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Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Bok av Emmanuel Mogaji - Häftad

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

SEK 651.00

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DIGITAL INTERFACE & NEW MEDIA - Bok av Phaedra Shanbaum - Häftad

SEK 677.00

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Digital Analytics for Marketing - Bok av A Karim Feroz - Häftad

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

SEK 761.00

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Genre Networks - Intersemiotic Relations in Digital Science Communication - Bok av Carmen Pérez-Llantada - Häftad

The innovative Genres and Intersemiotic Relations in Digital Science Communication employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments.

SEK 621.00

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Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Häftad

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

SEK 627.00

1

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bok av Dongdong Chen - Häftad

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..

SEK 541.00

1

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - Bok av J Jonathan Gaba

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital..

SEK 561.00

1

Open Strategy for Digital Business - Managing in Ict-Driven Environments - Bok av Ewa Lechman - Inbunden

This book offers the reader a novel perspective on how digital contexts and open strategy approaches - the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs - are related.Going beyond the claim that digital media drives open strategy by contains a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally and trace the emerging links between digitally driven environments..

SEK 786.00

1

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Bok av Chaohua Ou - Häftad

Designing Socially Dynamic Digital Learning is a practical guide to the creation of online and blended coursework and learning environments that foster social interaction and engagement among students. Regardless of format, enrollees in higher education need active, collaborative, and social experiences to thrive, though new guidance is needed to help faculty and administrators integrate digital tools and develop courses toward this goal. This book introduces state-of-the-art learning technologies..

SEK 546.00

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Teaching Architecture(s) in the Post-Covid Era - The New Age of Digital Design - Bok av Sadiyah Geyer - Inbunden

In the post-COVID era, understanding the profound impact of digital technologies on design pedagogy is crucial. This book delves into experimental design education, showcasing projects utilising technology to transform creative and analytical processes.Emphasising the potential for digital-era technologies to create novel educational opportunities, the book addresses recent global events and their role in minimising educational disruptions in the evolving hybrid educational landscape. Each chapter..

SEK 861.00

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Journalism from Print to Platform - The Impossible Shift from Analog to Digital - Bok av Robert Hassan - Inbunden

Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age.Journalism from Print to Platform takes a fresh look at the relationship between journalism as a craft shaped by its tools and considers anew the tools themselves. This book demonstrates that, with the emergence of digitality, what analogue print culture made possible and seemingly..

SEK 757.00

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Digital Culture and the Hermeneutic Tradition - Suspicion, Trust, and Dialogue - Bok av Inge van de Ven - Inbunden

In our information age, deciding what sources and voices to trust is a pressing matter. There seems to be a surplus of both trust and distrust in and on platforms, both of which often amount to having your mindset remain the same. Can we move beyond this dichotomy, towards new forms of intersubjective dialogue? This book revaluates the hermeneutic tradition for the digital context. Today, hermeneutics has migrated from a range of academic approaches in to a plethora of practices in digital culture..

SEK 811.00

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Living with Digital Surveillance in China - Citizens' Narratives on Technology, Privacy, and Governance - Bok av Ariane Ollier-Malaterre - Häftad

Digital surveillance is a daily and all-encompassing reality of life in China. This book explores how Chinese citizens make sense of digital surveillance and live with it. It investigates their imaginaries about surveillance and privacy from within the Chinese socio-political system.Based on in-depth qualitative research interviews, detailed diary notes, and extensive documentation, Ariane Ollier-Malaterre attempts to 'de-Westernise' the internet and surveillance literature. She shows how the research..

SEK 627.00

1

Freud, the Contemporary Super-ego, and Western Morality - An Essay on Psychopolitics - Bok av Giosuè Ghisalberti - Häftad

Freud, the Contemporary Super-ego, and Western Morality traces the origins of the relationship between the morality of the super-ego and the destructive impulse of the death drive in the liberal democracies of the twenty-first century.

SEK 600.00

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Digital Media Production for Beginners - Bok av Julia V Griffey - Häftad

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.As media production tools and software become more pervasive and traditional media jobs scarcer, today's media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell..

SEK 597.00

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Digital Technologies for Sustainable Futures - Promises and Pitfalls - Bok av Chiara CertomÃ - Häftad

This book critically examines the interplay between digitalisation and sustainability. Amid escalating environmental crises, some of which are now irreversible, there is a noticeable commitment within both international and domestic policy agendas to employ digital technologies in pursuit of sustainability goals.This collection gathers a multitude of voices interrogating the premise that increased digitalisation automatically contributes to greater sustainability. By exploring the planetary links..

SEK 611.00

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Assessing L2 Digital Multimodal Composing Competence - Bok av Emily Di Zhang - Inbunden

This book focuses on assessing L2 student digital multimodal composing (DMC) competence. It explores key themes, including the conceptualization of the L2 student DMC competence, and the development, validation, and utilization of the L2 student DMC competence at the tertiary context.Through a thorough review of the DMC literature, the book furnishes readers with a theoretical framework to comprehensively grasp the underlying constructs of the L2 student DMC competence. It also provides a delineation..

SEK 786.00

1

Digital Fabrication and the Design Build Studio - Bok av William Carpenter - Häftad

This book explores the connection between digital fabrication and the design build studio in both academic and professional studios.The book presents 17 essays and cases studies from well-known scholars and practitioners, including Kengo Kuma, Joseph Choma, Dan Rockhill, Keith Zawistowski, and Marie Zawistowski, whose theoretical and practical work addresses design build at various levels. Four introductory essays trace the history of the design build movement, exploring the emergence of design build..

SEK 600.00

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Social Media Measurement and Management - Entrepreneurial Digital Analytics - Bok av Jeremy Harris Lipschultz - Häftad

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis..

SEK 667.00

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Jungian Counseling and Play Therapy - Classical Theory for the Digital Age - Bok av Rachel McRoberts - Häftad

Jungian Counseling and Play Therapy is a textbook for graduate-level counseling students and supervisees. It is both an introduction to Jung's theory and a practical guide to Jungian-informed practice.Readers journey through the development of the mental health crisis of the digital age (which Jung foresaw) and are presented with solutions he suggested that are still being met with resistance, despite compelling facts. This book not only advocates for a more widespread integration of Jungian ideas..

SEK 687.00

1

Leadership at the Spiritual Edge - Emerging and Non-Western Concepts of Leadership and Spirituality - Bok av Mohammed Raei - Häftad

This insightful book explores the intersection of spirituality and leadership, examining cutting edge research, theory, and practices that help build healthy and long-term effective leadership. Showcasing non-Western views of leadership across a range of backgrounds, the book looks at leadership styles that raise and expand consciousness to enable better problem solving when addressing the complex challenges of organizations and societies.Across four sections, the book considers a myriad of themes..

SEK 707.00

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Tourism and the Experience Economy in the Digital Era - Behaviours and Platforms - Bok av Xiang Ying Mei - Häftad

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology..

SEK 616.00

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An Introduction to the Making of Western Art - Materiality, Preservation and Change - Bok av Susan L Green - Häftad

This book is the first introduction to Western art that not only considers how choice of materials can impact form, but also how objects in different media can alter in appearance over time, and the role of conservators in the preservation of our cultural heritage.The first four chapters cover wall and easel paintings, sculpture, drawings, and prints, from the late Middle Ages to the present day. They examine, with numerous examples, how these works have been produced, how they might have been transformed,..

SEK 571.00

1

Rethinking Problem-Based Learning for the Digital Age - A Practical Guide for Online Settings - Bok av Maggi Savin-Baden - Häftad

Rethinking Problem-based Learning for the Digital Age provides grounded, evidence-based strategies for teaching faculty, academic developers and educational technologists who are changing their problem-based learning (PBL) modules and programmes from face-to-face to online. Given today's rapid advancements in learning and curriculum development specific to online and blended modes, there is considerable potential to introduce new forms of PBL in higher education. This book applies fundamental and..

SEK 560.00

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Transforming Hanzi Pedagogy in the Digital Age 电写时代的汉字教学 - Theory, Research, and Practi

Transforming Hanzi Pedagogy in the Digital Age 电写时代的汉字教学 brings together expert researchers and practitioners to offer a coherent theoretical, empirical, pedagogical, and experiential justification for a shift in pedagogical focus from handwriting to e-writing in L2 Chinese pedagogy.This volume argues for a pedagogy based on the 21st century communicative needs of L2 Chinese users, grounded in empirical research as well as practical and..

SEK 660.00

1

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