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Myth in Modern Media Management and Marketing - Bok - Häftad

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at everyone involved with media and new media management.

SEK 2210.00

1

The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production - Bok av Nithin Kalorth - Inbunden

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into..

SEK 3260.00

1

Streaming Media Architectures, Techniques, and Applications - Recent Advances - Bok - Inbunden

Streaming media is inherently a cross-disciplinary subject that involves information theory, signal processing, communication and networking. This covers a range of topics, including media coding, wireless/mobile video, P2P media streaming, and applications of streaming media.

SEK 2301.00

1

Cases on Crimes, Investigations, and Media Coverage - Bok - Inbunden

Examines famous crime cases and the media coverage that surrounded them. This media coverage includes film, television, and wider media coverage of major crimes, such as murders, the investigations that followed and the subsequent trials. This is then followed by discussion of media coverage of these events.

SEK 2897.00

1

Media Influence - Breakthroughs in Research and Practice - Bok - Inbunden

Presents the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

SEK 4041.00

1

Myth in Modern Media Management and Marketing - Bok - Inbunden

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. The book features research on topics such as social media, brand management, and advertising.

SEK 2701.00

1

Handbook of Research on Media Literacy Research and Applications Across Disciplines - Bok - Inbunden

Presents cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. Coverage includes critical thinking and decision-making processes, smart consumerism, media influence, responsible media creation, cyber threats, and media literacy instruction.

SEK 3430.00

1

Media and Terrorism in the 21st Century - Bok - Häftad

Presents emerging ideas and insights from experts, academics, and professionals on the role media and new media plays in terrorist propaganda from a critical international perspective. The book examines the historical relation between media and terror and analyzes the difficulties and obstacles presented in the 21st century.

SEK 2201.00

1

Advanced Methodologies and Technologies in Media and Communications - Bok - Inbunden

Provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society.

SEK 3880.00

1

Psychology and Dynamics Behind Social Media Interactions - Bok - Häftad

Focuses on current social media research and provides insight into the benefits and detriments of social media through the lens of psychological theories. The book enhances the understanding of current research regarding the antecedents to social media use, effects of use for identity formation, mental and physical health, and relationships.

SEK 2210.00

1

Popular Representations of America in Non-American Media - Bok - Inbunden

Provides emerging research exploring how non-American media covers and represents the USA. The publication also conversely examines Americans' perceptions of foreign media representations of their country.

SEK 2596.00

1

Media and Terrorism in the 21st Century - Bok - Inbunden

Presents writings from international scholars on the many different aspects of media and terror relations. The book explores key topics like new media, religion and terror, propaganda, counterterrorism strategies, and more from new perspectives.

SEK 2990.00

1

Social Media Listening and Monitoring for Business Applications - Bok - Inbunden

SEK 2726.00

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Cases on Audio-Visual Media in Language Education - Bok - Inbunden

SEK 2601.00

1

Application of Gaming in New Media Marketing - Bok - Häftad

Presents research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a wide range of topics, including digital advertising, media planning, and social media marketing.

SEK 2097.00

1

Application of Gaming in New Media Marketing - Bok - Inbunden

Presents a collection of research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a range of topics including digital advertising, media planning, and social media marketing.

SEK 2856.00

1

Impact of New Media in Tourism - Bok - Häftad

Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, with a focus on decision making and increasing the visibility of products and destinations.

SEK 2307.00

1

Impact of New Media in Tourism - Bok - Inbunden

Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, with a focus on decision making and increasing the visibility of products and destinations.

SEK 2866.00

1

Cases on Social Media and Entrepreneurship - Bok av Syed Far Abid Hossain - Inbunden

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial..

SEK 3207.00

1

Cases on Social Media and Entrepreneurship - Bok av Syed Far Abid Hossain - Häftad

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial..

SEK 2610.00

1

Handbook of Research on Digital Media and Advertising - User Generated Content Consumption - Bok - Inbunden

Bridges the gap between professional and academic perceptions of advertising in fresh media environments through defining the evolution of consumerism within the context of media change. It offers coverage of practical issues related to consumer power shifts and economic issues related to media exposure.

SEK 3356.00

1

Media Diplomacy and Its Evolving Role in the Current Geopolitical Climate - Bok - Inbunden

Provides emerging research on the changing practices in diplomacy, new media, and the connections between media and policy. This publication highlights how the media is changing countries' approaches to diplomacy and readers will learn the valuable aspects of the role that communication technology plays in resolving regional and international issues.

SEK 2596.00

1

Psychology and Dynamics Behind Social Media Interactions - Bok - Inbunden

Provides insight into the benefits and detriments of social media through the lens of psychological theories. The book enhances the understanding of current research regarding the antecedents to social media use and problematic use, effects of use for identity formation, mental and physical health, and relationships.

SEK 2957.00

1

Digital Capitalism in the New Media Era - Bok av Çiçek Topçu - Häftad

How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era, the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines..

SEK 2340.00

1

Digital Capitalism in the New Media Era - Bok av Çiçek Topçu - Inbunden

How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era , the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines..

SEK 3060.00

1

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