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Media Compass - Bok av Aljosha Karim (School of Communication of Queensland University of Technology (QUT) Schapals - Inbunden

An extensive and inclusive overview of media landscapes, combining country-specific summaries and cross-cutting examinations of the world's geopolitical regions Media Compass: A Companion to International Media Landscapes presents a concise yet detailed account of the media environments of 45 countries and regions. Addressing both long-term media systems and fluctuating trends in media usage, an international panel of eminent scholars describes the key elements in the political, social, demographic,..

SEK 2140.00

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The Social Media Bible - Tactics, Tools, and Strategies for Business Success - Bok av Lon Safko - Häftad

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

SEK 337.00

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The Social Media MBA in Practice - An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy - An Essential Collec

The inside information that marketers and social media practitioners have been dying to get their hands on. It seems like every day another self-appointed social media \guru\ appears on the scene, offering to sell you his or her \surefire\ cure for what ails you.

SEK 290.00

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Social Media Marketing All-in-One For Dummies - Bok av Michelle Krasniak - Häftad

Get social with the bestselling social media marketing bookNo person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Fac, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take..

SEK 346.00

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Share This - The Social Media Handbook for PR Professionals - Bok av CIPR (Chartered Institute of Public Relations) - Inbunden

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.

SEK 211.00

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Social Media for Educators - Strategies and Best Practices - Bok av Tanya (University of Wisconsin Joosten - Häftad

Tap into the power of social media and increase course effectiveness! Faculty will learn to choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs.

SEK 510.00

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When the Headline Is You - An Insider's Guide to Handling the Media - Bok av Jeff Ansell - Inbunden

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media.

SEK 301.00

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Social Media Marketing For Dummies - Bok av Shiv Singh - Häftad

Make friends and sell things to people through social mediaSocial media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading..

SEK 306.00

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The Dragonfly Effect - Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change - Bok av Jennifer Aaker - Inbunden

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Fac, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

SEK 270.00

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Waves and Fields in Inhomogenous Media - Bok av Weng Cho (University of Illinois Chew - Häftad

This comprehensive text thoroughly covers fundamental wave propagation behaviors and computational techniques for waves in inhomogeneous media. The author describes powerful and sophisticated analytic and numerical methods to solve electromagnetic problems for complex media and geometry as well. Problems are presented as realistic models of actual situations which arise in the areas of optics, radio wave propagation, geophysical prospecting, nondestructive testing, biological sensing, and remote..

SEK 2356.00

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Advertising by Design - Generating and Designing Creative Ideas Across Media - Bok av Robin (Kean University) Landa - Häftad

A real-world introduction to advertising design and art direction, updated and revised for today's industryThe newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design..

SEK 878.00

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What School Leaders Need to Know About Digital Technologies and Social Media - Bok av S McLeod - Inbunden

Fac, Twitter, Google. today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media.

SEK 280.00

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The B2B Social Media Book - Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Fac, Email, and More - Bok av Kipp Bodn

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.

SEK 266.00

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Ignore the Hype - Financial Strategies Beyond the Media-Driven Mayhem - Bok av Brian Perry - Inbunden

This book's goal is 3-fold: 1) to enhance awareness of the difference between long-term investing and short-term trading; 2) to help individual investors filter the information overload that volatile markets and the financial media subject them to; and 3) to provide a toolkit based upon empirical academic research which can provide a foundation for long-term investment success.Ignore the Hype is designed to be accessible to the average individual. Therefore, although some of the topics are reasonably..

SEK 271.00

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Fac, Twitter, & Instagram For Seniors For Dummies - Bok av Marsha Collier - Häftad

Enjoy the top social media sites with ease and securityDone correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Fac, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share.Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content..

SEK 296.00

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Digital Multimedia - Bok av Nigel (Edinburgh Chapman - Häftad

Designed as the foundation text in multimedia, and now in full color, this comprehensive resource covers basic principles of each media type - text, graphics, audio, animation and video - describing their digitization and progressing onto issues that arise when media are combined.

SEK 801.00

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Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust - Bok av Chris Brogan - Inbunden

The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust.In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses..

SEK 266.00

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Engage! - The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Bok av Brian Solis - Häftad

The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.

SEK 276.00

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Neuromarketing For Dummies - Bok av Stephen J. Genco - Häftad

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

SEK 270.00

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Food Styling - The Art of Preparing Food for the Camera - Bok av Delores Custer - Inbunden

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production.

SEK 880.00

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Digital Etiquette For Dummies - Bok av Eric Butow - Häftad

Mind your online P's and Q's with this expert digital manners guideConducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity,..

SEK 256.00

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Attention Hacking - Bok av Robin Kiera - Inbunden

A guide for insurance and other industries to staying on customers' radarsAttention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it--products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in..

SEK 360.00

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Adobe Acrobat 6 For Dummies - Bok av Greg (Mind Over Media Harvey - Häftad

Covers accessing and distilling files; converting Microsoft Office documents; capturing paper documents and Web pages; printing, annotating, editing and securing files; extracting text and graphics; cataloging and distributing files; creating interactive forms; and building multimedia presentations.

SEK 287.00

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Risk Analysis - A Quantitative Guide - Bok av David (Risk Media Ltd. Vose - Inbunden

Risk Analysis concerns itself with the quantification of risk, the modeling of identified risks and how to make decisions from those models. Quantitative risk analysis (QRA) using Monte Carlo simulation offers a powerful and precise method for dealing with the uncertainty and variability of a problem.

SEK 1557.00

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The Guild Handbook of Scientific Illustration - Bok av ERS Hodges - Inbunden

This updated edition addresses hundreds of tools and materials, with recommendations for surfaces, media, drawing tools, mounting materials, measuring devices, and more. Complete coverage includes the business aspects of scientific illustration, such as copyright issues, contractual concerns, and advice on starting a free-lance business.

SEK 2431.00

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