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Make Your Business Social - Engage Your Customers With Social Media - Bok av Lindsay Chambers, Jennifer Morehead, m.fl. - Häftad

Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.

SEK 341.00

1

Social Media Marketing - Strategies in Utilizing Consumer-Generated Content - Bok av Emi E. Moriuchi - Häftad

SEK 391.00

1

Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media - Bok av Rohm - Häftad

SEK 390.00

1

The Social Media Communication Matrix - A New Direction in Public Relations - Bok av Beki Winchel & Kenneth D. Plowman - Häftad

SEK 390.00

1

Tell Me About Yourself - Personal Branding and Social Media Recruiting in the Brave New Online World - Bok av Stavros Papakonstantinidis - Häftad

Global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

SEK 311.00

1

Crisis Management in the Age of Social Media - Bok av Louis Capozzi - Häftad

The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. There's a new playing field - social media. This book examines 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.

SEK 390.00

1

Social Media Marketing - Strategies in Utilizing Consumer-Generated Content - Bok av Emi Moriuchi - Häftad

Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

SEK 341.00

1

Social Media Marketing - Marketing Panacea or the Emperor's New Digital Clothes? - Bok av Alan Charlesworth - Häftad

As organizations, brands and products fill the social media landscape with meaningless, objective less drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; 'who told you that was a good idea?'

SEK 297.00

1

Fostering Brand Community Through Social Media - Bok av Jr. William F. Humphrey, Debra A. Laverie, m.fl. - Häftad

Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.

SEK 390.00

1

Social Media Ethics Made Easy - How to Comply with FTC Guidelines - Bok av Joseph W. Barnes - Häftad

Takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations.

SEK 391.00

1

Make Your Nonprofit Social - Engage Your Users With Social Media - Bok av Lindsay Chambers, Jennifer Morehead, m.fl. - Häftad

Social media allows nonprofits to showcase their human connection and garner more support. In Make Your Nonprofit Social, you will learn how to expand your nonprofit's audience; showcase the human side of your nonprofit; choose the best platform to share your nonprofit with the world; and much more.

SEK 360.00

1

#Share: Building Social Media Word of Mouth - Bok av Natalie T. Wood - Häftad

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with..

SEK 600.00

1

Internet Marketing for Entrepreneurs - Bok av Susan Payton - Häftad

Don't know a blog from a tweet? This title shows you how to leverage media tools like Fac, Twitter, blogs, and the Media Press Release to grow your business and your followers.

SEK 390.00

1

MetricsMan - It Doesn't Count Unless You Can Count It - Bok av Don Bartholomew - Häftad

Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.

SEK 390.00

1

PR Knowledge Book - Bok av Sangeeta Waldron - Häftad

Covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. The book is written in an easy style, packed with powerful tips, proven tools, and real-life case studies.

SEK 360.00

1

Department of Startup - Why Every Fortune 500 Should Have One - Bok av Sam Lee & Ivan Yong Wei Kit - Häftad

Aims to help CEOs, presidents, and human resource practitioners on how they can transform their large corporation to thrive in a fast, social media conscious, and unforgiving market a la startup.

SEK 341.00

1

Corporate Communication and Media Relations - Bok av Michael B. Goodman - Häftad

Suitable for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.

SEK 350.00

1

Social Media Branding For Small Businesses - Bok av Robert Davis - Häftad

Provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. The approach is called 5 Sources (5S). The five fundamental branding principles simply outsource the brand and put the customer back in control.

SEK 390.00

1

Citizen-Centered Cities, Volume I - Case Studies of Public Involvement - Bok av Paul R. Messinger - Häftad

Describes a framework for hybrid municipal service delivery, enumerates challenges cities face as suggested by this framework, and discusses how social media and other new technologies can be leveraged to address some of these challenges.

SEK 390.00

1

Citizen-Centered Cities, Volume II - City Studies of Public Involvement - Bok av Paul R. Messinger - Häftad

Describes a framework for hybrid municipal service delivery, enumerates challenges cities face as suggested by this framework, and discusses how social media and other new technologies can be leveraged to address some of these challenges.

SEK 390.00

1

Web Content - Bok av Janet Mizrahi - Häftad

Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, this book helps you produce web content that generates results.

SEK 390.00

1

The Digital Marketing Landscape - Creating a Synergistic Consumer Experience - Bok av Jessica Rogers - Häftad

Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.

SEK 446.00

1

As I Was Thinking... - Observations and Thoughts on International Business and Trade - Bok av Michael R. Czinkota - Häftad

A compilation of articles and editorials by Prof Czinkota published in news media worldwide. The book contains thoughtful insight into core dimensions of international business and trade. The vast array of themes reflects how international business reaches every corner of our world today.

SEK 390.00

1

Entering the Chinese e-Merging Market - Bok av Danai Krokou - Häftad

Offers a step-by-step guide to the online marketplace and social media landscape in China. The book provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China.

SEK 296.00

1

From Behind the Desk to the Front of the Stage - How to Enhance Your Presentation Skills - Bok av David Worsfold - Häftad

Discusses all aspects of public speaking, with particular emphasis on the skills people need to be successful in their business careers. The book covers a wide range of different presentation challenges, including making an impact in the boardroom, conference speaking, using multi-media, and bringing complex subjects to life.

SEK 310.00

1

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Make Your Business Social - Engage Your Customers With Social Media - Bok av Lindsay Chambers, Jennifer Morehead, m.fl. - Häftad

Social Media Marketing - Strategies in Utilizing Consumer-Generated Content - Bok av Emi E. Moriuchi - Häftad

Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media - Bok av Rohm - Häftad

The Social Media Communication Matrix - A New Direction in Public Relations - Bok av Beki Winchel & Kenneth D. Plowman - Häftad

Tell Me About Yourself - Personal Branding and Social Media Recruiting in the Brave New Online World - Bok av Stavros Papakonstantinidis - Häftad

Crisis Management in the Age of Social Media - Bok av Louis Capozzi - Häftad

Social Media Marketing - Strategies in Utilizing Consumer-Generated Content - Bok av Emi Moriuchi - Häftad

Social Media Marketing - Marketing Panacea or the Emperor's New Digital Clothes? - Bok av Alan Charlesworth - Häftad

Fostering Brand Community Through Social Media - Bok av Jr. William F. Humphrey, Debra A. Laverie, m.fl. - Häftad

Social Media Ethics Made Easy - How to Comply with FTC Guidelines - Bok av Joseph W. Barnes - Häftad

Make Your Nonprofit Social - Engage Your Users With Social Media - Bok av Lindsay Chambers, Jennifer Morehead, m.fl. - Häftad

#Share: Building Social Media Word of Mouth - Bok av Natalie T. Wood - Häftad

Internet Marketing for Entrepreneurs - Bok av Susan Payton - Häftad

MetricsMan - It Doesn't Count Unless You Can Count It - Bok av Don Bartholomew - Häftad

PR Knowledge Book - Bok av Sangeeta Waldron - Häftad

Department of Startup - Why Every Fortune 500 Should Have One - Bok av Sam Lee & Ivan Yong Wei Kit - Häftad

Corporate Communication and Media Relations - Bok av Michael B. Goodman - Häftad

Social Media Branding For Small Businesses - Bok av Robert Davis - Häftad

Citizen-Centered Cities, Volume I - Case Studies of Public Involvement - Bok av Paul R. Messinger - Häftad

Citizen-Centered Cities, Volume II - City Studies of Public Involvement - Bok av Paul R. Messinger - Häftad

Web Content - Bok av Janet Mizrahi - Häftad

The Digital Marketing Landscape - Creating a Synergistic Consumer Experience - Bok av Jessica Rogers - Häftad

As I Was Thinking... - Observations and Thoughts on International Business and Trade - Bok av Michael R. Czinkota - Häftad

Entering the Chinese e-Merging Market - Bok av Danai Krokou - Häftad

From Behind the Desk to the Front of the Stage - How to Enhance Your Presentation Skills - Bok av David Worsfold - Häftad