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Extreme Environments Unique Ecosystems – Amazing Microbes

Extreme Environments Unique Ecosystems – Amazing Microbes

The book Extreme Environments: Unique Ecosystems – Amazing Microbes is an attempt to showcase the uniqueness of extremophiles the largely unexplored group that has the abilities to function in hostile conditions and represent the very ancient life forms that thrived on earth billions of years ago. The book covers a wide range of research achievements in the field of microbiology of extreme environments right from the conventional approaches of cultivation to recently evolved high throughput sequencing technologies. The book provides a broad spectrum of information about the taxonomy physiology ecology and biotechnological applications of extremophiles from various extreme environments across the globe. | Extreme Environments Unique Ecosystems – Amazing Microbes

GBP 59.99
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Extreme Value Modeling and Risk Analysis Methods and Applications

Extreme Value Modeling and Risk Analysis Methods and Applications

Extreme Value Modeling and Risk Analysis: Methods and Applications presents a broad overview of statistical modeling of extreme events along with the most recent methodologies and various applications. The book brings together background material and advanced topics eliminating the need to sort through the massive amount of literature on the subject. After reviewing univariate extreme value analysis and multivariate extremes the book explains univariate extreme value mixture modeling threshold selection in extreme value analysis and threshold modeling of non-stationary extremes. It presents new results for block-maxima of vine copulas develops time series of extremes with applications from climatology describes max-autoregressive and moving maxima models for extremes and discusses spatial extremes and max-stable processes. The book then covers simulation and conditional simulation of max-stable processes; inference methodologies such as composite likelihood Bayesian inference and approximate Bayesian computation; and inferences about extreme quantiles and extreme dependence. It also explores novel applications of extreme value modeling including financial investments insurance and financial risk management weather and climate disasters clinical trials and sports statistics. Risk analyses related to extreme events require the combined expertise of statisticians and domain experts in climatology hydrology finance insurance sports and other fields. This book connects statistical/mathematical research with critical decision and risk assessment/management applications to stimulate more collaboration between these statisticians and specialists. | Extreme Value Modeling and Risk Analysis Methods and Applications

GBP 44.99
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Wind Loading of Structures

Wind Loading of Structures

Wind forces from extreme wind events are the dominant loading for many parts of the world exacerbated by climate change and the continued construction of tall buildings and structures. This authoritative source for practising and academic structural engineers and graduate students ties the principles of wind loads on structures to the relevant aspects of meteorology bluff-body aerodynamics probability and statistics and structural dynamics. This new edition covers: Climate change effects on extreme winds – particularly those from tropical cyclones hurricanes and typhoons Modelling of potential wind vulnerability and damage Developments in extreme value probability analysis of extreme wind speeds and directions Explanation of the difference between ‘return period’ and ‘average recurrence interval’ as well as ‘bootstrapping’ techniques for deriving confidence limits Wind over water and profiles and turbulence in non-synoptic winds An expanded chapter on internal pressures produced by wind for various opening and permeability scenarios Aerodynamic shaping of high- and low-rise buildings Recent developments in five major wind codes and standards A new chapter on computational fluid dynamics (CFD) as applied to wind engineering A greatly expanded appendix providing the basic information on extreme wind climates for over 140 countries and territories Additional examples for many chapters in this book | Wind Loading of Structures

GBP 66.99
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Concrete Structures Subjected to Impact and Blast Loadings and Their Combinations

Concrete Structures Subjected to Impact and Blast Loadings and Their Combinations

Although much research focuses on investigating the responses of reinforced concrete (RC) structures under sole impact or blast loads the responses of RC structures under a combination of impact and blast loads currently represent a gap in our knowledge. The combined actions of impact and blast loadings may be applied to RC structures during accidental or intentional collision of vessels vehicles etc. carrying explosive materials. A comprehensive study on the vulnerability of various structural members is carried out using finite element (FE) simulations under combination of impact and blast loads with the variations of various loading- and structural-related parameters and key parameters. This book introduces various structural analysis approaches for concrete structures when subjected to extreme loads such as impact and blast loadings. The theory of the combinations of impact and blast loads is proposed that can provide primary insights to the specific readers to develop new ideas in impact and blast engineering including combined actions of extreme loads arising from real-world intentional or accidental events. This book will be of value to students (undergraduate or postgraduate) engineers and researchers in structural and civil engineering and specifically those who are studying and investigating the performances of concrete structures under extreme loads. | Concrete Structures Subjected to Impact and Blast Loadings and Their Combinations

GBP 82.99
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Statistics for the 21st Century Methodologies for Applications of the Future

Statistics for the 21st Century Methodologies for Applications of the Future

A selection of articles presented at the Eighth Lukacs Symposium held at the Bowling Green State University Ohio. They discuss consistency and accuracy of the sequential bootstrap hypothesis testing geometry in multivariate analysis the classical extreme value model the analysis of cross-classified data diffusion models for neural activity estimation with quadratic loss econometrics higher order asymptotics pre- and post-limit theorems and more. | Statistics for the 21st Century Methodologies for Applications of the Future

GBP 44.99
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Advances in Urban Flood Management

Advances in Urban Flood Management

One of the effects of global climate change is the increasing variability of extreme flood events and cyclones. Current measures to mitigate flood impacts particularly in the urban environment are based on previously-planned flood risk intervals and no longer provide sufficient protection. Being prepared for unexpected changes and extreme flood events asks for a paradigm shift in current strategies to avoid and manage flood disasters. In order to stem the increasing impact of urban floods a major rethink of current planning and flood management policies and practice is required taking into account different spatial and temporal scales. This book addresses a broad spectrum of relevant issues in the emerging field of urban flood management. It may act as a stimulus for further research and development in urban flood management while informing and engaging stakeholders in the promotion of integrated and cooperative approaches in water management. An interdisciplinary approach which will be of interest to all those who are active in water risk and urban management. | Advances in Urban Flood Management

GBP 59.99
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Extremophiles From Biology to Biotechnology

Extremophiles From Biology to Biotechnology

Highly recommended by CHOICE Oct 2018Extremophiles are nature’s ultimate survivors thriving in environments ranging from the frozen Antarctic to abyssal hot hydrothermal vents. Their lifeforms span bacteria to fishes and are categorized as halophiles from hypersaline environments acidophiles from acidic waters psychrophiles from cold habitats and thermophiles from warm waters. Extremophiles: From Biology to Biotechnology comprehensively covers the basic biology physiology habitats secondary metabolites for bioprospecting and biotechnology of these extreme survivors. The chapters focus on the novel genetic and biochemical traits that lend these organisms to biotechnological applications. Couples studies of marine extremophile biology/genomics and extremophile culture for biotechnological applications with the latest advances in bio-prospecting and bio-product developmentIncludes practical experiments that a laboratory can use to replicate extreme habitats for research purposesPresents latest advances in extremophile genomics to give the reader a better understanding of the regulatory mechanisms of extremophilesOffers insights into the production of commercially important extremozymes carotenoids bioactive compounds and secondary metabolites of medicinal value. This unique guide serves as a resource for biotechnologists who wish to explore extremophiles for their commercial potential as well as a valuable reference for teaching undergraduate graduate and postgraduate students. | Extremophiles From Biology to Biotechnology

GBP 48.99
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Multivariate Calculus

Multivariate Calculus

This book is a compilation of all basic topics on functions of Several Variables and is primarily meant for undergraduate and post graduate students. Topics covered are: Limits continuities and differentiabilities of functions of several variables. Properties of Implicit functions and Jacobians. Extreme values of multivariate functions. Various types of integrals in planes and surfaces and their related theorems including Dirichlet and Liouville’s extension to Dirichlet. Print edition not for sale in South Asia (India Sri Lanka Nepal Bangladesh Pakistan or Bhutan) | Multivariate Calculus

GBP 82.99
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Alaska Dinosaurs An Ancient Arctic World

Alaska Dinosaurs An Ancient Arctic World

Anthony Fiorillo has been exploring the Arctic since 1998. For him like many others the Arctic holds the romance of uncharted territory extreme conditions and the inevitable epic challenges that arise. For Fiorillo however the Arctic also holds the secrets of the history of life on Earth and its fossils bring him back field season after field season in pursuit of improving human understanding of ancient history. His studies of the rocks and fossils of the Arctic shed light on a world that once was and provide insight into what might be. | Alaska Dinosaurs An Ancient Arctic World

GBP 44.99
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Tropical Pinnipeds Bio-Ecology Threats and Conservation

Tropical Pinnipeds Bio-Ecology Threats and Conservation

Pinnipeds are a fascinating group of marine mammals that play a crucial role as apex predators and sentinels of the functioning and health of marine ecosystems. They are found in the most extreme environments from the Polar regions to the tropics. Pinnipeds are comprised of about 34 species and of those at least 25% live permanently in tropical zones. This book reviews and updates current research on the biology marine ecology bio-monitoring and conservation of tropical pinniped populations including their behavior anthropogenic stressors and health. It also looks at challenges to be faced for the conservation of tropical pinnipeds many of which are threatened species. | Tropical Pinnipeds Bio-Ecology Threats and Conservation

GBP 44.99
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Nanoelectronics Quantum Engineering of Low-Dimensional Nanoensembles

Nanoelectronics Quantum Engineering of Low-Dimensional Nanoensembles

Brings the Band Structure of Carbon-Based Devices into the LimelightA shift to carbon is positioning biology as a process of synthesis in mainstream engineering. Silicon is quickly being replaced with carbon-based electronics devices are being reduced down to nanometer scale and further potential applications are being considered. While traditionally engineers are trained by way of physics chemistry and mathematics Nanoelectronics: Quantum Engineering of Low-Dimensional Nanoensembles establishes biology as an essential basic science for engineers to explore. Unifies Science and Engineering: from Quantum Physics to NanoengineeringDrawing heavily on published papers by the author this research-driven text offers a complete review of nanoelectronic transport starting from quantum waves to ohmic and ballistic conduction and saturation-limited extreme nonequilibrium conditions. In addition it highlights a new paradigm using non-equilibrium Arora’s Distribution Function (NEADF) and establishes this function as the starting point (from band theory to equilibrium to extreme nonequilibrium carrier statistics). The author focuses on nano-electronic device design and development including carbon-based devices and provides you with a vantage point for the global outlook on the future of nanoelectronics devices and ULSI. Encompassing ten chapters this illuminating text:Converts the electric-field response of drift velocity into current–voltage relationships that are driven by the presence of critical voltage and saturation current arising from the unidirectional drift of carriers Applies the effect of these scaled-down dimensions to nano-MOSFET (metal–oxide–semiconductor field-effect transistor)Considers specialized applications that can be tried through a number of suggested projects that are all feasible with MATLAB® codesNanoelectronics: Quantum Engineering of Low-Dimensional Nanoensembles contains the latest research in nanoelectronics identifies problems and other factors to consider when it comes to nanolayer design and application and ponders future trends. Print Versions of this book also include access to the ebook version. | Nanoelectronics Quantum Engineering of Low-Dimensional Nanoensembles

GBP 44.99
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Aerospace Clinical Psychology

Aerospace Clinical Psychology

Flight training and flying are hazardous activities that demand the most of human operators whether they be pilots or other factors (maintainers air traffic controllers managers regulators) involved in the complex aviation system. 'Aerospace Clinical Psychology' serves as a handbook for dealing with aviators and other operators those seen as patients as well as those functioning 'normally' who none-the-less wish to improve their performance. This book has much to offer the audiences who intersect the Human Factors and clinical areas of aviation and operators in extreme environments. It deftly defines specific touchstone areas such as selection training accident investigation measurement and testing and practical interventions. The little-margin-for-error realm of aviation exposes operators to stress and risk on a daily basis. 'Aerospace Clinical Psychology' provides a blueprint for combining the talents of clinical psychologists with flight surgeons and Human Factors practitioners to enhance safety and efficiency.

GBP 48.99
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Insect Molecular Biology and Ecology

Insect Molecular Biology and Ecology

Insects represent the most abundant and diverse animal group on Earth. The number of described species is more than one million and up to ten million are estimated. Insects have one of the widest distributions in the world because they have adapted to extreme ranges of environments. Molecular ecology studies ecological processes based on the analysis of biomacromolecules particularly DNA RNA and proteins but also of low-molecular weight signal compounds. Molecular ecology uses the exciting opportunities offered by the tools of molecular biology. The book presents current entomological research where molecular tools help to advance traditional ecological studies. Chapters include ones on insect–insect and insect–plant interactions on mechanisms of environmental adaptation or on the use of insect biotechnology in pest and vector control. The book helps to combine powerful methods in molecular biology with exciting issues in ecology to understand why insects became masters of survival. | Insect Molecular Biology and Ecology

GBP 44.99
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Patent Laws for Scientists and Engineers

Patent Laws for Scientists and Engineers

Although many texts attempt to explain intellectual property law to scientists and engineers they are ineffective because they fail to present the subject within the proper scope; they are either too expansive or too detailed for the needs of researchers and inventors. Instead of giving a mile-high view of all types of intellectual property or at the other extreme turning readers into pseudo-patent attorneys Patent Law for Scientists and Engineers provides researchers and students with an understanding of the aspects of patent law necessary to work with patent professionals and enhance patent coverage. The editor has structured the text so it can be easily integrated into a reader's research routine. Each chapter supports the issues discussed with fact patterns that emphasize the steps necessary to protect patent rights. The book describes actual scenarios encountered by scientists and engineers highlighting the protection of latent patent rights that may exist within an invention or technical solution. | Patent Laws for Scientists and Engineers

GBP 59.99
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Everyday Ethics A Case Study Analysis

Everyday Ethics A Case Study Analysis

This book expands the current discussion on ethics addressing the gap between headline ethics cases which are often extreme and taken from a business context and the everyday ethical challenges that we all face in school work relationships and communities. Case studies throughout demonstrate concepts and provide opportunities for readers to apply theory as they consider everyday issues such as the temptation to lie about an arrest on a job application peer pressure to steal or drink and the implications of ratting out a classmate who is cheating or a co-worker who is stealing. By including a broad array of ethical challenges this book makes ethics more accessible to the reader. Drawing from several academic disciplines including social psychology and organizational behavior this book explores the personal and environmental factors that influence our ethical decision-making. The book is appropriate for ethics courses in an array of disciplines as well as anyone interested in ethical challenges. | Everyday Ethics A Case Study Analysis

GBP 48.99
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Plant Tolerance to Environmental Stress Role of Phytoprotectants

Plant Tolerance to Environmental Stress Role of Phytoprotectants

Global climate change affects crop production through altered weather patterns and increased environmental stresses. Such stresses include soil salinity drought flooding metal/metalloid toxicity pollution and extreme temperatures. The variability of these environmental conditions pared with the sessile lifestyle of plants contribute to high exposure to these stress factors. Increasing tolerance of crop plants to abiotic stresses is needed to fulfill increased food needs of the population. This book focuses on methods of improving plants tolerance to abiotic stresses. It provides information on how protective agents including exogenous phytoprotectants can mitigate abiotic stressors affecting plants. The application of various phytoprotectants has become one of the most effective approaches in enhancing the tolerance of plants to these stresses. Phytoprotectants are discussed in detail including information on osmoprotectants antioxidants phytohormones nitric oxide polyamines amino acids and nutrient elements of plants. Providing a valuable resource of information on phytoprotectants this book is useful in diverse areas of life sciences including agronomy plant physiology cell biology environmental sciences and biotechnology. | Plant Tolerance to Environmental Stress Role of Phytoprotectants

GBP 44.99
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Game Audio Programming 2 Principles and Practices

Game Audio Programming 2 Principles and Practices

Welcome to the second volume of Game Audio Programming: Principles and Practices – the first series of its kind dedicated to the art of game audio programming! This volume features more than 20 chapters containing advanced techniques from some of the top game audio programmers and sound designers in the industry. This book continues the tradition of collecting more knowledge and wisdom about game audio programming than any other volume in history. Both audio programming beginners and seasoned veterans will find content in this book that is valuable with topics ranging from extreme low-level mixing to high-level game integration. Each chapter contains techniques that were used in games that have shipped and there is a plethora of code samples and diagrams. There are chapters on threading DSP implementation advanced middleware techniques in FMOD Studio and Audiokinetic Wwise ambiences mixing music and more. This book has something for everyone who is programming audio for a game: programmers new to the art of audio programming experienced audio programmers and those souls who just got assigned the audio code. This book is for you! | Game Audio Programming 2 Principles and Practices

GBP 44.99
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Sustainable Agriculture Advances in Technological Interventions

Sustainable Agriculture Advances in Technological Interventions

This new volume looks at the evolution and challenges of sustainable agriculture a field that is growing in use and popularity discussing some of the important ideas practices and policies that are essential to an effective sustainable agriculture strategy. The book features 25 chapters written by experts in crop improvement natural resource management crop protection social sciences and product development. The volume provides a good understanding of the use of sustainable agriculture and the sustainable management of agri-horticultural crops focusing on eco-friendly approaches such as the utilization of waste materials. Topics include ecofriendly plant protection measures climate change and natural resource management tools to mitigate the effect of extreme weather events agrochemical research and regulation soil carbon sequestration water and nutrient management in agricultural systems and more. Key features:Discusses sustainable agriculture within the framework of recent challenges in agricultureLooks at the development and diversification of crops and cultural practices to enhance biological and economic stabilityDiscusses innovative nanotechnologies in research and production technologiesHighlights the development of new varieties in agri-horticultural cropsDiscusses use of recent technologies for soil–plant–microbe–environment interactions. | Sustainable Agriculture Advances in Technological Interventions

GBP 82.99
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Coastal Engineering Processes Theory and Design Practice

Coastal Engineering Processes Theory and Design Practice

Effective coastal engineering is expensive but it is not as costly as neglect or ineffective intervention. Good practice needs to be based on sound principles but theoretical work and modelling also need to be well grounded in practice which is continuously evolving. Conceptual and detailed design has been advanced by new industry publications since the publication of the second edition. This third edition provides a number of updates: the sections on wave overtopping have been updated to reflect changes brought in with the recently issued EurOtop II manual; a detailed worked example is given of the calculation of extreme wave conditions for design; additional examples have been included on the reliability of structures and probabilistic design; the method for tidal analysis and calculation of amplitudes and phases of harmonic constituents from water level time series has been introduced in a new appendix together with a worked example of harmonic analysis; and a real-life example is included of a design adapting to climate change. This book is especially useful as an information source for undergraduates and engineering MSc students specializing in coastal engineering and management. Readers require a good grounding in basic fluid mechanics or engineering hydraulics and some familiarity with elementary statistical concepts. | Coastal Engineering Processes Theory and Design Practice

GBP 52.99
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The Anti-Oedipus Complex Lacan Critical Theory and Postmodernism

The Anti-Oedipus Complex Lacan Critical Theory and Postmodernism

The Anti-Oedipus Complex critically explores the post-‘68 dramatic developments in Freudo-Lacanian psychoanalysis and cultural theory. Beginning with the decline of patriarchy and the master exemplified by Freud’s paean for the Father the revolutionary path was blown wide open by anti-psychiatry schizoanalysis and radical politics the complex antinomies of which are traced here in detail with the help of philosophers such as Nietzsche Baudrillard Levinas Steiner Žižek Badiou Derrida and Girard as well as theologians analysts writers musicians and film makers. In this book Rob Weatherill starting from the clinic considers the end of hierarchies the loss of the Other new subjectivities so-called ‘creative destruction’ the power of negative thinking revolutionary action divine violence and new forms of extreme control. Where does this leave the psychoanalytic clinic – adrift in postmodern indifference? Does the engagement of the Radical Orthodoxy movement offer some hope? Or should we re-situate psychoanalysis within a ‘genealogy of responsibility’ (Patočka / Derrida) as it emerges out of the sacred demonic via Plato and Christianity? The Anti-Oedipus Complex will be of interest to psychoanalysts psychotherapists counsellors social workers and scholars in critical theory philosophy cultural theory literary theory and theology. | The Anti-Oedipus Complex Lacan Critical Theory and Postmodernism

GBP 46.99
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Conveyors Application Selection and Integration

Conveyors Application Selection and Integration

This new edition continues on its journey of being an introduction to the wide variety of conveyor types and application methods available. It discusses conveyor and system design and in its new edition expands on information about sorters and motorized roller conveyors new information on robotic interfaces as well as some of the trade-offs made when conveyor design rules are intentionally broken. Each chapter now also includes questions and problems to help reinforce the material covered. Conveyors: Application Selection and Integration includes a pictorial of various installations of conveyors in detail that the reader can model after. It presents common application mistakes made and discusses how the reader can avoid them in the future during the integration process. The book focuses on conveyor application information that is offered in just this book and discusses the effect that extreme temperatures have while providing real-life examples of conveyor system design that may at times break common design rules. This book is a resource for engineers managers and executives who want to gain a better understanding of conveyors and their application. It is also for colleges and universities that offer industrial and/or manufacturing engineering curricula. | Conveyors Application Selection and Integration

GBP 74.99
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Analysis and Performance of Engineering Materials Key Research and Development

Analysis and Performance of Engineering Materials Key Research and Development

This new book facilitates the study of problematic chemicals in such applications as chemical fate modeling chemical process design and experimental design. It provides a valuable overview of current chemical processes products and practices and analyzes theories to formulate and prove physicochemical principles. It addresses the production and application of polymers including chemical physicochemical and purely physical methods of examination. Topics include:• Radiotransparent fiberglass plastic products based on highly cross-linked polymer matrices• Properties and development of hyaluronan (HA) for pharmaceutical applications • Adhesive bonding of steel sheets treated by nitrooxidation in comparison with nontreated steel• Results of simulation by the Monte Carlo method of kinetics of three-dimensional free-radical polymerization of tetrafunctional monomers (TFM)• Elastomeric compositions based on systems with functionally active components for extreme conditions• Experimental research on efficient clearing of gas emissions in the manufacture of ceramic materials• The use of solar cells in the manufacture of textile materials• Ceramization of polymer compositions as a method for flame retardancy in materialsThe important research found in this book will aid scientists and researchers in developing improved engineering materials. The book’s coverage of a broad spectrum of key developments can be applied in industrial chemistry biochemistry and materials science. | Analysis and Performance of Engineering Materials Key Research and Development

GBP 82.99
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Agnes's Jacket A Psychologist's Search for the Meanings of Madness.Revised and Updated with a New Epilogue by the Author

Agnes's Jacket A Psychologist's Search for the Meanings of Madness.Revised and Updated with a New Epilogue by the Author

In a Victorian-era German asylum seamstress Agnes Richter painstakingly stitched a mysterious autobiographical text into every inch of the jacket she created from her institutional uniform. Despite every attempt to silence them hundreds of other psychiatric patients have managed to get their stories out or to publish them on their own. Today in a vibrant network of peer-advocacy groups all over the world those with firsthand experience of emotional distress are working together to unravel the mysteries of madness and to help one another recover. Agnes’s Jacket tells their story focusing especially on the Hearing Voices Network (HVN) an international collaboration of professionals people with lived experience and their families and friends who have been working to develop an alternative approach to coping with voices visions and other extreme states that is empowering and useful and does not start from the assumption that such people have a chronic illness. A vast gulf exists between the way medicine explains psychiatric conditions and the experiences of those who suffer. Hornstein’s work helps us to bridge that gulf guiding us through the inner lives of those diagnosed with schizophrenia bipolar illness depression and paranoia and emerging with nothing less than a new model for understanding one another and ourselves. | Agnes's Jacket A Psychologist's Search for the Meanings of Madness. Revised and Updated with a New Epilogue by the Author

GBP 48.99
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Running Events Policies Marketing and Impacts

Running Events Policies Marketing and Impacts

This is the first book to critically examine the relationship between running events in local national and international welfare policy their marketing and management and the resulting social impacts. Drawing on original empirical research the book presents a series of illustrative case studies with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events the book presents data from around the world including five European countries the US and China. It covers different types of events from big city marathons to community park runs and new types of events such as path and trail runs night runs ultra runs extreme runs and obstacle runs presenting a typology of running events that will help shape the future analysis of this rapidly growing sector. The book also examines the market for running events runners’ socio-demographic profiles the main management and marketing approaches and techniques used by organisers and the socio-economic impacts of running events such as the effect on people’s attitudes and behaviours organisational planning city promotion and social interactions. Running events are central to sport at all levels from grassroots to professional so this book is essential reading for any student researcher or practitioner working in sport management sport development sport policy the sociology of sport or event studies. | Running Events Policies Marketing and Impacts

GBP 44.99
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The Handbook of Attitudes Volume 1: Basic Principles 2nd Edition

The Handbook of Attitudes Volume 1: Basic Principles 2nd Edition

Attitudes are evaluations of people places things and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy how to travel to work or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet attitudes beliefs and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something say rich people may be sufficient to make another person favor it. People’s own actions also influence their attitudes such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative critical surveys of theory and research about attitudes beliefs persuasion and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes the beliefs and behaviors to which they are linked and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes influences of attitudes on behavior and communication and persuasion. The second volume covers applications to measurement behavior prediction and interventions in the areas of cancer HIV substance use diet and exercise as well as in politics intergroup relations aggression migrations advertising accounting education and the environment. | The Handbook of Attitudes Volume 1: Basic Principles 2nd Edition

GBP 84.99
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