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Media Law

Media Law

The aim of this book is to analyse media law in relation to specific areas both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the English media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2. The structure of this book bridges the gap between a traditional textbook and practitioner work and provides a book which will be of interest to law degree and LPC students and practitioners.

GBP 160.00
1

Media Sociology

Media Sociology

The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media looking in particular at the arguments about the effects of television video comics newspapers and radio on their audiences. He explains how media organizations work how 'news' is manufactured and what the political and commercial constraints can be. He discusses the likely impact on new technologies including satellite and cable television on the media industry. The final chapter is about methods of studying the media such as 'uses and gratifications' content analysis semiology and structural approaches. | Media Sociology

GBP 170.00
1

Media Literacy and Media Education Research Methods A Handbook

Media Literacy and Media Education Research Methods A Handbook

This handbook interrogates the foundations of media literacy and media education research from a methodological standpoint. It provides a detailed illustrated overview of key methods used in the study of media literacy and media education. Further it reveals the diversity of this research field and organizes this diversity by using three categories of investigation: media practices educational initiatives and prescriptive discourses. The book offers valuable reference points and tools for exploring the range of research methods used to study media literacy and media education and how these methods connect to epistemological stances theoretical frameworks and research questions. It serves as a guide for researchers who wish to position themselves reflect on the methods they use or are considering using and compare and contrast them against alternative or complementary approaches. After reading this book readers will be better able to identify and define the objects of study in media literacy and media education research the preferred ways of conducting investigations the phenomena issues and dimensions that these are likely to bring to light and the knowledge that they generate. This comprehensive and up-to-date overview of the field of media literacy education research methods will be of great interest to scholars and students of education studies media studies media literacy cognitive science and communication studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution (CC-BY) 4. 0 International license. | Media Literacy and Media Education Research Methods A Handbook

GBP 130.00
1

Social Media for Progressive Public Relations

Social Media for Progressive Public Relations

This edited book presents a comprehensive research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives and in so doing provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement progressive management use of social media channels business influence social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars researchers and students of PR and communications.

GBP 120.00
1

Privacy Trust and Social Media

Privacy Trust and Social Media

Trust is important – it influences new technologies adoption and learning enhances using social media new technologies IoT and blockchain and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts theoretical underpinnings of privacy issues and trust on social media and empirically-validated trust-building practice on social media. Social Media Privacy Issues and Trust-building aims to bring together the theory and practice of social media privacy issues and trust. It offers a look at the current state of trust and privacy including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers students at an advanced level and academics in the fields of business ethics entrepreneurship management of technology and innovation marketing and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues. | Privacy Trust and Social Media

GBP 140.00
1

Social Media Critical Discourse Studies

Social Media Critical Discourse Studies

Critical Discourse Studies (CDS) aims to enhance our understanding of how discourse figures in social processes social structures and social change. This book is in response to specific changes in mediation technologies of discourse brought about by the significant concentration of discursive practices within the paradigm of social media communication. This book addresses this participatory media context against a broadly defined tradition in CDS its aspirations assumptions and critique. It views discourse as forms of structured representations across a range of modalities of communication including the emerging meaning‐making artefacts and practices across social media. It aspires to provide an overview of the key considerations in doing CDS on social media spaces. The book firstly provides a set of aspiration signposting the parameters of doing social media CDS followed by critical explorations of a number of contemporary case studies of digital discourses around identity politics and representation. It includes various social media communication including YouTube Instagram Wikipedia and Twitter. The book will be of interest to researchers and advanced students of linguistics politics sociology communication studies media and cultural studies and science and technology studies. It was originally published as a special issue of the journal Critical Discourse Studies. | Social Media Critical Discourse Studies

GBP 120.00
1

Media Law and Ethics

Media Law and Ethics

This comprehensive textbook provides a thoughtful introduction to both the legal and ethical considerations relevant to students pursuing careers in communication and media. The fully revised sixth edition continues to integrate fundamental legal and ethical principles with cases and examples from both landmark moments and recent history. It expands upon the previous edition's exploration of international and non-U. S. law introduces a new chapter on digital and social media and incorporates discussion of new technologies and media throughout its coverage of core topics such as privacy intellectual property defamation and commercial speech. Coverage of contemporary court cases and congressional hearings brings readers up to date on the evolving discussion surrounding Facebook Twitter and today’s other major online players. This hybrid textbook is ideal for undergraduate and graduate courses in media and communication that combine law and ethics. Online resources including study guides and sample teaching materials are available at www. routledge. com/9780367748562 | Media Law and Ethics

GBP 94.99
1

International Handbook of Media Literacy Education

International Handbook of Media Literacy Education

At the forefront in its field this Handbook examines the theoretical conceptual pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis evaluation and assessment it incorporates new literacies emerging around connective technologies mobile platforms and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted with contributors from all continents to show the empirical research being done at the intersection of media education and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture. | International Handbook of Media Literacy Education

GBP 105.00
1

Social Media in Sport Marketing

Social Media in Sport Marketing

From the Preface: Not surprisingly companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations. Written from the perspective of sport professionals this brief but thorough text explores the concepts tools and issues surrounding social media and marketing with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

GBP 130.00
1

Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

Information is very important for businesses. Businesses that use information correctly are successful while those that don’t decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students businesses and marketers in many aspects. | Social Media Analytics in Predicting Consumer Behavior

GBP 130.00
1

Social Media in Sport Evidence-Based Perspectives

Social Media in Sport Evidence-Based Perspectives

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research case studies and data it examines the way people use social media the changing art of managing social media platforms and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world the book presents evidence-based analysis of contemporary topics including fan engagement athlete activism branding and sponsorship strategies sportswashing public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games the WNBA professional football leagues and Peloton and across social media platforms including TikTok Twitter and Instagram. This is essential reading for anybody with an interest in sport media sport business the sociology of sport digital business or new media studies. | Social Media in Sport Evidence-Based Perspectives

GBP 130.00
1

Slavic Witches and Social Media

Slavic Witches and Social Media

Slavic Witches and Social Media examines the role of social media in the spiritual practices of modern Slavic witches and draws a comparative analysis between contemporary neopaganism and Catholicism in Poland. This volume presents a fresh and comprehensive examination of Slavic witches within the context of the growing popularity of neopagan religions and the integration of social media in religious practices. It delves into contemporary witchcraft in Poland including the prominent Wicca tradition native Slavic beliefs with their diverse pantheon of deities extensive demonology and profound respect for nature as well as individual eclectic paths. Through a digital religion study this book investigates how neopagans and Catholics incorporate social media into their spiritual journeys. Its vivid portrait of a Slavic witch provides a deeper understanding of their beliefs practices and engagement with social media platforms. This book is dedicated to scholars in the field of religious sociology digital religion and ethnography with a deep fascination for exploring folk magic and Slavic traditions and their adaptation to the emerging digital landscape. It is an insightful resource for researchers in theology communication and new media as well as for all researchers and individuals who share an interest in the captivating realm of contemporary witches and witchcraft.

GBP 130.00
1