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The Media Economy

The Media Economy

This fully updated third edition analyzes the media industries and their activities from macro to micro levels using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First the book explores how media industries function across global national household and individual levels of society. Second it assesses how key forces such as technology globalization regulation and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia Europe and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy the textbook provides crucial insights for students and practitioners of media economics media management and media industries.

GBP 66.99
1

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law offers a practical guide to the law of media and communication focusing on digital channels models and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law Christopher S. Reed brings considerable experience as an in-house lawyer for a U. S. based media company with extensive news sports and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment focusing on how those doctrines are applied in the face of rapidly evolving newsgathering production and distribution technologies. Key features include: In the News sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law journalism and media studies. | Digital Media Law A Practical Guide for the Media and Entertainment Industries

GBP 59.99
1

Media Studies Texts Production Context

Media Studies Texts Production Context

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field explaining why media messages matter how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment the third edition includes new case studies covering topics such as Brexit podcasts Love Island Captain Marvel Black Lives Matter Netflix data politics the Kardashians President Trump ‘fake news’ the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies cultural studies communication studies film studies the sociology of the media and popular culture. | Media Studies Texts Production Context

GBP 44.99
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Understanding Media Psychology

Understanding Media Psychology

Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors this book will help readers to understand the structures influences and theories around media psychology. Covering core areas such as positive media psychology the effects of gaming violence advertising and pornography the authors critically engage with contemporary discussions around propaganda fake news deepfakes and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning including vocabulary and key terms discussion questions and boxed examples this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

GBP 48.99
1

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs including a basic understanding of competitive spending and target audiences the book takes readers through the fundamentals of each media channel leading to the creation of a media plan. Throughout concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students there is a list of key media associations and chapter overviews. To assist in their course preparation instructors will find lecture slides sample test questions and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www. routledge. com/9780367775568 under Support Material. | The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

GBP 56.99
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Locating Emerging Media

Locating Emerging Media

Locating Emerging Media focuses on the tensions between the local and global in the design distribution and use of emerging media forms building on scholarship on the cultural geography of new media networks and products and the relationships between the global and the local. Authors consider new media practices texts services software policies infrastructures and design discourses that enrich existing relationships between creative industries and cultures of production reception and engagement. This consideration highlights the relationships between global and local perspectives and new media technologies and practices emerging within (and through) the geography and culture of particular places. Areas examined include East Asia Latin America Africa Europe South Asia the Pacific Islands and the Middle East. Through all is the recognition that what is new or emergent around the globe is unique in each locality.

GBP 46.99
1

The European Handbook of Media Accountability

The European Handbook of Media Accountability

In recent years the Leveson Inquiry in Great Britain as well as the EU High-Level Group on Media Freedom and Pluralism have stirred heated debates about media accountability and media self-regulation across Europe. How responsible are journalists? How well-developed are infrastructures of media self-regulation in the different European countries? How much commitment to media accountability is there in the media industry – and how actively do media users become involved in the process of media criticism via social media? With contributions from leading scholars in the field of journalism and mass communication this handbook brings together reports on the status quo of media accountability in all EU members states as well as key countries close to Europe such as Turkey and Israel. Each chapter provides an up-to-date overview of media accountability structures as well as a synopsis of relevant research exploring the role of media accountability instruments in each national setting including both media self-regulation (such as codes of ethics press councils ombudspersons) and new instruments that involve audiences and stakeholder groups (such as media blogs and user comment systems). A theoretically informed cross-national comparative analysis of the state of media accountability in contemporary Europe this handbook constitutes an invaluable basis for further research and policy-making and will appeal to students and scholars of media studies and journalism as well as policy-makers and practitioners. | The European Handbook of Media Accountability

GBP 44.99
1

Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

This book is about media content analysis in the English language print media in South Asia with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally some Hindi Urdu and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity consumption conflict and conservatism in India. The book will interest those in media and communication studies journalism language and literature sociology and culture studies. | Tracking the Media Interpretations of Mass Media Discourses in India and Pakistan

GBP 46.99
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Living Media Ethics Across Platforms

Living Media Ethics Across Platforms

Winner of the Clifford G. Christians Award for Research in Media Ethics Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising public relations and major branches of journalism as well as major schools of philosophical thought and historical events that have shaped current media practices. Examining topics including responsibility truth falsehood temptation bias fairness and power chapters encourage readers to develop a personal code of ethics that they can turn to throughout their careers. Each chapter includes exercises as well as journal writing and creative assignments designed to build test and enhance individual value systems. Unlike other texts this media ethics book ends with an assignment to create a digital portfolio with personal ethics code aligned with a desired media position or company. | Living Media Ethics Across Platforms

GBP 69.99
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Discourse and Social Media

Discourse and Social Media

Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars coming from a range of disciplinary perspectives can critically analyse different social media including YouTube Facebook Twitter and News. The book fills a gap in the market for a multi-disciplinary collection for analysing the discourse of social media. In providing a thorough review of the field to date the opening chapter considers some of the common and divergent interests and priorities that exist in social media discourse analysis. It also discusses the wider methodological and theoretical implications which social media analysis brings to the process of discourse analysis as new forms of connections and communication call us to re-think the static models that we have been using. The rest of the collection draws on different traditions in discourse studies including Critical Discourse Analysis Sociolinguistics Pragmatics Foucaultian analysis and Multimodality to bring several unique approaches to critically analysing social media from a discourse perspective. Each ground-breaking chapter shows how different forms of social media data can best be selected analysed and dealt with critically. As a whole Discourse and Social Media provides a go-to resource for social media scholars as well as graduate students. The book is a significant contribution to the development of the field at this present shifting time. This book was originally published as a special issue of the Journal of Multicultural Discourses.

GBP 44.99
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Media Effects Advances in Theory and Research

Media Effects Advances in Theory and Research

Now in its fourth edition Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars teachers and students. This edition contains both new and updated content that reflects our media-saturated environments including chapters on social media video games mobile communication and virtual technologies. In recognition of the multitude of research trajectories within media effects this edition also includes new chapters on narratives positive media the self and identity media selection and cross-cultural media effects. As scholarship in media effects continues to evolve and expand Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects media psychology media theory psychology sociology political science and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4. 0 license. | Media Effects Advances in Theory and Research

GBP 79.99
1

Advertising Media Planning A Brand Management Approach

Advertising Media Planning A Brand Management Approach

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective the textbook is organized into four key parts walking the student through the foundations of brand communication communication planning the different media channels available and the process of preparing presenting and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication media planning and data analytics paid media mobile media influencer marketing and B2B media • New mini-case studies and innovation-focused call-out boxes throughout showcasing media examples from Europe the United States and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning Advertising Management Integrated Marketing Communication and Brand Management. Instructor resources include: PowerPoint slides a test bank and an instructor manual. | Advertising Media Planning A Brand Management Approach

GBP 49.99
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The Routledge Companion to Latina/o Media

The Routledge Companion to Latina/o Media

The Routledge Companion to Latina/o Media provides students and scholars with an indispensable overview of the domestic and transnational dynamics at play within multi-lingual Latina/o media. The book examines both independent and mainstream media via race and gender in its theoretical and empirical engagement with questions of production access policy representation and consumption. Contributions consider a range of media formats including television radio film print media music video and social media with particular attention to understudied fields such as audience and production studies.

GBP 44.99
1

Media Analytics Understanding Media Audiences and Consumers in the 21st Century

Media Analytics Understanding Media Audiences and Consumers in the 21st Century

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space this book takes an evergreen conceptual approach reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual discussion questions short exercises and links to additional resources. They are available online at www. routledge. com/cw/hollifield. | Media Analytics Understanding Media Audiences and Consumers in the 21st Century

GBP 52.99
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The Routledge Companion to British Media History

The Routledge Companion to British Media History

The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social regional and national contexts. The 50 chapters in this volume written by an outstanding team of internationally respected scholars bring together current debates and issues within media history in this era of rapid change and also provide students and researchers with an essential collection of comparable media histories. The first two parts of the Companion comprise a series of thematic chapters reflecting broadly on historiography providing historical context for discussions of the power of the media and their social importance arranged in the following sections: Media history debates Media and society The subsequent parts are made up of in-depth sections on different media formats exploring various approaches to historicizing media futures divided as follows: Newspapers Magazines Radio Film Television Digital media The Routledge Companion to British Media History provides an essential guide to key ideas issues concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF at www. tandfebooks. com/openaccess. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3. 0 license.

GBP 48.99
1

Media Today Mass Communication in a Converging World

Media Today Mass Communication in a Converging World

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created distributed and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole while the second delves deep into key media industries such as the movie television and video game industries. This new edition includes critical expanded coverage of social media new forms of both audio and audiovisual media and international case studies as well as updated figures tables and pedagogy including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book well suited to the classroom. The accompanying website has also been updated with new student and instructor resources including chapter recaps recommended readings and instructor’s manual. | Media Today Mass Communication in a Converging World

GBP 82.99
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