Performance Marketing Agency

Digital Media Production for Beginners - Bok av Julia V Griffey - Häftad

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.As media production tools and software become more pervasive and traditional media jobs scarcer, today's media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell..

Classics in Media Theory - Bok av Stina Bengtsson - Häftad

This comprehensive collection introduces and contextualizes media studies' most influential texts and thinkers, from early 20th century mass communication to the first stages of digital culture in the 21st century.The volume brings together influential theories about media, mediation and communication, as well as the relationships between media, culture and society. Each chapter presents a close reading of a classic text, written by a contemporary media studies scholar. Each contributor presents..

DIGITAL INTERFACE & NEW MEDIA - Bok av Phaedra Shanbaum - Häftad

DIGITAL INTERFACE & NEW MEDIA - Bok av Phaedra Shanbaum - Häftad

Social Media and Society - Bok av Qihao Ji - Häftad

This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality.Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication..

Intersectionality, Political Economy, and Media - Bok av Carolyn M Byerly - Häftad

This textbook considers the critical relationship between gender, race and class and the political economy of media, providing an accessible introduction for students.Carolyn M. Byerly integrates gender, race, and class analysis in posing an intersectional political economy of media theory, and demonstrates how that theory applies in examining communication laws, policies, technology, and other aspects of media today. By synthesizing feminist and critical race theories with more traditional class..

Writing for Interactive Media - Social Media, Websites, Applications, e-Learning, Games - Bok av Timothy Garrand - Häftad

This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields. This comprehensive guide is grounded in the core principles and skills of interactive media writing, in which writers create text and structure content to guide users through interactive products such as websites or software. The book examines case studies on interactive formats including complex informational..

Gender-Based Violence and Digital Media in South Africa - Bok av Millie Mayiziveyi Phiri - Inbunden

This book presents a new paradigm for attending to gender-based violence (GBV) social media discourse among marginalised Black women in South Africa. Focusing on the intersections of television and social media, the study charts the morphing and merging of the \inside\ of the soap opera and the \outside\ of the real world, amid a rise in feminist social media activism. The analysis begins with coverage of gender-based violence in a long-running South African soap opera and social media discussion..

Social Media and Law Enforcement Practice in Poland - Insights Into Practice Outside Anglophone Countries - Bok av Pawel Waszkiewicz - Inbunden

This book explores the role of social media in the daily practice of Polish criminal justice and how social media is, in turn, reshaping this practice. Based on empirical research, it confronts common beliefs about how police officers, prosecutors, and judges use social media in their work. Readers will find answers to questions such as Which social media platforms are popular among law enforcement officers in Poland? How do the police use social media to investigate and prosecute crimes? What are..

Survey of Media - Screens, Sounds, and Synergies - Bok av Stacey O Irwin - Häftad

An accessible and exciting new textbook that provides students with an in-depth historical and conceptual understanding of the nature and function of media in society.Stacey O. Irwin contextualizes media objects and experiences - including cinema, TV, phones, gaming, radio and podcasting, journalism, publishing, advertising, and more - into three descriptive sections: screens, sounds, and synergies. The text examines how technology is enfolded into the cultural process of contemporary media experience,..

The Linguistics of Social Media - An Introduction - Bok av Andreea S Calude - Häftad

This accessible textbook introduces concepts and frameworks from linguistics and uses them in the analysis of language on social media. Assuming no prior knowledge of linguistics and with examples drawn from 12 different social media platforms, including TikTok, Twitter (the book was written prior to the X rebrand), Instagram, Fac and Snapchat, The Linguistics of Social Media: An Introduction provides the tools to unpick how language is used to portray a particular identity, to persuade, to inform,..

Everyday Media Literacy - An Analog Guide for Your Digital Life - Bok av Sue Ellen Christian - Häftad

In this second edition, award-winning educator Sue Ellen Christian offers students an accessible and informed guide to how they can consume and create media intentionally and critically. The textbook applies media literacy principles and critical thinking to the key issues facing young adults today, from analyzing and creating media messages to verifying information and understanding online privacy. Through discussion prompts, writing exercises, key terms, and links, readers are provided with a framework..

Doing Public Scholarship - A Practical Guide to Media Engagement - Bok av Christopher J Schneider - Häftad

Drawing on the author's own experience, this book offers a short introduction to the field of public sociology, considering the importance of op-eds, the challenges of engaging with news media, questions of public understanding, negative consequences of public sociology and the implications of social media for conducting public sociology.

Social Media Measurement and Management - Entrepreneurial Digital Analytics - Bok av Jeremy Harris Lipschultz - Häftad

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis..

Making Health Public - How News Coverage Is Remaking Media, Medicine, and Contemporary Life - Bok av Charles L Briggs - Häftad

This book examines the relationship between media and medicine. Drawing on insights from anthropology, linguistics, and media studies, it considers the fundamental role of news coverage in constructing wider cultural understandings of health and disease. The authors advance the notion of 'biomediatization' and demonstrate how health knowledge is co-produced through connections between dispersed sites of knowledge making and through multiple forms of expertise.The chapters offer an innovative combination..

Lifestyle Media in American Culture - Gender, Class, and the Politics of Ordinariness - Bok av Maureen E Ryan - Häftad

This book explores the emergence of \lifestyle\ in the US, first as a term that has become an organizing principle for the self and for the structure of everyday life, and later as a pervasive form of media that encompasses a variety of domestic and self-improvement genres, from newspaper columns to design blogs. Drawing on the methodologies of cultural studies and feminist media studies, and built upon a series of case studies from newspapers, books, television programs, and blogs, it tracks the..

Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Häftad

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

Imagining Urban Complexity - A Humanities Approach in Tropes, Media, and Genres - Bok av Frans-Willem Korsten - Häftad

Imagining Urban Complexity introduces passionate and critical perspectives on the link between humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making.Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, perceived,..

Formative Media - Psychoanalysis and Digital Media Platforms - Bok av Steffen Krüger - Häftad

Spanish Horror Film and Television in the 21st Century - Bok av Vicente Rodríguez Ortega - Inbunden

This book provides an up-to-date, in-depth survey of 21st century Spanish horror film and media, exploring both aesthetics and industrial dynamics.

Kardashians - A Critical Anthology - Bok av Meredith Jones - Häftad

This interdisciplinary volume introduces the field of Kardashian Studies through collections of essays based in sociology, media studies, cultural studies, critical race theory, and fashion theory.The Kardashian empire and dynasty is intertwined with some of the most important movements of the early 21st century. Celebrity, cultural appropriation, new forms of feminism, social media, ideal bodies, evolving notions of physical beauty, and the global fashion system have all been affected by the quintessential..

News Corp - Empire of Influence - Bok av Graham Murdock - Inbunden

A comprehensive scholarly look at the dominance, power, and influence of News Corp as one of the most potent communication giants of current times.Drawing on a wealth of empirical evidence this book offers an authoritative, wide-ranging, and accessible analysis of the development, operations, and political influence of the most widely commented on media company of modern times, directed by the world's most famous media mogul, Rupert Murdoch. It details News Corp's ownership and control, traces its..

Power Without Responsibility - Press, Broadcasting and the Internet in Britain - Bok av James Curran - Häftad

This book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; a subtle account of the impact of social media and explores key debates about the role and politics of the media.Power Without Responsibility has become a standard book on media and other courses: but it has also gone beyond an academic audience to reach a wider public. Hailed as a book that has 'cracked..

Decolonial Imaginaries in Palestinian Experimental Film and Video - Postnational and Feminist Aesthetics - Bok av Kristin Lené Hole - Inbunden

Decolonial Imaginaries in Palestinian Experimental Film and Video focuses on an underexamined group of female Palestinian filmmakers, highlighting their relevance for thinking through a diverse set of issues relating to decolonial aesthetics; post-nationalism and gender; non-Western ecologies; trauma and memory; diasporic experiences of space; biopolitics; feminist historiography; and decolonial temporalities.Positing that these filmmaker-artists radically counter dominant media images of Palestinians,..

International Negotiation and Good Governance - A Researcher-Practitioner's Perspective - Bok av Bertram I Spector - Häftad

This book investigates two critical political science domains: international negotiation processes and the establishment of good governance practices, using real-world examples. The author's observations, analyses, and recommendations provide a unique blend of researcher and practitioner experiences that were implemented in conjunction with government authorities, businesses, the media, and citizen groups in over 40 countries.The book examines negotiation process dynamics from several perspectives:..

Introducing Audiovisual Translation - Bok av Agnieszka Szarkowska - Häftad

This pioneering textbook offers comprehensive insights into all facets of audiovisual translation and media localization.The book serves as a comprehensive guide spanning seven chapters and begins with a broad introduction to audiovisual translation (AVT). Further chapters explore the historical backdrop and highlight the distinctions from traditional written text translation. The authors expertly chart a course through the primary AVT modalities: interlingual subtitling, dubbing, voice-over, subtitling..