The Brand Strategist's Guide to Desire - How to give consumers what they actually want - Bok av A. Simpson - Häftad
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
