextual information regarding the people and places mentioned. | The Chinese Journals of L. K. Little 1943–54 An Eyewitness Account of War and Revolution Volume III

GBP 44.99
1

Song of Two Worlds

The Spectacle of Clouds 1439–1650 Italian Art and Theatre

Feynman Path Integrals in Quantum Mechanics and Statistical Physics

Herbal Treatment of Major Depression Scientific Basis and Practical Use

Penetration and Permeability of Concrete Barriers to organic and contaminating liquids

Forty Years an Advertising Agent 1865-1905

Revival: Reconstruction and Education in Rural India (1932)

Quantum Field Theory Feynman Path Integrals and Diagrammatic Techniques in Condensed Matter

Managers of Discontent

Making a Difference in Marketing The Foundation of Competitive Advantage

Making a Difference in Marketing The Foundation of Competitive Advantage

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing with little expense the price of a little regarded fish from £0. 15 a kilo to £1. 00. As with many other disciplines which have great value this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms given plausibility by conveniently invented metrics and an emphasis on the rational and conscious over the emotional and unconscious despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology neurology and behavioural economics. Rather than simply embracing these advances the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation illustrated by case histories and the advances in the related fields referred to particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing it has tried to follow Einstein’s advice to be as simple as possible but no simpler. | Making a Difference in Marketing The Foundation of Competitive Advantage

GBP 56.99
1

Computer Algebra Concepts and Techniques

An International Perspective An International Perspective

The Benin Plaques A 16th Century Imperial Monument

A Dictionary of the History of Medicine

A Dictionary of the History of Medicine

This is a unique extensively illustrated dictionary of terms people events and dates spanning the entire history of medicine. It is a monumental work of scholarship totaling some 700 double-column pages with a large number of rare and exceptional illustrations from many original sources painstakingly compiled over years of far-searching inquiry involving more than 5 000 books and hundreds of journals. It is a major resource of hard-to-find information about notable medical figures instruments conditions procedures and dates and a storehouse of captivating anecdotes and background material. The book contains a wealth of material for concise historical introductions to a broad range of subjects and is the sine qua non authority on both well and little known facts of medical history. With this single volume-an unprecedented tour de force representing more than 7 000 hours of exhaustive research-clinicians and researchers from all fields of medicine can quickly and easily find authoritative detailed definitions and descriptions with dates of medical terms and of the people and events contributing to the development of medicine from earliest times to the present day. The entries range widely from such as abacterial pyuria to zygote including Latin and Greek origins of terms compact biographies with dates eponymic information of all kinds and rarely seen drawings and photographs of antique medical instruments and little-known conditions. | A Dictionary of the History of Medicine

GBP 59.99
1

Tire Engineering An Introduction

A First Course in Logic

Post-Tensioned Concrete Floors

Design for Mental and Behavioral Health

Renewable Energy Systems Fundamentals and Source Characteristics

Development and the Law A Guide for Construction and Property Professionals

Streamflow Measurement

Revival: Law in the Modern State (1921)

Revival: Beethoven (1933)